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UKGC Publishes Data Showing How Gambling Behaviour Reacts to Current Environmental Factors in Britain

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The UK Gambling Commission (UKGC) has published further data showing how gambling behaviour is reacting to current environmental factors in Great Britain.

The data, sourced from operators, reflects the period between March 2020 and December 2022, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.

This release compares Quarter 3 (Q3) of the financial year 2022 to 2023, with Q3 of 2021 to 2022, looking at how the market has changed in comparative periods over a year.

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The latest operator data shows:

  • online total Gross Gambling Yield (GGY) in Q3 (October to December) was £1.2 billion, a decrease of 2% from Q3 the previous year. The overall number of total bets and or spins increased 8% year-on-year, whilst the average monthly active accounts increased 13%
  • slots GGY increased 2% to £582 million between Q3 2021 to 2022 and Q3 2022 to 2023. The number of spins increased by 8%, while the average monthly active accounts increased 13% to 3.7 million per month year-on-year for the quarter
  • the number of online slots sessions lasting longer than an hour increased 11% year-on-year for Q3 to top 9 million for the first time in this dataset. The number of total sessions increased by 21% in the equivalent time period, with 6.5% of all sessions lasting in excess of one hour during Q3, the lowest percentage recorded since starting to collect data in March 2020. The average session length decreased 2 minutes to 17 minutes year-on-year
  • the number of customer interactions in Q3 decreased by 10% to 2.9 million compared to the same period last year, with the majority remaining automated in nature. The number of direct interactions undertaken by operators in this dataset has increased by 32% year-on-year
  • LBO GGY increased 5% to £560 million between Q3 2021 to 2022 and Q3 2022 to 2023, while the number of total bets and spins increased 2% to 3.4 billion.

“We continue to expect vigilance from operators as consumers are impacted in different ways by the current economic environment. Many people will feel vulnerable as they face further uncertainty about their personal or financial circumstances,” UKGC said.

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Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins

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Galaxsys is proud to introduce Knife Drop, the latest addition to its expanding portfolio, offering players a unique experience where every knife throw guarantees a win. In the game, players tap to launch knives at rotating targets such as barrels, pizzas, or donuts and receive random winning odds.

The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.

Key Features and Highlights:
Guaranteed Wins
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
Bonus Game
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
Auto Bet
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
Lucky Boost
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
Bonus System
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.

The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.

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Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing

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Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.

Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.

It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.

Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. 

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The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”

The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.

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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

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Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.

Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.

At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.

Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.

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Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”

Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.

The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.

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