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The rise of exhibition fights and ‘sportainment’ is in the spotlight as Jake Paul and Tommy Fury finally lock horns this weekend

The imminent Tommy Fury vs Jake Paul fight will capture the interest of both boxing and entertainment communities alike in the long-awaited, twice cancelled, catchweight bout scheduled for 26th February.
With the rise in YouTube stars like Logan Paul, Jake Paul and KSI entering the boxing world, bringing new and more diverse audiences to the sport, it has brought about a ‘sportainment’ movement where sports and entertainment worlds collide.
Data from Entain, the global sport betting, gaming, and interactive entertainment group, reveals that two thirds of Brits have sided patriotically with Tommy Fury.
Through spats on social media and various altercations at boxing events in the last 12 months, the pair have brought a substantial number of fans to the contest beyond the traditional boxing audience. Entain’s online data, which covers the Group’s wide portfolio of brands around the world, including Ladbrokes and Coral in the UK, reveals that:
- In the last five years, the top three fights with the highest percentage of new customers came from fights that featured a YouTube star. Over 1 in 4 customers who bet on the KSI and Logan Paul fights in 2018 and 2019 respectively were new customers
- The growth of interest in YouTube bouts has continued unabated, either side of Covid restrictions. The KSI vs. Logan Paul fight of 2019 saw a threefold increase in number of bets vs. their first bout in 2018, in addition to over double the number of customers betting on the fight, evidencing the rapid growth of interest on creator boxing
- The imminent Tommy Fury vs. Jake Paul fight is likely to continue this trend and feature in the top ten biggest fights of the last six months in terms of number of bets placed, surpassing the heavyweight bout between New Zealand’s Joseph Parker and Jack Massey from the UK last month
- Over 1 in 4 customers betting on the Tommy Fury v Jake Paul fight are predicted to be new customers, a stark comparison to the traditional boxing bout earlier this year between British rivals Chris Eubank Jr vs. Liam Smith, where only 2% of customers were new customers
Dominic Grounsell, Chief Commercial Officer, Entain commented: “The way in which fans engage with sport and entertainment is changing, and the interest in creator boxing is one of the trends that sits at the heart of this convergence. We see from our data that these events are injecting new life into the sport, diversifying and bringing in new audiences beyond traditional boxing fans. As a leader in interactive entertainment, we want to be at the forefront of this by creating moments of excitement for all our customers, all backed up by the world’s most advanced player protection.”
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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.
Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.
At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.
Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.
Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”
Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.
The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.
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Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration

A new grassroots digital community initiative, the AyeGaming Group, has been launched on LinkedIn with a clear purpose: to bring people across land-based and online gambling together in an honest, inclusive, and supportive space.
Founded in Scotland by respected industry figures, the AyeGaming Group is already drawing interest from across the iGaming world for its warm approach and people-first mission. The group welcomes professionals from all backgrounds, including operators, suppliers, affiliates, consultants, and creatives, all who believe in shaping a better future for the industry by putting the community at its heart.
The initiative is the brainchild of three passionate advocates for the gambling industry, including co-founders Jennifer Innes, CEO of BettingJobs, and Elaine Gardiner, Managing Director of TAG Media. Together, they’ve created a space where kindred spirits can connect for business and belonging.
“I wanted to be part of driving something locally within the iGaming industry. There truly are so many wonderful people in the sector who either live in Scotland or have relocated to one of the many other global iGaming hubs. Creating a dedicated time and space for us to connect in the form of the AyeGaming meet-up feels important – this is a big, global industry, but it can seem far less imposing when we all come together. It also gives us a chance to reflect on and recognise the impact our Scottish voices have across the iGaming industry as a whole.” said Jennifer Innes.
Elaine Gardiner added: “Jennifer and I have known each other for over 17 years, just as long as I’ve been in the industry. Back in January, we bumped into each other on a flight from Scotland to Barcelona, heading to ICE with a few other industry folks. That’s when we knew it was time to set the wheels in motion for a Scottish gaming meet-up. I’m excited it’s finally coming together and looking forward to meeting more people from across the industry.”
Built on a foundation of Scottish values of fairness, humour and humility, the AyeGaming Group offers something refreshingly human in an industry dominated by deal-making and fast growth.
The group’s first in-person event, the Wee AyeGaming Meet-Up, will occur on Thursday, June 19, at the National Piping Centre in Glasgow. The event promises informal networking, shared stories, and genuine connection in a setting rich with Scottish tradition.
Attendees can expect:
- Informal but meaningful conversations
- Insights from industry leaders across land-based and iGaming
- A warm, inclusive atmosphere to meet kindred spirits
- And, of course, a wee dram and the sound of the pipes
The AyeGaming Group is open to anyone who shares its values, whether based in Glasgow, Gibraltar, Buenos Aires, or elsewhere.
The post Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration appeared first on European Gaming Industry News.
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AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan

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Open Qualifiers
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Inter-College Knockout Rounds
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Semifinals
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Grand Finals – which will be live-streamed and culminate in a prestigious awards ceremony.
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Gaming techniques and strategic play
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Game development fundamentals
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Esports career pathways
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Mental health and well-being for athletes
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Team-building and communication
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Professional conduct in esports
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In-depth game analysis and review
The post AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan appeared first on European Gaming Industry News.
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