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Lady Luck Games Signs Landmark Aggregation Agreement with Relax Gaming
Lady Luck Games has signed a partnership agreement with Relax Gaming, forming part of its leading distribution programme “Powered By Relax”.
Founded in Stockholm in 2019, the talented Swedish studio has quickly developed a name for itself for utilising a perfect mix of creativity and solid business knowledge to develop some of the industry’s most unique iGaming titles.
As part of the Powered By Relax programme, a number of Lady Luck Games’ top performing games will be made available to operators via Relax Gaming’s extensive distribution network. These titles include The Treasures of Tizoc, Valholl Wild Hammers and Madame Clues; operators will also enjoy branded games such as Beetle Bailey and Popeye, developed by the Company in partnership with King Features.
In addition to receiving their premium casino content, operators will also be able to showcase branded content such as Beetle Bailey and Popeye, co-developed by Lady Luck Games and King Features.
Shelley Hannah, Director of Casino Products of Relax, said: “Lady Luck Games is a studio renowned for delivering quality content to the iGaming industry. The innovative approach, stunning graphics, and unique mechanics make the company stand out among other providers. We are thrilled to have Lady Luck Games on board and are looking forward to a fruitful collaboration.”
Mads Jørgensen, Co-Founder and CEO of Lady Luck Games, said: “We are very excited about our partnership with Relax Gaming, as they are one of the most preferred routes to market for many operators. This agreement will allow us to move forward and integrate our content faster. We’re very excited to see what the future will bring as a result of this landmark partnership.”
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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