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Payments Vital for iGaming Player Acquisition and Retention – Paysafe Research
Quick and easy payouts trump all other factors for North American and U.K. online sports bettors when selecting a sportsbook, according to the latest All the ways players pay research from leading payments platform Paysafe. The report also reveals the crucial role of the payments experience in player retention as well as sports bettors’ rising interest in digital wallets and eCash.
Surveying more than 2000 online sports bettors in six U.S. states (Iowa, Louisiana, Michigan, New Jersey, New York and Pennsylvania), the Canadian province of Ontario, and the UK, in November 2022, the research found that quick and easy payouts were prioritised by 36% of players when choosing a sportsbook. They considered payouts more important than brand trust (34%), odds, and promotions (28% for both). Availability of preferred payment methods was a factor for 27% of bettors and prioritised over a sportsbook’s sports markets and team sponsorships (11% for both).
Frictionless payouts are even more of a factor in sportsbook selection for players in Michigan (43%), whose market launched in January 2021, and the UK (39%), with its iGaming industry dating back 20+ years. By contrast, in Ontario, whose expanded market launched in April, players consider brand trust paramount (prioritised by 39%), though payouts were the second most important factor (35%).
The payment experience is just as vital for player retention, with 75% of sports bettors citing this as an important factor for why they remain with a brand. Payments appear particularly crucial for customer stickiness in New York, with 85% of players in the year-old iGaming market giving this consideration.
Players’ payment preferences continue to diversify, though the traditional payment method of debit cards dominates wagering (preferred by 49% of bettors). The U.K. and Iowa gambling regulators’ bans on credit cards for iGaming have likely contributed to this trend, with debit card preferences rising to 59% in both markets. Despite these two markets’ restrictions, credit cards were a payment preference of 25% of all players and are the go-to payment method for New Yorkers (44%).
Overall, the alternative payment method (APM) of digital wallets is now more popular than credit cards, with 28% of all players preferring a wallet. This trends as high as 45% in Iowa, where credit cards are not permitted. Digital wallets’ popularity is strongest with more frequent or VIP bettors, with a wallet the top payment method for players wagering 5-7 times a week alongside debit cards (both 41%). For bettors wagering 7+ times weekly, 34% prefer a wallet, exceeding mobile wallets (33%) and credit cards (24%).
Adoption of other APMs like eCash is also growing, with 16% of players preferring this payment method, trending higher in the U.S. (18%), where cash usage is still relatively robust, and in New York in particular (28%). Future demand also appears strong, with 53% of players saying they would bet online more frequently if they were able to use eCash products.
Operators appear to be largely addressing players’ concerns about payment security, with 59% more confident transacting than they were in 2021. Nonetheless, with 30% of players undecided and 11% less confident, there appears to be no room for complacency for the iGaming industry.
“Our latest research report emphasizes how critical it is for operators to develop a customer-friendly payments strategy as part of their model in order to both convert and retain new and existing players. In a highly competitive market, operators stand to gain a competitive edge if their cashiers feature a comprehensive suite of payment methods, including digital wallets, which support the conversion of VIP players, and eCash, which resonates with cash-focused consumers who are perhaps prioritizing sticking to a budget in their betting,” Zak Cutler, President of Global Gaming at Paysafe, said.
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Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune

This August, SpringbokCasino.co.za ewr45is shedding light on the dark side of animal tourism while turning up the heat with a sizzling offer: 25 Free Spins to play the blazing new underworld slot, Hades’ Flames of Fortune, all month long.
From cuddling lion cubs to diving with baited sharks, many popular animal attractions promise adventure but deliver exploitation. This month, Springbok Casino pulls back the curtain on harmful practices—revealing the truth behind these unethical encounters and offering better, cruelty-free alternatives.
THE WILD SIDE OF WRONG – FIVE ANIMAL ADVENTURES YOU SHOULD NEVER BOOK
Each week, the casino will spotlight a different unethical wildlife tourism practice, including:
- The Lion Lie – Why petting cubs fuels canned hunting
- Bait & Switch – The hidden cruelty of baited shark dives
- The Elephant in the Room – The suffering behind elephant rides
- Selfie Stress – How cheetah encounters exploit wildlife
- Wild Shows, Trapped Lives – The cruelty of animal performances
“We believe in entertainment that doesn’t come at the expense of animals,” says Daniel Van Wyke, Springbok Casino Manager. “This month we’re giving players a chance to enjoy wins while learning how to protect wildlife responsibly.
AUGUST FREE SPINS
25 Free Spins for Hades’ Flames of Fortune
Coupon Code: WILDWRONG
At SpringbokCasino.co.za South African players enjoy top-notch customer support in both English and Afrikaans, with hundreds of exciting slots and table games— all playable in Rands. Whether you’re on mobile or playing instantly online, the action is always within reach.
The post Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune appeared first on European Gaming Industry News.
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Elantil strengthens marketplace portfolio with RubyPlay partnership

Elantil, the pioneering platform solutions provider that’s steadily redefining relationships between operators and suppliers, has announced it has formed a new partnership with RubyPlay that will further extend the range of casino titles available in its online marketplace.
Celebrated for its game’s immersive themes and innovative bonus features, RubyPlay has been recognised across the industry with several notable awards, including FTN Game of the Year for its Mad Hit® Olympic First slot and Favourite Casino Company at the 2023 B.F.T.H Arena Awards.
Fully licensed and regulated in a number of key iGaming jurisdictions across the globe, RubyPlay has consistently raised the bar in terms of what’s possible from an online video slot by introducing a number of ground-breaking game mechanics such as the ever-popular Immortal Ways®, Giga Match® and Go High®.
With this in mind, the provider is certain to be a hugely popular addition to Elantil’s Marketplace and will now be available to all operators via a simple one-click integration, with Elantil giving operators the freedom to contact RubyPlay directly and form the terms of their own agreements.
As this effectively cuts out the middleman and ensures that no extra costs are ever charged on Elantil’s side, operators are given complete control over the length and conditions of their contract and need only enter their login details in the marketplace to enjoy a speedy, hassle-free set-up.
The new partnership will therefore enable Elanti’s operators to quickly integrate and roll out over 100 thrilling casino titles on their platforms, with this further increasing the choice available via Elantil’s Marketplace while also ensuring that RubyPlay’s content reaches more players worldwide.
John Debono, Chief Technical Officer at Elantil, said: “Since launching Elantil’s Marketplace, we’ve steadily set about building a first-class collection of casino content that’s easily accessible to operators via a simple one-click integration – and the addition of RubyPlay games will certainly strengthen our offering further. Known for their engaging titles and innovative bonus mechanics, we’re sure RubyPlay will prove to be a popular software partner for Elantil’s operators going forward.”
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Much like Elantil, RubyPlay is a company that’s always strived to disrupt the industry through its creative ideas and cutting-edge innovation, so we couldn’t think of a better partner to be teaming up with. Being integrated into Elantil’s Marketplace will ensure that our content is put in front of an even wider audience and we’re really looking forward to supporting their operators.”
The post Elantil strengthens marketplace portfolio with RubyPlay partnership appeared first on European Gaming Industry News.
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Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21

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ICONIC21, the in-demand iGaming content provider, is letting players experience the pulsing energy of an unforgettable Vegas night in its latest slot release, Neon Paradise Hold & Win.
A new kind of glow is lighting up the game board in this bold and bright slot that brings a modern twist to a proven and always popular game mechanic.
Players get to experience the thrills of the classic 3×5 reel setup, aiming to collect six or more Diamond symbols to unlock the Bonus Game.
This is a fast-moving round where Sticky symbols and Re-spins take centre stage. Every new symbol resets the counter, building tension as players edge closer to the full grid.
When that happens, the Grand Jackpot is triggered and the game’s most dazzling rewards unlocked. Those that want to head straight to the action can via the option to Buy the Bonus. There are ten paylines active in the base game, with a max win potential of 4,250x up for grabs.
As with all of the provider’s slots, Neon Paradise Hold & Win is offered in real-money and social/sweepstakes formats to meet the demand it’s already experiencing from both types of operators for its existing suite of games.
Edvardas Sadovskis, CPO at ICONIC21, said: “Neon Paradise Hold & Win captures the essence of a legendary night in Las Vegas and combines it with the thrills and anticipation of the Hold & Win format.
“This being an ICONIC21 slot, we have elevated the gameplay with some dazzling bonus features, including the Bonus Game, which comes with Sticky symbols and Respins.
“Throw in the Grand Jackpot and option to Buy the Bonus and you have a truly compelling online slot experience that will leave players basking in the neon glow of potentially big wins.”
The post Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21 appeared first on European Gaming Industry News.
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