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The Saudi Cup, world’s richest horse race, to be a World Pool event through SIS and Hong Kong Jockey Club Agreement
SIS (Sports Information Services) has agreed a deal with Hong Kong Jockey Club (HKJC) for six races on the US$31.5 million Saudi Cup race meeting hosted at King Abdulaziz Racecourse on February 25 to become HKJC World Pool events.
Established in 2019, The Saudi Cup race day has solidified itself on the global racing calendar with horses from 15 countries planning to participate this year. The feature race, the US$20 million Group 1 Saudi Cup will showcase last year’s top two finishers – Emblem Road and Country Grammer.
HKJC will host the wagering pools on Saudi Cup day races 3-8, giving bettors access to the biggest international commingled pools in the world, while SIS will coordinate the commercial arrangements with global pool operators. The first race will be at 3:45pm AST (7:45am EST).
World Pool is an extension of the HKJC commingling business, where the HKJC accepts bets from overseas partners to expand its already large pari-mutuel pools for local Hong Kong racing.
Historically, North America has been the largest participant in the Saudi Cup day pools and this deal not only benefits that market with increased liquidity from Hong Kong, but attracts additional operators, from France, United Kingdom and Ireland, who join existing operators from Germany, Netherlands, Brazil, Peru and Panama.
Michele Fischer, Vice President, SIS Content Services, said: “As the wagering distributor of The Saudi Cup since its inception, SIS is proud to have the race day as part of the prestigious World Pool schedule. It allows us to continue to grow the following of the Saudi Cup races through increased pool size and expanded global participation.
“We appreciate inclusion in the Hong Kong Jockey Club’s World Pool initiative to showcase the best global races.”
Sam Nati, Head of Commingling, Hong Kong Jockey Club, said: “The Saudi Cup is a race that has already firmly established itself in the racing calendar and we are thrilled to have this meeting as part of the World Pool. We aim to include the best international racing events within the World Pool schedule, so it makes sense for the Saudi Cup to join the roster in 2023.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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