Uncategorized
Meridianbet New Shirt Sponsor of Crvena zvezda Belgrade
BELGRADE, Serbia, Dec. 26, 2022 (GLOBE NEWSWIRE) — Meridianbet, the Southeast Europe’s oldest and EU top 50 bookmaker, has just announced a historic sponsorship deal with BC Crvena zvezda, one of the ABA region’s and Euroleague powerhouse and Serbia’s current and most crowned champion.
The partnership represents the largest sponsorship ever secured by a private company in the history of the sport, and signals a significant milestone for both organizations.
As part of the deal, Meridianbet will become the shirt sponsor and official betting partner of BC Crvena zvezda and will have a prominent presence at all home games. In addition, the company will leverage its extensive communication channels to promote the club and engage with its passionate fan base, both in ABA and Euroleague.
This partnership is a natural fit for Meridianbet, as the company has long been a passionate supporter of sports and region’s leading CSR protagonist. By partnering with BC Crvena zvezda, Meridianbet is able to further cement its commitment to the sports industry and contribute to the growth and development of basketball in the region.
The sponsorship also marks a major achievement for BC Crvena zvezda, as the club continues to build on its success in the Euroleague. With the support of Meridianbet, the club will be able to further enhance its performance on and off the court, as it strives to achieve even greater heights in the world of basketball.
Overall, this sponsorship represents a win-win for both parties and is a testament to the strength and potential of the partnership. We are excited to see what the future holds for Meridianbet and BC Crvena zvezda as they work together to reach new heights in the world of sports.
Corporate Communications
For more information, to make additional queries with the Company, contact:
Meridian Gaming Ltd.
Villa Seminia, 8
Sir Temi Zammit Avenue,
Ta’ Xbiex XBX1011 Malta
www.meridian.bet
Powered by WPeMatico
Uncategorized
Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025
Reading Time: < 1 minute
The post Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025 appeared first on European Gaming Industry News.
Uncategorized
Strategic partnership: GKL opts for complete solution from adesso
Reading Time: 2 minutes
GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is taking the next major step in its digital transformation. The company has awarded the contract for its new lottery system to IT service provider adesso. In a Europe-wide tender process, adesso won out over international competitors with its comprehensive package of solutions.
At the heart of the partnership is the development and implementation of a completely new lottery system based on adesso’s own LotteryForce platform. The solution is complemented by a high-performance customer relationship management system based on Salesforce technology and secure, future-proof hosting on the adesso business cloud, operated in Germany. Ongoing IT operations will be handled by a specialised application management team from adesso.
The project volume amounts to around 32 million euros. The contract between the two partners will run for a period of 15 years.
Future-proof platform for a traditional lottery format
GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is a lottery provider supported by all 16 German federal states, and is also the organiser of the NKL and SKL lotteries. Following the modernisation of its core technical system, GKL is repositioning its platform for the coming years with the aim of optimising processes, providing better support for sales partners and further developing the customer experience.
“In adesso, we have found a partner who understands our industry, knows our structures and has the technological expertise to deliver an integrated, end-to-end solution,” says Jörg Scheidhammer, CIO at GKL. “Not only does adesso offer the best technology, but it also provides a team that will support us holistically on our journey over the next 15 years.”
Setting a course for the lottery’s future
The first project phase will begin in January 2026. Going forward, sales partners are also set to benefit from the new platform. Innovative enhancements such as new game concepts will be integrated into the system, with initial concepts already in planning.
Marc Lorek, Vice President, Lottery Development, adesso SE, says: “The platform will be at the cutting edge of technology, while also setting new standards in terms of customer loyalty, performance and scalability.” Andreas Luckmann, Vice President, Lottery Consulting & Sales, adesso SE, adds: “This marks a whole new beginning for GKL and a flagship project for us. It will see us establishing ourselves as a key strategic partner in the European lottery market.”
The post Strategic partnership: GKL opts for complete solution from adesso appeared first on European Gaming Industry News.
Uncategorized
More Draws, More Chances to Win: The UAE Lottery Celebrates Its First Anniversary With Weekly Lucky Day Draws!
Reading Time: 2 minutes
-
· The Grand Prize of AED 30 million
-
· The 2nd Prize of AED 5 million
-
· The 3rd Prize of AED 100,000
-
· The 4th Prize of AED 1,000
-
· The 5th Prize of AED 100
The post More Draws, More Chances to Win: The UAE Lottery Celebrates Its First Anniversary With Weekly Lucky Day Draws! appeared first on European Gaming Industry News.
-
ELA Games6 days agoGlory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune
-
Amusnet5 days agoAmusnet Celebrates Double Victory at the Golden Spades Awards 2025
-
Helge Løken6 days agoHelge Løken Resigns as CTO of Norsk Tipping
-
Asia6 days agoBetConstruct AI to Participate in SiGMA South Asia 2025
-
Asia6 days agoStricter rules help shape a more responsible E-Games sector – PAGCOR
-
Asia6 days agoS8UL Esports Secures iQOO as Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 Rosters
-
Latest News6 days agoTom Horn Gaming Unwraps a Frosty Treat with Santa Yetti
-
3 Lucky Leprechauns5 days agoReflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns



