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Casino777.be adds Gaming Corps to providers portfolio

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Swedish game developer introduced to Casino777.be players

BRUSSELS, Belgium, Nov. 21, 2022 (GLOBE NEWSWIRE) — Casino777.be – Belgium’s favourite online casino – has welcomed Sweden-based provider Gaming Corps to the fold.

Operating on the Gaming1 technology platform, Casino777.be has worked hard to create a strong brand identity, constantly expanding its games library to showcase the latest talent in design, UX and graphics. Their website is available in four languages and is committed to creating a diverse gaming environment that puts customer satisfaction and safety first.

The addition of Gaming Corps to the Casino777 family of providers makes highlights from their catalogue available to Casino777 players, including titles such as Coin Miner, Cat Ching and Tikiz N Juice. The Gaming Corps portfolio contains industry leading content in the modern Mine Game and Multiplier Categories, as well as classic casino slots with Gaming Corps’ characteristic bold artwork, as well as their luxurious, Art Deco themed Table Game series

Jean-Christophe Choffray, Head of Gaming at Casino777.be, said: “Our commitment to our customers means we’re always updating our portfolio of game providers to include the best talent in the industry.”

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Gaming Corps have been in our sights for a while now and we’re delighted to now have them on board. We guarantee their wide scope of casino games will appeal to our discerning customers, who are used to the best casino entertainment around.” 

Alex Lorimer, Chief Operating Officer at Gaming Corps, said: “We are excited and proud to go live with Casino777.be as our first partner in the Belgian regulated market. Casino777.be is a market leader in what we hope will become a successful market for us and we look forward to working closely with their casino team to bring our new, modern content style to their player base.”

For more information contact [email protected]

About Casino777.be
Casino777.be is the online casino and sports betting operation of Casino de Spa, one of the oldest casinos in the world. Casino de Spa, part of the Ardent Group, received a Belgian license to provide online casino games at www.casino777.be in 2011, as well as a license for sports betting via www.bet777.be four years later. To achieve this, the brand operates through the technology platform developed by Gaming1, the entertainment arm of Ardent Group. Bet777.be then established and maintained a strong position in the Belgian online betting market, offering a diverse range of live and pre-live betting opportunities, as well as a variety of features.

Since then, Casino777.be has established and maintained a strong position in the Belgian online gaming market by offering a wide variety of slot machines, dice games and live dealers. At Casino777.be, players can take advantage of numerous promotions, bonuses, and Free Spins throughout the year.

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At the end of 2021, Casino777.be launched its own 24-hour roulette and blackjack studio, strengthening its position in the Belgian gaming market.

777.be aims to strike a balance between fun and entertainment on the one hand and responsible gambling on the other. In 2019, 777.be concluded an exclusive agreement with Hollywood actor Jean-Claude Van Damme for several TV advertising campaigns. This partnership was renewed in February 2022 with the creation of a 3rd series of ads.

For more information please visit: https://www.casino777.be

About Gaming Corps

Gaming Corps is a game developer with the business idea of developing original content for Gaming and iGaming, servicing the selective gamer with niche video games and premium casino games. Our iGaming portfolio consists of Casino Slots, Multiplier Games, Mine Games and Table Games, into which we infuse our experience from Gaming to create modern, exciting content. The company is listed on Nasdaq First North Growth Market and headquartered in Sweden with development studios in Malta and the Ukraine.

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For more information, please visit www.gamingcorps.com

About Gaming1

Gaming1 is a major actor in technology and both land-based and online entertainment (casino, sports betting and poker). The group is a leader on the Belgian game of chance market in B2B and B2C with its brands Circus and 777. They have more than 40 gaming halls, land-based casinos and gaming clubs in Belgium, France and Switzerland.

Gaming1 wants to offer its customers and partners a fluid, fun and innovative omnichannel experience. The company has developed their own technological platform that is constantly evolving to allow their local and international partners to develop their online presence. Gaming1 also has their own casino game studio. In their 30 years of experience, Gaming1 has built a portfolio of strong brands on a local and international level. Only active on regulated markets, Gaming1 aspires to develop a responsible and ethical image of gaming. Today, the group is present in 10 countries around the world, including Portugal, France, the Netherlands and the United States with their joint venture Gamewise founded with the American giant Delaware North.

The group employs more than 1,500 people and has 4 activity hubs (Belgium, France, Malta and Miami) with the main office in Liège with more than 450 employees.

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Gaming1 is part of Ardent Group, an association of families of investors from Liège who are always striving to actively and responsibly boost the economy in Wallonia through entrepreneurial and societal projects.

For more information please visit: www.gaming1.com

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Boomerang Partners conducted its own research at iGB London 2025: key findings on affiliate trends

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Boomerang Partners conducted a large-scale brand awareness survey at iGB London 2025, collecting feedback from industry decision-makers at the largest affiliate marketing and iGaming industry event. In essence, the PR team used real-time measurements of the quantitative and qualitative data in an industrial environment with the view of measuring client and customer experience. Additionally, the raw data also allowed the Boomerang team to identify strong trends that other market players may want to consider when creating a roadmap for achieving long-term objectives.

Demographic distribution of the Representative Sample

The Boomerang Partners survey involved 188 respondents from the iGaming and affiliate industries, with an average of 6 years of experience in their respective fields. The largest percentage of them are decision-makers:

  • C-level & department heads – 16%
  • Sales – 16%
  • Affiliate managers – 14%
  • Other managerial roles – 14%
  • Founders & Owners – 11%
  • CEO – 11%

The demographics of the respondents are also interesting. 49.4% of them are from the European Union, 26.7% represent the United Kingdom, and 13.6% from Asia. The share of representatives from other regions was just over 11%.

Brand visibility

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The Boomerang Partners’ survey participants provided objective opinions and assessments of affiliate programs, marketing tools, and communications, which allowed the agency to form a cross-section of industry representatives’ expectations. Thus, 29% of them indicated that they learn about new partnership programs and brands at industry events (iGB was mentioned over 120 times, while SiGMA was mentioned more than 45 times). Other ways of obtaining such data include direct research (19%), social media (15%), and networking or word of mouth (15%). Interestingly, none of the sources show a significant advantage in reading industry news and analytics. This highlights the importance of diverse content distribution for increasing brand visibility.

Content types

The Boomerang Partners survey also touched on the types of content respondents found most interesting. Podcasts ranked first in popularity, with 66 respondents mentioning them. Networking, on the other hand, was the most rarely mentioned source of content, noted by only 6 survey participants.

Impact on the market

Boomerang Partners is rightly considered one of the leading brands in the affiliate marketing industry thanks to its commitment to continuous development. The agency creates marketing that responds to industry requests through various formats, creatives, and metrics. With the help of an effective symbiosis of marketing and analytics, Boomerang is not only a landmark player in the market but also shapes its trends with an emphasis on numbers. Stay tuned.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners conducted its own research at iGB London 2025: key findings on affiliate trends appeared first on European Gaming Industry News.

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PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58

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Leading SkillOnNet brand PlayOJO has reunited with creative agency Isobel for the second phase of its global ‘It’s Alive’ campaign, which continues to push creative boundaries in the online gaming sector with a playful undead twist.

The new ad takes the excitement of our original 2023 ‘monster’ campaign to new heights and showcases the fun of PlayOJO’s live casino games, breathing life into a spooky graveyard and transforming it into the electrifying world of PlayOJO live casino. In this captivating ad, we see hands playfully come to life from the ground, infused with the spirit of PlayOJO’s live casino and live gameshow experience.

The campaign launches in the UK on 29th July across TV and digital channels, before expanding to Spain, Canada, and Latam before the end of the year. It will go out on linear TV (Sky, Channel 4, ITV) and BVOD, as well as social and digital channels.

The concept is aimed at a live casino audience and forms part of a wider marketing strategy designed to reinforce PlayOJO’s unique positioning as the fun, fair and truly entertaining alternative in the online casino space.

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Rob Fletcherfounder at Isobel, said: “This was a brilliant opportunity to extend a distinctive creative story that’s already created a buzz. The new film keeps the unexpected charm of ‘Monster’ but ramps up the fun even further with zombie hands, neon lights, and a party in a graveyard. We wanted to show that when it comes to live casino, PlayOJO doesn’t just play differently, it comes alive.”

Peter BennettCMO at PlayOJO, said: “In a category that often leans heavily on clichés and indistinct messaging, standing out creatively is essential, it’s also a key part of our brand strategy. Our work with Isobel has helped us build a creative platform that’s bold and memorable, but also consistent with our brand and commercially effective. The ‘It’s Alive’ campaign reflects our commitment to entertaining our players in ways that are as unconventional as they are on-brand.”

The post PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58 appeared first on European Gaming Industry News.

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IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship

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In a landmark moment for Indian esports, President of the Indian Olympic Association, Rajya Sabha Member and sporting legend PT Usha met and felicitated the champions of the inaugural WAVES Esports Championship (held this May under the aegis of Ministry of Information and Broadcasting) during the preparations of 3rd Asian Youth Games, Bahrain at the Sports Authority of India (SAI) headquarters in New Delhi, applauding their achievements and recognizing their role in shaping the nation’s digital sporting future.

The medal winners included Danial Patel (Gold, eFootball), Tejaskumar Hasmukhbhai Bhoi (Gold, World Cricket Championship 3), and Pavan Kampelli (Bronze, eFootball at the Asian Esports Games, Bangkok) young champions who have not only demonstrated exceptional talent but have also elevated India’s standing on the global esports stage.

Speaking at the event, PT Usha said, “India’s esports future lies in capable hands, and today’s interaction with the champions of the WAVES Esports Championship has been truly inspiring. The discipline and excellence shown by these athletes mirror that of any traditional sportsperson. I wholeheartedly thank Hon’ble Prime Minister Modi for his visionary steps in recognising esports and creating platforms like WAVES to showcase India’s digital prowess. The Indian Olympic Association stands committed to supporting our esports athletes as they script new chapters in Indian sports.”

Sharing his experience, Danial Patel, gold medalist in eFootball, said, “Meeting PT Usha ma’am was surreal. Her encouragement gave me a new sense of pride in what we do. Esports is growing rapidly, and I believe we’re only scratching the surface of India’s global potential.”

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Tejaskumar Bhoi, who clinched gold in World Cricket Championship 3, added, “It’s an honour to represent India and be recognised by a legend like PT Usha. The support from institutions and platforms like WAVES is critical. With continued guidance, India can become a global powerhouse in esports.”

Pavan Kampelli, bronze medalist in eFootball at the Asian Esports Games, said, “Today was not just about medals but about validation. PT Usha’s words and presence reaffirmed that esports athletes are being seen, heard, and celebrated in India. The future is digital, and India is ready.”

Also present at the occasion was Mr. Lokesh Suji, Director of the Esports Federation of India (ESFI) and Vice President of the Asian Esports Federation, who called the moment historic.

“It was a moment of immense pride to see our Waves Esports Championship medal winners being acknowledged by none other than Padma Shri PT Usha ji, President of the Indian Olympic Association. This meeting is a landmark for Indian esports—it reflects growing acceptance and respect for our athletes within the mainstream sporting ecosystem. The support from the government, IOA and sporting legends like PT Usha ji lends credibility and encouragement that is invaluable for the growth of the ecosystem. It sends a powerful message to the youth of India—that with discipline, focus, and passion, esports can be a rewarding and respected career path,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President, Asian Esports Federation.

The post IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship appeared first on European Gaming Industry News.

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