Australian-based sports wagering start-up ZeroFlucs has appointed Benjie Cherniak, principal at Avenue H Capital and former managing director of Don Best, as a strategic advisor.
ZeroFlucs provides software that enables sports betting operators to dramatically augment their pricing offerings while leveraging their own existing data sources and relationships. Market deliverables include Same-Game and Same-Race parlays, blended betting and overall content enhancement such as additional markets.
With 15+ years of industry experience in both the US and international markets, Cherniak will play a pivotal role in ZeroFlucs growth trajectory.
“ZeroFlucs technology is a game changer for race and sportsbook operators. That they can significantly augment market offerings is a big win – but that they can do so utilizing an operator’s existing pricing feeds ensures pricing accuracy and an enhanced user experience, thus differentiating from the competition. I’m thrilled to be aligning with Steve and his capable team as they introduce their technology stateside and beyond,” Cherniak said.
“Working with Benjie has been absolutely pivotal for us: helping us refine our product positioning and messaging, as well as providing contacts and market insight. Benjie is a proven commodity in the space. Nearly every operator has worked with him in some capacity over the years and everyone in the industry respects his understanding of the market. It’s hard to imagine a better partner for us on this journey,” Steve Gray, Founder of ZeroFlucs, said.
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