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Ladbrokes Partners with Powerleague
Ladbrokes has announced the signing of a new partnership deal with small-sided football provider Powerleague, offering footballers across the UK and Ireland access to Powerleague pitches for free, as well as launching its first-ever nationwide tournament.
Year one of the Ladbrokes and Powerleague collaboration will see the betting brand partner with the provider of small-sided football, which describes its clubs as aimed at bringing local people together. The initiative was brokered for Ladbrokes by M&C Saatchi.
Ladbrokes and Powerleague will be offering “Prime-Time Pitches”, giving customers the chance to access free pitches every Thursday during peak hours at 10 Powerleague Clubs across the UK and Ireland.
Teams will be able to enter the pitch giveaway through Ladbrokes’ Twitter channel. The Prime-Time Pitches giveaway will give customers the chance to access up to GBP 400 of pitch time across a four-week period.
The partnership also includes a nationwide 5-a-side football tournament, offering players across the country the chance to be crowned “the best 5-a-side team in the UK”. The tournament will feature 480 teams across four Powerleague Clubs, with the grand final taking place in Birmingham.
“There will be more entertainment than just the action on the pitch. The qualifying rounds and final will include live music, live screenings, celebrities and football talent and will be linked to cultural and football events,” Ladbrokes said in a statement.
During the nationwide tournament, players will have access to Powerleague’s pitch camera technology, which means players “can capture and record moments of skill”. The best moments will be rewarded with prizes, while Ladbrokes will also share the best ones on their social channels.
Ladbrokes’ Irish customers will also be able to make the most of the new partnership, with the “Prime-Time Pitches” offer available at Powerleague Dublin Spawell. To celebrate the launch, Ladbrokes and Powerleague will be setting up a “Goals in Holes” activation at the Dublin Racing Festival in Leopardstown. Racegoers will have the chance to win access to a prime-time pitch by topping the “Goals in Holes” leaderboard, where they gain points for each hole they get the ball through.
Kelly Rose, Head of Brand for Ladbrokes, said: “We can’t wait to kick off this partnership with Powerleague. It will help Ladbrokes build a presence at the heart of football culture and entertainment, and really underlines our ‘We Play Together’ proposition.”
“We want to give players of all levels the opportunity to have a chance of claiming a pitch at a prime time for free and our first-ever national tournament promises to mix football with popular culture in a way that has never been done before,” Rose added.
Dominic Reed, Head of Commercial for Powerleague, said: “We’re thrilled to be launching this partnership with Ladbrokes and building on the ‘We Play Together’ messaging which resonates so well with us. Powerleague customers and the wider 5-a-side community are in for a real game-changing experience in tournament football at their local Powerleague venue.”
“We hope over the duration of the partnership many more players from our local communities have the chance to claim their prime-time slots and engage in the health and wellbeing benefits that Powerleague offers,” Reed added.
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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