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TAB NZ Reaches Quarter-Million Milestone
Kiwi sports and racing fans are in the game more than ever, with a record 250,000 customers placing a bet through TAB NZ’s digital channels in the past year.
The number of active customers through tab.co.nz and the TAB Mobile app in the past year is up 11% from the corresponding year through to the end of January 2022, when 225,000 customers placed a bet.
Jodi Williams, Chief Marketing and Customer Officer, said: “We’ve made great strides in the last year to offer a world-class betting experience, and it’s great that Kiwis want to get involved.
“On the back of customer improvements like boosted odds in sports and racing, and removing deductions from racing, our customers have embraced some of the amazing events we’ve had over the past year.
“The Women’s Rugby World Cup saw rugby fans get involved in betting on women’s rugby in record numbers, the Melbourne Cup produced another record-breaking year, and the FIFA World Cup was a huge way to round out 2022.
“We’re looking forward to 2023 as well, with the FIFA Women’s World Cup in Australia and New Zealand headlining a huge year that includes the Rugby World Cup in France, more UFC fight nights, the Super Bowl in 10 days and exciting autumn racing just around the corner. Whatever your sporting or racing love, we’ve got it on offer at TAB NZ.”
Since August, an average of 78,000 customers have been betting with TAB NZ each week, up from 70,000 for the same period in the previous year.
“Kiwi punters are loyal punters, and we want our racing codes, national sporting organisations and communities to thrive. The best way for New Zealanders to do that is by betting with TAB NZ, as every dollar spent with us helps to fuel racing, sports and communities all over the country, and we want to thank those loyal customers who get in the game through TAB NZ,” Jodi Williams said.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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