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Clarion confirm shortlist for 2023 iGB Affiliate Awards
The industry’s outstanding individuals, brands, games, networks, tech and campaigns have been recognised in the iGB Affiliate Awards shortlist which has been released by events media business Clarion Gaming.
The Awards, which take place on Thursday 9 February and are an integral part of the iGB Affiliate London experience, highlight the ‘best of the best’ across a broad range of categories comprising Best Poker Affiliate; Best Sports Betting Affiliate; Best Casino Affiliate; Best Bingo Affiliate; Best Crypto Affiliate; Best Affiliate Manager; Best Affiliate Programme; Best Affiliate Network; Best Tech for Affiliates; Best Tech for Affiliate Programmes; Best Digital Agency; Marketing Campaign of the Year; Rising Star; Best Newcomer; Innovation Award; Affiliate Employer of the Year; Safer Gambling Initiative of the Year and Game of the Year.
The Awards are being held at The Troxy, London’s iconic art deco venue. The theme, ‘Made in NYC’, will form the backdrop to the black-tie event which comprises a three-course sit-down dinner and an entertainment-packed after party.
iGB Portfolio Director Naomi Barton, believes the Awards serve to shine a light on the success and achievements of the affiliate world. She stated: “Elaine Gardiner, who has a distinguished career in the affiliate world described the iGB Affiliate Awards as being a celebration of the outstanding talent that exists in the industry and an opportunity for smaller organisations and individuals new to the business to be recognised for their contribution.
“Certainly the iGB Affiliate Awards categories reflect the talent which underpins the industry and which is driving its development. We have had huge interest across the categories and the quality of the shortlist and the newcomers this year alongside our current customer base reflect an industry which is continually raising the bar in terms of creativity, standards and professionalism. The Awards are purely for the igaming affiliate world and are a central part of the iGB Affiliate London experience.”
Looking ahead to February’s show she added: “Occupying a total of 11,800 square metres of floor space the show will be 22% bigger than the 2022 edition which was held in April. The great news for the igaming affiliate community is that we will eclipse the success of iGB Affiliate London 2022 both in terms of its physical size as well as the number of exhibiting and sponsoring organisations. We are on track to exceed April’s total of 176 participating companies, a strong indicator of how much this event is needed and wanted. Our purpose is to champion fresh new thinking with iGB Affiliate London delivering access to new strategies, new partnerships and new sectors, all culminating in new business opportunities.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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