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Payments Vital for iGaming Player Acquisition and Retention – Paysafe Research
Quick and easy payouts trump all other factors for North American and U.K. online sports bettors when selecting a sportsbook, according to the latest All the ways players pay research from leading payments platform Paysafe. The report also reveals the crucial role of the payments experience in player retention as well as sports bettors’ rising interest in digital wallets and eCash.
Surveying more than 2000 online sports bettors in six U.S. states (Iowa, Louisiana, Michigan, New Jersey, New York and Pennsylvania), the Canadian province of Ontario, and the UK, in November 2022, the research found that quick and easy payouts were prioritised by 36% of players when choosing a sportsbook. They considered payouts more important than brand trust (34%), odds, and promotions (28% for both). Availability of preferred payment methods was a factor for 27% of bettors and prioritised over a sportsbook’s sports markets and team sponsorships (11% for both).
Frictionless payouts are even more of a factor in sportsbook selection for players in Michigan (43%), whose market launched in January 2021, and the UK (39%), with its iGaming industry dating back 20+ years. By contrast, in Ontario, whose expanded market launched in April, players consider brand trust paramount (prioritised by 39%), though payouts were the second most important factor (35%).
The payment experience is just as vital for player retention, with 75% of sports bettors citing this as an important factor for why they remain with a brand. Payments appear particularly crucial for customer stickiness in New York, with 85% of players in the year-old iGaming market giving this consideration.
Players’ payment preferences continue to diversify, though the traditional payment method of debit cards dominates wagering (preferred by 49% of bettors). The U.K. and Iowa gambling regulators’ bans on credit cards for iGaming have likely contributed to this trend, with debit card preferences rising to 59% in both markets. Despite these two markets’ restrictions, credit cards were a payment preference of 25% of all players and are the go-to payment method for New Yorkers (44%).
Overall, the alternative payment method (APM) of digital wallets is now more popular than credit cards, with 28% of all players preferring a wallet. This trends as high as 45% in Iowa, where credit cards are not permitted. Digital wallets’ popularity is strongest with more frequent or VIP bettors, with a wallet the top payment method for players wagering 5-7 times a week alongside debit cards (both 41%). For bettors wagering 7+ times weekly, 34% prefer a wallet, exceeding mobile wallets (33%) and credit cards (24%).
Adoption of other APMs like eCash is also growing, with 16% of players preferring this payment method, trending higher in the U.S. (18%), where cash usage is still relatively robust, and in New York in particular (28%). Future demand also appears strong, with 53% of players saying they would bet online more frequently if they were able to use eCash products.
Operators appear to be largely addressing players’ concerns about payment security, with 59% more confident transacting than they were in 2021. Nonetheless, with 30% of players undecided and 11% less confident, there appears to be no room for complacency for the iGaming industry.
“Our latest research report emphasizes how critical it is for operators to develop a customer-friendly payments strategy as part of their model in order to both convert and retain new and existing players. In a highly competitive market, operators stand to gain a competitive edge if their cashiers feature a comprehensive suite of payment methods, including digital wallets, which support the conversion of VIP players, and eCash, which resonates with cash-focused consumers who are perhaps prioritizing sticking to a budget in their betting,” Zak Cutler, President of Global Gaming at Paysafe, said.
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“iGB L!VE represents a pivotal moment for the industry,” said Yahale Meltzer, Co-Founder and COO of Groove Technologies. “We’re bringing our most advanced platform yet with technology designed to simplify operations while delivering exceptional player experiences. This is where the future of iGaming takes shape.”
Groove’s modular platform combines seamless integration capabilities with real-time analytics, providing operators with the tools to enhance player engagement and drive growth. The company’s infrastructure is built for high-performance scalability, ensuring reliability for partners worldwide.
The post Groove to Showcase Innovative iGaming Solutions at iGB L!VE 2025 appeared first on European Gaming Industry News.
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MGA Games presents Mina de Oro Bingo: Innovation and Branding Powering the Future of VideoBingo
MGA Games announces the launch of its new VideoBingo game, Mina de Oro Bingo, available starting June 30 in Spain and in international .com markets. This release brings the essence of the successful Mina de Oro slot saga to the bingo format, combining proven gameplay mechanics with a familiar setting that has been key in user retention.
This new game offers a complete experience with 4 cards, each with 3 lines and 5 columns, a drum with 60 balls from which 30 are drawn, and the possibility of accessing 14 extra balls with a wild card. It includes 16 winning patterns, 3 themed mini-games, a configurable progressive jackpot, and a top prize of up to 30.000€. The game is designed to perfectly match player preferences while also offering flexibility and performance for operators.
The launch of Mina de Oro Bingo is backed by the strong brand recognition that Mina de Oro has achieved as one of the most popular online casino games. This Bingo version capitalizes on that recognition, expanding its reach and attracting both loyal players and new audiences.
With this addition, MGA Games strengthens its leadership in the development of VideoBingo for both national and international markets, consolidating its position as a provider of unique and highly profitable content. Operators will benefit from an exclusive, market-tested product designed to deliver strong results from day one.
The post MGA Games presents Mina de Oro Bingo: Innovation and Branding Powering the Future of VideoBingo appeared first on European Gaming Industry News.
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Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge
On July 2-3, Boomerang Partners will be at iGB L!VE London, and they’re inviting all attendees of this major iGaming event to stop by their booth, F50. It’s a special occasion as Boomerang celebrates the anniversary of their strategic partnership with AC Milan, one of the world’s top football clubs. To mark this milestone, they’ve set up an exciting Penalty Challenge with some fantastic prizes up for grabs.
What is a Penalty Challenge?
The Penalty Challenge is an exciting game where participants predict the outcome of a penalty kick. Simply guess whether a football player will score a goal or miss, and if you’re right, you’ll earn a chance to enter the prize raffle.
How to participate
Eager to test your luck? Just look for Boomerang Partners’ friendly promo team with tablets, or use the touchscreen at booth F50. Here’s what you need to do:
- Click on the PLAY button.
- Fill out the quick registration form with your Name, Email, and Category.
- Once the football video loads, click on either the Score or Miss button.
- If your guess is correct, you’ll receive a paper number – that’s your entry for the raffle.
If you don’t get lucky the first time, you can try again – there is no limit to the number of attempts.
Two raffles, two winners
Boomerang Partners will host two raffles during the Penalty Challenge. All holders of unique paper numbers will be eligible:
- Day 1 (Offline Raffle): July 2, 4:00 PM at booth F50
- Day 2 (Online Raffle): July 3, 4:00 PM at Boomerang Partners’ Instagram page
The winner for each raffle will be selected using a randomizer. If your number is drawn during the offline raffle but you’re not at Booth F50, a new winner will be chosen. The winner of the online raffle will be notified via email.
Why participate?
Participants in the Penalty Challenge can expect valuable prizes if they manage to win. The offline raffle winner on July 2 will receive two premium tickets to the AC Milan vs. Inter derby match, complete with pre-match service. The winner of the online raffle on July 3 will receive two tickets to an Italian Serie A or Coppa Italia game featuring AC Milan.
Visit the Boomerang Partners booth, F50, and take part in the Penalty Challenge for a shot at some fantastic prizes!
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets, with 24/7 multilingual support, in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge appeared first on European Gaming Industry News.
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