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AdLiven’s new Insights tool aims to help advertisers make better ads, measuring the quality of creative and not just clicks

AdLiven, a full-service mobile user acquisition, and creative production company, is launching AdLiven Insights – a new way to understand the performance of interactive ad formats in a post-IDFA world. AdLiven Insights provides granular data about how and when a user engages with playable ads, helping advertisers, brands, and marketers to better understand user behavior. This will inform them of how an
ad is performing and give crucial insights into making better, more creative, and more effective ads with learnings that can also be applied to video campaigns and app store optimization.
The tool is now available to all partners on supported ad networks (Vungle, AppLovin, IronSource, Unity, Liftoff, AdColony, and Chartboost). It has been running a beta of its Insights since July, analyzing the engagement of 50 different playable ads seen by over 30 million mobile gamers. Engagement is the percentage of people that decide to interact with the ad after it has been shown to them. AdLiven has an average engagement rate of 28%. Insights will reveal which playables perform poorly compared to average engagement and thus identify which factors need to be adjusted to improve engagement.
Founded in 2018, AdLiven provides high-quality ad creative services and collaboration between app marketers and visionary designers. AdLiven’s vision is to become a hub of ingenuity and innovation where app marketers can fulfill their creative needs without compromise.
Unlike many existing ad tracking and analytics tools, AdLiven Insights is not limited to a predefined bucket of possible reporting events. Since each of their playable ads is custom-built with code, AdLiven can tailor its solution to each playable, looking at ad engagement from the users’ experience to learn what elements are driving performance and how to better target audiences in different segments, including network, device, and region. AdLiven Insights can also compare ad variants by testing a copy of the original playable but with modifications such as gameplay and difficulty duration, which facilitates A/B testing and optimization of playable ads.
The release of AdLiven Insights is an extension of AdLiven’s full-service creative offering whereby users can iterate, test, launch, and measure ads within one platform. Supported by AdLiven Playable Platform (APP dashboard), partners will get direct feedback from their target audience on the art style, gameplay mechanics, character affinity, and overall engagement. Pairing AdLiven Insights with the creative capabilities of AdLiven’s Playable Platform allows users to make quick design tweaks to optimize creative performance across different audiences without creating (or needing to purchase) a whole new project, resulting in significant cost and time savings.
“IDFA has had a huge impact on how mobile advertising is measured, so any new way to understand if your ad is working as intended is significant. AdLiven benefits from building all of our playables from scratch, so we’re not tied to pre-defined tracking metrics, giving our partners granular insight they lost through IDFA changes,” said Kai Yu, Co-Founder of AdLiven. “We work closely with our partners to understand their marketing goals and build customizability into the ads so that we can test many different scenarios and ensure a greater understanding of user behavior and preferences, allowing them to make educated decisions around the creative direction or even product development decisions.”
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INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE

Inspired Entertainment, Inc. (NASDAQ: INSE) (“Inspired” or the “Company”), a leading B2B provider of gaming content, systems, and solutions, announced that Golden Winner Grand Chance™ has become the most successful UK and European iGaming launch in the Company’s history.
Released at the end of May across the UK, Gibraltar, and MGA jurisdictions, Golden Winner Grand Chance has rapidly secured the top spot, leading performance charts and setting new records across all industry key engagement and retention metrics. The game has already attracted over 200,000 unique players and boasts a 25% day-one retention rate, with 40% of players returning weekly, demonstrating its broad appeal across diverse demographics.
The game’s success cements Golden Winner Grand Chance as Inspired’s most successful UK release to date, surpassing previous benchmarks and further elevating the Golden Winner franchise, which now includes three of Inspired’s most-played UK titles. These include: Golden Winner™, Piggy Winner™, and the now record-breaking Golden Winner Grand Chance™.
Designed to deliver high-impact entertainment, Golden Winner Grand Chance builds on the original Golden Winner hit with an exciting combination of proven features and innovative twists. Mechanics such as Fortune Spins, Bonus Buy, and the standout Grand Chance Cherry, which offers the potential for significant prize pot wins, have driven both engagement and retention. The inclusion of two RTP rates ensures broad market suitability, while a suite of fun gameplay features keeps players returning for more.
The exceptional performance of Golden Winner Grand Chance highlights Inspired’s ability to develop compelling, feature-rich content that resonates with players and delivers consistent value to operators. With prominent in-lobby visibility and free spins activation strategies driving player acquisition, operators have quickly leveraged the game’s momentum.
Claire Osborne, Vice President of Interactive at Inspired, said: “Golden Winner Grand Chance has been a phenomenal success and a defining moment for our iGaming roadmap. It’s a perfect example of how our deep understanding of player preferences, combined with innovative game design, can lead to record-breaking performance. We’re thrilled with the results and excited to keep that momentum going well into summer with more blockbuster titles to come.”
The post INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE appeared first on European Gaming Industry News.
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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on European Gaming Industry News.
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SimplePlay has launched a new Table Game: Mini Blackjack!

Blackjack is without a doubt one of the most played games in a casino. In Blackjack, players can take different actions to raise their chance of winning – only if they are correctly used.
SimplePlay’s Mini Blackjack is the first game that has introduced the Hint system into Blackjack. It is an indication suggesting Players what to do next based on their current hands and the Dealer’s up card. Players can take the Hint into consideration and better plan their next move. With a powerful ally helping the players, Mini Blackjack is a highly attractive game!
Try out “Mini Blackjack” now!
The post SimplePlay has launched a new Table Game: Mini Blackjack! appeared first on European Gaming Industry News.
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