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TAB Becomes Platinum Partner of North Queensland Toyota Cowboys

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Australia’s largest online racing and sports betting brand TAB has become a platinum partner of the North Queensland Toyota Cowboys.

Under the new multi-year deal, the TAB logo will feature prominently on the sternum of the squad’s jersey from the 2023 season.

Cowboys Chief Executive Jeff Reibel said TAB’s partnership with the Cowboys reflected a shared commitment to bringing sports fans unforgettable entertainment experiences.

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“Since the 1960s TAB has been a household name, having supported sports enthusiasts in every code to experience the thrill of backing their favourite team or athlete competing at the highest level,” Mr Reibel said.

“We share this passion for the nation’s sports fandom, having built our own reputation for beating the odds time and again to deliver extraordinary moments in both club and National Rugby League history,” he said.

“Whether successfully lobbying for a team in 1995’s Winfield Cup or winning our first Premiership in 2015 we’ve defied expectations and won the hearts and minds of Cowboys fans throughout Australia and beyond.”

Tabcorp Senior Sponsorship Manager Katherine Morgan said the company was thrilled to partner with the Cowboys.

“The Cowboys are part of North Queensland’s DNA and we’re delighted to partner with the club to grow the brand and create innovative activations for Cowboys fans,” she said.

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“Queenslanders love their sport and we’re incredibly committed to investing in the growth and promotion of the state’s sports teams and race clubs.

“This partnership comes at an exciting time for TAB. We’ve launched a new TAB App, new products and a fresh retail experience for our customers as part of a transformation of our company.”

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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

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Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.

Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.

At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.

Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.

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Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”

Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.

The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.

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Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration

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A new grassroots digital community initiative, the AyeGaming Group, has been launched on LinkedIn with a clear purpose: to bring people across land-based and online gambling together in an honest, inclusive, and supportive space.

Founded in Scotland by respected industry figures, the AyeGaming Group is already drawing interest from across the iGaming world for its warm approach and people-first mission. The group welcomes professionals from all backgrounds, including operators, suppliers, affiliates, consultants, and creatives, all who believe in shaping a better future for the industry by putting the community at its heart.

The initiative is the brainchild of three passionate advocates for the gambling industry, including co-founders Jennifer Innes, CEO of BettingJobs, and Elaine Gardiner, Managing Director of TAG Media. Together, they’ve created a space where kindred spirits can connect for business and belonging.

“I wanted to be part of driving something locally within the iGaming industry. There truly are so many wonderful people in the sector who either live in Scotland or have relocated to one of the many other global iGaming hubs. Creating a dedicated time and space for us to connect in the form of the AyeGaming meet-up feels important – this is a big, global industry, but it can seem far less imposing when we all come together. It also gives us a chance to reflect on and recognise the impact our Scottish voices have across the iGaming industry as a whole.” said Jennifer Innes.

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Elaine Gardiner added: “Jennifer and I have known each other for over 17 years, just as long as I’ve been in the industry. Back in January, we bumped into each other on a flight from Scotland to Barcelona, heading to ICE with a few other industry folks. That’s when we knew it was time to set the wheels in motion for a Scottish gaming meet-up. I’m excited it’s finally coming together and looking forward to meeting more people from across the industry.”

Built on a foundation of Scottish values of fairness, humour and humility, the AyeGaming Group offers something refreshingly human in an industry dominated by deal-making and fast growth.

The group’s first in-person event, the Wee AyeGaming Meet-Up, will occur on Thursday, June 19, at the National Piping Centre in Glasgow. The event promises informal networking, shared stories, and genuine connection in a setting rich with Scottish tradition.

Attendees can expect:

  • Informal but meaningful conversations
  • Insights from industry leaders across land-based and iGaming
  • A warm, inclusive atmosphere to meet kindred spirits
  • And, of course, a wee dram and the sound of the pipes

The AyeGaming Group is open to anyone who shares its values, whether based in Glasgow, Gibraltar, Buenos Aires, or elsewhere.

The post Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration appeared first on European Gaming Industry News.

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AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan

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The Rajasthan Youth Board (Youth Affairs & Sports Department, Government of Rajasthan), in collaboration with AA Gaming, has officially announced the Rajasthan State Esports Championship (RSEC) – a landmark state-level initiative poised to engage thousands of players from across the state.
The RSEC 2025 will feature top esports titles including Battlegrounds Mobile India (BGMI), CS2, E-Cricket, and E-Football. Spanning over four stages, the championship aims to reach more than 200 colleges across 41 districts in Rajasthan, making it one of the most comprehensive esports tournaments at the state level in India.
The tournament will unfold in the following stages:
  • Open Qualifiers
  • Inter-College Knockout Rounds
  • Semifinals
  • Grand Finals – which will be live-streamed and culminate in a prestigious awards ceremony.
A core highlight of the RSEC 2025 will be a series of esports workshops, organized by AA Gaming during the inter-college knockout rounds held across Rajasthan. These workshops, in
collaboration with industry experts, are designed to educate and empower participants with essential knowledge and skills, positioning Rajasthan’s youth at the forefront of the rapidly growing esports industry.
Recognized now on global platforms like the Olympic Esports Series, the Asian Games, and the Commonwealth Esports Championship, esports has become a legitimate sporting and medal discipline. With this in mind, the RSEC workshops will cover:
  • Gaming techniques and strategic play
  • Game development fundamentals
  • Esports career pathways
  • Mental health and well-being for athletes
  • Team-building and communication
  • Professional conduct in esports
  • In-depth game analysis and review
Speaking about the RSEC, Dr. Neeraj Kumar Pawan (I.A.S) Chairman, Rajasthan Youth Board & Secretary, Youth Affairs & Sports Department, Government Of Rajasthan, said, “I extend my heartfelt best wishes for the upcoming Rajasthan State Esports Championship. As Rajasthan does not yet have an official esports federation, the Youth Affairs & Sports Department of Rajasthan has taken the initiative to support the esports ecosystem by joining hands with passionate youth, many of whom have come forward through the Youth Board. This championship marks a significant first step in promoting esports across the state, and I wholeheartedly commend the young leaders driving this movement.”
Commenting on the tournament, Akash Dhangar, Founder and CEO of AA Gaming, said:
“We are thrilled to partner with the Rajasthan Youth Board for the Rajasthan State Esports Championship — a one-of-a-kind initiative that not only empowers the youth through competitive esports, but also equips them with the knowledge and skills to thrive in this fast-growing industry. Through our comprehensive workshops, we aim to provide in-depth education on the key pillars of the esports ecosystem, enabling Rajasthan’s youth to emerge as innovators and leaders in the gaming and esports space.”
These sessions aim to develop well-rounded esports professionals — from players aiming for international glory to those exploring careers in game development, casting, management, and more.
The Rajasthan State Esports Championship is a pioneering initiative by the Government of Rajasthan to integrate esports into the mainstream sporting ecosystem and harness the power of gaming to inspire, educate, and uplift the state’s youth.
With RSEC 2025, Rajasthan is set to lead by example, creating a blueprint for how regional governments can support and grow the esports ecosystem from the grassroots.

The post AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan appeared first on European Gaming Industry News.

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