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ESG Gaming to debut tech inequality documentary film at ICE Esports Arena

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The Esports Arena at ICE London will celebrate a first on Wednesday 8th February when it hosts the premiere of Ironclad; a short documentary style film produced by ESG Gaming.

Shot on location in Dundee, Salford and across London the film explores the issue and impact of digital and tech inequality on the space, seen through the lived experience of players and the broader esports community. Ironclad features interviews with the likes of KingJae, the David Beckham co-owned Guild Esports, Dundee & Angus College, EXCEL Esports, and Esports Youth Club amongst others.

Ironclad producer Sam Cooke, who co-founded Esports Insider and the WFH League, stated: “Digital and tech inequality in esports represent serious issues which actually discriminate against huge swathes of the population and limit accessibility at an entry level.

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“The purpose of Ironclad is to provide an opportunity for some of those in the space to share their stories and their lived experience in order to drive awareness of these key issues and to, hopefully, serve as a catalyst for change. The general consensus amongst those interviewed was that more can be done, and that accessible bricks and mortar gaming facilities are one part of this puzzle.”

Lee Willows, founder of ESG Gaming added: “Raising awareness around digital and tech inequality, player protection and inclusivity are central themes for ESG Gaming. I am incredibly grateful to Invest in Film, Lionscreed and Esports Insider who have bought the community together to contribute their unique insight, experience and knowledge to our short, documentary style film. Ironclad is the first of several short films from ESG, which will seek to raise awareness and seek to improve access and inclusivity.

“I would also like to thank the team at Clarion Gaming for firstly having the vision to establish the Esports Arena in the first place but also for supporting what we are trying to achieve at ESG Gaming and for providing us with a superb event at which to launch Ironclad.”

A subsequent screening of Ironclad is scheduled to take place at ESI Next Gen, an event focused on uniting leaders across education, video games and esports, at the University of Warwick across 22nd-23rd March.

Incorporated in August 2021, ESG Gaming is a regulated, not-for-profit Community Interest Company. The ESG mission is to ensure that consumers worldwide possess the skills, knowledge, resilience and tools to engage with digital entertainment in a safe, responsible, positive and inclusive manner. ESG Gaming develops, delivers, and evaluates educational products and commissions research which have a focus on digital and tech inequality, player protection and inclusivity within gaming and esports.

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ICE London, 7th – 9th February, ExCeL London, is the biggest b2b gambling industry event in the world and features games creators, distributors, operators, retailers, innovators, trade associations, strategic bodies and regulators – representing every gaming vertical.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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European Gaming Congress 2024 (Warsaw, Poland)

For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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