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UKGC Publishes Data Showing How Gambling Behaviour Reacts to Current Environmental Factors in Britain

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The UK Gambling Commission (UKGC) has published further data showing how gambling behaviour is reacting to current environmental factors in Great Britain.

The data, sourced from operators, reflects the period between March 2020 and December 2022, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.

This release compares Quarter 3 (Q3) of the financial year 2022 to 2023, with Q3 of 2021 to 2022, looking at how the market has changed in comparative periods over a year.

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The latest operator data shows:

  • online total Gross Gambling Yield (GGY) in Q3 (October to December) was £1.2 billion, a decrease of 2% from Q3 the previous year. The overall number of total bets and or spins increased 8% year-on-year, whilst the average monthly active accounts increased 13%
  • slots GGY increased 2% to £582 million between Q3 2021 to 2022 and Q3 2022 to 2023. The number of spins increased by 8%, while the average monthly active accounts increased 13% to 3.7 million per month year-on-year for the quarter
  • the number of online slots sessions lasting longer than an hour increased 11% year-on-year for Q3 to top 9 million for the first time in this dataset. The number of total sessions increased by 21% in the equivalent time period, with 6.5% of all sessions lasting in excess of one hour during Q3, the lowest percentage recorded since starting to collect data in March 2020. The average session length decreased 2 minutes to 17 minutes year-on-year
  • the number of customer interactions in Q3 decreased by 10% to 2.9 million compared to the same period last year, with the majority remaining automated in nature. The number of direct interactions undertaken by operators in this dataset has increased by 32% year-on-year
  • LBO GGY increased 5% to £560 million between Q3 2021 to 2022 and Q3 2022 to 2023, while the number of total bets and spins increased 2% to 3.4 billion.

“We continue to expect vigilance from operators as consumers are impacted in different ways by the current economic environment. Many people will feel vulnerable as they face further uncertainty about their personal or financial circumstances,” UKGC said.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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