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Allwyn Group Announces Three-year Global Partnership with Wings for Life World Run
Allwyn, Europe’s leading lottery operator, announced a three-year global partnership with the Wings for Life World Run, an annual global running event that raises money for spinal cord research.
Allwyn will be an official global partner to the next three Wings for Life World Runs, with this year’s taking place on Sunday 7th May 2023.
The Wings for Life World Run, established in 2014, gives 100% of all entry fees and donations to scientific research and clinical studies worldwide to find a cure for spinal cord injuries. Since 2014, it has raised €38.3 million, with over 1 million participants across 195 countries. The run is organised by Wings for Life, a non-profit foundation based in Austria.
As part of the partnership, the over 6000 employees from Allwyn and its subsidiaries will be encouraged to participate and raise funds as another demonstration of Allwyn’s commitment to community causes. In 2021, Allwyn and its subsidiaries contributed over €32 million to good causes.
In 2022, 161,892 participants from 192 nationalities participated in the Wings for Life World Run, raising €4.7 million.
All participants of the run start at the same time, worldwide, regardless of time zone. The moving finish line, the Catcher Car, begins its pursuit 30 minutes after the start, passing runners and wheelchair users one after the other until the race is over.
Pavel Turek, Chief Global Brand, Corporate Communication and CSR Officer at Allwyn said: “At Allwyn, supporting good causes is central to what we do. We are proud to support the Wings for Life World Run across our markets in Austria, Czech Republic, Greece and Cyprus, and the UK. It is a fantastic cause and an inclusive global event that everybody whether old, young, fit or wheelchaired can participate in. There is no winner, so all win.”
Anita Gerhardter, CEO of Wings for Life, said: “I am delighted to welcome Allwyn to the Wings for Life World Run as a global partner. With its contribution, Allwyn will make a great impact on helping us to find a cure for spinal cord injury and change the lives of so many people. Personally, I like their slogan ‘where we all win’, because it expresses exactly what the Wings for Life World Run stands for.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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