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ACMA: Seven and Nine Breach Gambling Advertising Rules

The Australian Communications and Media Authority (ACMA) has found that the Seven Network and Nine Network have each contravened rules around gambling advertising by showing betting promotions during sporting events.
An ACMA investigation found that throughout July and August 2021, Seven aired 49 betting promotions during its Olympic coverage on its Sydney, Melbourne, Brisbane, Perth and Adelaide broadcasts. Seven was also found to have made gambling advertisements available on its live stream of the Olympics.
A separate investigation found that Nine broadcast a gambling advertisement at 8:21 pm during the half-time break of the NRL grand final on 3 October 2021.
Broadcasters are restricted from showing gambling advertising during their coverage of live sporting events shown between 5 am and 8:30 pm. After 8:30 pm gambling ads can be shown but are restricted to defined breaks. For long-form events, such as the Olympics, broadcasters must not show gambling advertising from 5 minutes before the start of the first event of the day until 8:30 pm, and not more than once every two hours after that time. These rules also apply to live streams.
ACMA Chair Nerida O’Loughlin said Australians are increasingly concerned about the potentially harmful nature of gambling advertising.
“These rules exist to address community concerns about excessive exposure to betting promotions. Both Seven and Nine are well aware that they have to keep these ads to certain times,” Ms O’Loughlin said.
“Many families enjoy watching sport as a shared activity and parents worry that children exposed to these ads may normalise betting as a part of sport.
“It is disappointing that both networks have failed to meet their responsibilities on such high-profile sporting events.”
Seven and Nine have each entered into court-enforceable undertakings with the ACMA, requiring them to implement systems to avoid breaking the rules again and refresh training for staff responsible for the scheduling and broadcast of gambling advertisements during sports programming. They each must also track the complaints and responses about gambling advertisements.
Additionally, Seven has been issued with a formal warning for its live stream breaches.
Both networks must report back to the ACMA on the training and the effectiveness of their new systems and practices, providing details of how they have resolved any issues that arose during that time.
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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