Uncategorized
AdLiven’s new Insights tool aims to help advertisers make better ads, measuring the quality of creative and not just clicks
AdLiven, a full-service mobile user acquisition, and creative production company, is launching AdLiven Insights – a new way to understand the performance of interactive ad formats in a post-IDFA world. AdLiven Insights provides granular data about how and when a user engages with playable ads, helping advertisers, brands, and marketers to better understand user behavior. This will inform them of how an
ad is performing and give crucial insights into making better, more creative, and more effective ads with learnings that can also be applied to video campaigns and app store optimization.
The tool is now available to all partners on supported ad networks (Vungle, AppLovin, IronSource, Unity, Liftoff, AdColony, and Chartboost). It has been running a beta of its Insights since July, analyzing the engagement of 50 different playable ads seen by over 30 million mobile gamers. Engagement is the percentage of people that decide to interact with the ad after it has been shown to them. AdLiven has an average engagement rate of 28%. Insights will reveal which playables perform poorly compared to average engagement and thus identify which factors need to be adjusted to improve engagement.
Founded in 2018, AdLiven provides high-quality ad creative services and collaboration between app marketers and visionary designers. AdLiven’s vision is to become a hub of ingenuity and innovation where app marketers can fulfill their creative needs without compromise.
Unlike many existing ad tracking and analytics tools, AdLiven Insights is not limited to a predefined bucket of possible reporting events. Since each of their playable ads is custom-built with code, AdLiven can tailor its solution to each playable, looking at ad engagement from the users’ experience to learn what elements are driving performance and how to better target audiences in different segments, including network, device, and region. AdLiven Insights can also compare ad variants by testing a copy of the original playable but with modifications such as gameplay and difficulty duration, which facilitates A/B testing and optimization of playable ads.
The release of AdLiven Insights is an extension of AdLiven’s full-service creative offering whereby users can iterate, test, launch, and measure ads within one platform. Supported by AdLiven Playable Platform (APP dashboard), partners will get direct feedback from their target audience on the art style, gameplay mechanics, character affinity, and overall engagement. Pairing AdLiven Insights with the creative capabilities of AdLiven’s Playable Platform allows users to make quick design tweaks to optimize creative performance across different audiences without creating (or needing to purchase) a whole new project, resulting in significant cost and time savings.
“IDFA has had a huge impact on how mobile advertising is measured, so any new way to understand if your ad is working as intended is significant. AdLiven benefits from building all of our playables from scratch, so we’re not tied to pre-defined tracking metrics, giving our partners granular insight they lost through IDFA changes,” said Kai Yu, Co-Founder of AdLiven. “We work closely with our partners to understand their marketing goals and build customizability into the ads so that we can test many different scenarios and ensure a greater understanding of user behavior and preferences, allowing them to make educated decisions around the creative direction or even product development decisions.”
Powered by WPeMatico
Uncategorized
Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune
This August, SpringbokCasino.co.za ewr45is shedding light on the dark side of animal tourism while turning up the heat with a sizzling offer: 25 Free Spins to play the blazing new underworld slot, Hades’ Flames of Fortune, all month long.
From cuddling lion cubs to diving with baited sharks, many popular animal attractions promise adventure but deliver exploitation. This month, Springbok Casino pulls back the curtain on harmful practices—revealing the truth behind these unethical encounters and offering better, cruelty-free alternatives.
THE WILD SIDE OF WRONG – FIVE ANIMAL ADVENTURES YOU SHOULD NEVER BOOK
Each week, the casino will spotlight a different unethical wildlife tourism practice, including:
- The Lion Lie – Why petting cubs fuels canned hunting
- Bait & Switch – The hidden cruelty of baited shark dives
- The Elephant in the Room – The suffering behind elephant rides
- Selfie Stress – How cheetah encounters exploit wildlife
- Wild Shows, Trapped Lives – The cruelty of animal performances
“We believe in entertainment that doesn’t come at the expense of animals,” says Daniel Van Wyke, Springbok Casino Manager. “This month we’re giving players a chance to enjoy wins while learning how to protect wildlife responsibly.
AUGUST FREE SPINS
25 Free Spins for Hades’ Flames of Fortune
Coupon Code: WILDWRONG
At SpringbokCasino.co.za South African players enjoy top-notch customer support in both English and Afrikaans, with hundreds of exciting slots and table games— all playable in Rands. Whether you’re on mobile or playing instantly online, the action is always within reach.
The post Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune appeared first on European Gaming Industry News.
Elantil, the pioneering platform solutions provider that’s steadily redefining relationships between operators and suppliers, has announced it has formed a new partnership with RubyPlay that will further extend the range of casino titles available in its online marketplace.
Celebrated for its game’s immersive themes and innovative bonus features, RubyPlay has been recognised across the industry with several notable awards, including FTN Game of the Year for its Mad Hit® Olympic First slot and Favourite Casino Company at the 2023 B.F.T.H Arena Awards.
Fully licensed and regulated in a number of key iGaming jurisdictions across the globe, RubyPlay has consistently raised the bar in terms of what’s possible from an online video slot by introducing a number of ground-breaking game mechanics such as the ever-popular Immortal Ways®, Giga Match® and Go High®.
With this in mind, the provider is certain to be a hugely popular addition to Elantil’s Marketplace and will now be available to all operators via a simple one-click integration, with Elantil giving operators the freedom to contact RubyPlay directly and form the terms of their own agreements.
As this effectively cuts out the middleman and ensures that no extra costs are ever charged on Elantil’s side, operators are given complete control over the length and conditions of their contract and need only enter their login details in the marketplace to enjoy a speedy, hassle-free set-up.
The new partnership will therefore enable Elanti’s operators to quickly integrate and roll out over 100 thrilling casino titles on their platforms, with this further increasing the choice available via Elantil’s Marketplace while also ensuring that RubyPlay’s content reaches more players worldwide.
John Debono, Chief Technical Officer at Elantil, said: “Since launching Elantil’s Marketplace, we’ve steadily set about building a first-class collection of casino content that’s easily accessible to operators via a simple one-click integration – and the addition of RubyPlay games will certainly strengthen our offering further. Known for their engaging titles and innovative bonus mechanics, we’re sure RubyPlay will prove to be a popular software partner for Elantil’s operators going forward.”
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Much like Elantil, RubyPlay is a company that’s always strived to disrupt the industry through its creative ideas and cutting-edge innovation, so we couldn’t think of a better partner to be teaming up with. Being integrated into Elantil’s Marketplace will ensure that our content is put in front of an even wider audience and we’re really looking forward to supporting their operators.”
The post Elantil strengthens marketplace portfolio with RubyPlay partnership appeared first on European Gaming Industry News.
.png)
ICONIC21, the in-demand iGaming content provider, is letting players experience the pulsing energy of an unforgettable Vegas night in its latest slot release, Neon Paradise Hold & Win.
A new kind of glow is lighting up the game board in this bold and bright slot that brings a modern twist to a proven and always popular game mechanic.
Players get to experience the thrills of the classic 3×5 reel setup, aiming to collect six or more Diamond symbols to unlock the Bonus Game.
This is a fast-moving round where Sticky symbols and Re-spins take centre stage. Every new symbol resets the counter, building tension as players edge closer to the full grid.
When that happens, the Grand Jackpot is triggered and the game’s most dazzling rewards unlocked. Those that want to head straight to the action can via the option to Buy the Bonus. There are ten paylines active in the base game, with a max win potential of 4,250x up for grabs.
As with all of the provider’s slots, Neon Paradise Hold & Win is offered in real-money and social/sweepstakes formats to meet the demand it’s already experiencing from both types of operators for its existing suite of games.
Edvardas Sadovskis, CPO at ICONIC21, said: “Neon Paradise Hold & Win captures the essence of a legendary night in Las Vegas and combines it with the thrills and anticipation of the Hold & Win format.
“This being an ICONIC21 slot, we have elevated the gameplay with some dazzling bonus features, including the Bonus Game, which comes with Sticky symbols and Respins.
“Throw in the Grand Jackpot and option to Buy the Bonus and you have a truly compelling online slot experience that will leave players basking in the neon glow of potentially big wins.”
The post Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21 appeared first on European Gaming Industry News.
-
AGLC5 days agoAGLC Announces New Board Chair
-
Australia4 days ago
BetMakers Partners with The Bookie Group
-
Compliance Updates4 days ago
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires
-
Africa5 days ago
SOFTSWISS Launches First South African Project with Mzansibet
-
Asia5 days ago
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025
-
Adam Packer5 days ago
PrizePicks Secures Gaming Licenses in Puerto Rico and Maine
-
Africa5 days ago
Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards
-
Uncategorized5 days ago
INSPIRED ENTERTAINMENT INTRODUCES THREE NEW iGAMING SLOT RELEASES THIS JULY: CHILI POPPERS™, BICHOS MAGICOS™ & BIGGER PIGGY BANK™
