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Payments Vital for iGaming Player Acquisition and Retention – Paysafe Research
Quick and easy payouts trump all other factors for North American and U.K. online sports bettors when selecting a sportsbook, according to the latest All the ways players pay research from leading payments platform Paysafe. The report also reveals the crucial role of the payments experience in player retention as well as sports bettors’ rising interest in digital wallets and eCash.
Surveying more than 2000 online sports bettors in six U.S. states (Iowa, Louisiana, Michigan, New Jersey, New York and Pennsylvania), the Canadian province of Ontario, and the UK, in November 2022, the research found that quick and easy payouts were prioritised by 36% of players when choosing a sportsbook. They considered payouts more important than brand trust (34%), odds, and promotions (28% for both). Availability of preferred payment methods was a factor for 27% of bettors and prioritised over a sportsbook’s sports markets and team sponsorships (11% for both).
Frictionless payouts are even more of a factor in sportsbook selection for players in Michigan (43%), whose market launched in January 2021, and the UK (39%), with its iGaming industry dating back 20+ years. By contrast, in Ontario, whose expanded market launched in April, players consider brand trust paramount (prioritised by 39%), though payouts were the second most important factor (35%).
The payment experience is just as vital for player retention, with 75% of sports bettors citing this as an important factor for why they remain with a brand. Payments appear particularly crucial for customer stickiness in New York, with 85% of players in the year-old iGaming market giving this consideration.
Players’ payment preferences continue to diversify, though the traditional payment method of debit cards dominates wagering (preferred by 49% of bettors). The U.K. and Iowa gambling regulators’ bans on credit cards for iGaming have likely contributed to this trend, with debit card preferences rising to 59% in both markets. Despite these two markets’ restrictions, credit cards were a payment preference of 25% of all players and are the go-to payment method for New Yorkers (44%).
Overall, the alternative payment method (APM) of digital wallets is now more popular than credit cards, with 28% of all players preferring a wallet. This trends as high as 45% in Iowa, where credit cards are not permitted. Digital wallets’ popularity is strongest with more frequent or VIP bettors, with a wallet the top payment method for players wagering 5-7 times a week alongside debit cards (both 41%). For bettors wagering 7+ times weekly, 34% prefer a wallet, exceeding mobile wallets (33%) and credit cards (24%).
Adoption of other APMs like eCash is also growing, with 16% of players preferring this payment method, trending higher in the U.S. (18%), where cash usage is still relatively robust, and in New York in particular (28%). Future demand also appears strong, with 53% of players saying they would bet online more frequently if they were able to use eCash products.
Operators appear to be largely addressing players’ concerns about payment security, with 59% more confident transacting than they were in 2021. Nonetheless, with 30% of players undecided and 11% less confident, there appears to be no room for complacency for the iGaming industry.
“Our latest research report emphasizes how critical it is for operators to develop a customer-friendly payments strategy as part of their model in order to both convert and retain new and existing players. In a highly competitive market, operators stand to gain a competitive edge if their cashiers feature a comprehensive suite of payment methods, including digital wallets, which support the conversion of VIP players, and eCash, which resonates with cash-focused consumers who are perhaps prioritizing sticking to a budget in their betting,” Zak Cutler, President of Global Gaming at Paysafe, said.
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Tesla to showcase Model Y with NODWIN Gaming at the thrilling BGMS Season 4 Grand Finals
New Delhi, September 12, 2025: NODWIN Gaming, South Asia’s leading gaming and esports company, today announced a collaboration with American electric vehicle manufacturer Tesla for the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4. This is Tesla’s first-ever collaboration with an Indian esports tournament, marking a historic moment for the country’s esports industry.
The Grand Finals of BGMS Season 4 will be held from September 12 to 14, bringing together the top 16 teams in the country to compete in a high-octane LAN Final. Tesla, which recently entered the Indian market by opening experience centers in BKC, Mumbai, and Worldmark Aerocity, Delhi, will showcase one of the world’s best-selling cars, the redesigned Model Y, at the event, giving fans a firsthand look at one of the most technologically advanced vehicles on the road. The Grand Finals will open with the Tesla Light Show, which has become a viral cultural phenomenon at global events over the years.
Both Tesla and NODWIN Gaming share a forward-looking identity of innovation, disruption, and technology leadership. Tesla’s integration of software, EV technology, and even gaming into its cars mirrors the digital-first mindset of esports. Collaborating with NODWIN Gaming for BGMS enables Tesla and NODWIN to mutually enhance their presence in India, engaging directly with a vibrant, youth-first community at the forefront of digital entertainment. As the only esports tournament in India broadcast on national television, the entire collaboration created unparalleled visibility among Gen Z and millennial audiences, highlighting the growing cultural and commercial significance of esports in the country.
“At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond. Collaborations like this show what’s possible when innovation and culture come together,” said Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming.
According to the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports in India is expected to grow from 68 in 2024 to 75 in 2025, fueled by new titles, larger tournaments, and deeper engagement with youth audiences. Season 4 of BGMS is a testament to this surge, with a powerful line-up of partners including OnePlus as Title Sponsor and Official Smartphone Partner, Android as Co-Title Sponsor, and TVS Motor Company entering its third consecutive year. The tournament also features Red Bull, Duolingo
English Test, Swiggy, and Bisleri, further proving the sector’s growing ability to attract marquee global and Indian brands.
The BGMS Season 4 Grand Finals will be broadcast live on Star Sports Khel and on JioHotstar from September 12 to 14, airing during prime-time from 5 PM to 8 PM IST.
The post Tesla to showcase Model Y with NODWIN Gaming at the thrilling BGMS Season 4 Grand Finals appeared first on European Gaming Industry News.
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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
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Slots Temple Announces Exclusive Free-to-Play Tournament Partnership with Pragmatic Play
Leading online casino operator Slots Temple is excited to announce a brand-new partnership with the UK’s number one slot provider, Pragmatic Play. This exclusive new deal will allow Slots Temple to integrate Pragmatic Play’s industry-leading products into its free-to-play tournament platform.
As part of this collaboration, Pragmatic Play’s renowned online slot portfolio, which features popular titles like Big Bass Bonanza, Big Bass Splash, and Gates of Olympus, will be available on Slots Temple’s tournament platform.
This is a landmark moment for Slots Temple as it continues establishing itself as a unique proposition in the UK marketplace. The operator became the first affiliate site to receive a full United Kingdom Gambling Commission license, enabling it to offer real-money prizes and slots to its customers. Through this partnership, Slots Temple will also be the first operator in the UK to offer free to play Tournaments (on Pragmatic Play Slot Games) that award real cash prizes
Slots Temple is committed to giving its players access to the latest and best slots available, and this new partnership underscores that dedication.
Fraser Linkleter, CEO of Slots Temple, said: Tournaments are the beating heart of everything we offer here at Slots Temple. By signing this exclusive partnership, we are continuing to demonstrate to our players our commitment to collaborating with the best the industry has to offer.
“Slots Temple has repeatedly proven itself to be a trailblazer in the UK slot scene, and we’re excited for their players to engage with our titles through dynamic tournaments. Our games are designed with player engagement in mind, making them a perfect match for this format.” Beatriz Chamero, Business Development Manager at Pragmatic Play commented.
The post Slots Temple Announces Exclusive Free-to-Play Tournament Partnership with Pragmatic Play appeared first on European Gaming Industry News.
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