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ACMA: Seven and Nine Breach Gambling Advertising Rules
The Australian Communications and Media Authority (ACMA) has found that the Seven Network and Nine Network have each contravened rules around gambling advertising by showing betting promotions during sporting events.
An ACMA investigation found that throughout July and August 2021, Seven aired 49 betting promotions during its Olympic coverage on its Sydney, Melbourne, Brisbane, Perth and Adelaide broadcasts. Seven was also found to have made gambling advertisements available on its live stream of the Olympics.
A separate investigation found that Nine broadcast a gambling advertisement at 8:21 pm during the half-time break of the NRL grand final on 3 October 2021.
Broadcasters are restricted from showing gambling advertising during their coverage of live sporting events shown between 5 am and 8:30 pm. After 8:30 pm gambling ads can be shown but are restricted to defined breaks. For long-form events, such as the Olympics, broadcasters must not show gambling advertising from 5 minutes before the start of the first event of the day until 8:30 pm, and not more than once every two hours after that time. These rules also apply to live streams.
ACMA Chair Nerida O’Loughlin said Australians are increasingly concerned about the potentially harmful nature of gambling advertising.
“These rules exist to address community concerns about excessive exposure to betting promotions. Both Seven and Nine are well aware that they have to keep these ads to certain times,” Ms O’Loughlin said.
“Many families enjoy watching sport as a shared activity and parents worry that children exposed to these ads may normalise betting as a part of sport.
“It is disappointing that both networks have failed to meet their responsibilities on such high-profile sporting events.”
Seven and Nine have each entered into court-enforceable undertakings with the ACMA, requiring them to implement systems to avoid breaking the rules again and refresh training for staff responsible for the scheduling and broadcast of gambling advertisements during sports programming. They each must also track the complaints and responses about gambling advertisements.
Additionally, Seven has been issued with a formal warning for its live stream breaches.
Both networks must report back to the ACMA on the training and the effectiveness of their new systems and practices, providing details of how they have resolved any issues that arose during that time.
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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