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Esports Proposed As Official Medal Sport At AIMAG 2025
Esports has been included into the proposed list of official medal sports to be contested at the Asian Indoor and Martial Arts Games 2025. Announced at the recently concluded 41st Olympic Council of Asia (OCA) General Assembly last week, this proposal is a step towards seeing esports elevate its status from demonstration games to a full-fledged medal event.
Set to take place in Riyadh, AIMAG 2025 will be the 7th Asian Indoor and Martial Arts Games, and marks the first time Saudi Arabia. The next AIMAG will take place next year in Chonburi, Thailand.
If successful, having esports feature as an official medal event at AIMAG would have brought the progress full circle, following its debut in a multi-sporting event’s program at the AIMAG 2017 in Ashgabat, Turkmenistan as a demonstration sport. From thereon, esports has appeared at the 2018 Asian Games as demonstration sport followed by full-medal events at the 2019 and 2021 SEA Games. Esports was also planned as a full-medal sport at the 2022 Asian Games that is currently postponed.
Mr Animesh Agarwal, Founder & CEO, 8bit Creatives, India’s leading esports consulting and talent agency & an ex-esports athlete:
With esports gaining the momentum that it has, it has made its way into various national and international platforms including the Asian Games. The most recent consideration of adding esports to AIMAG 2025, comes as a very welcome move. At a time when the gaming industry in India is getting redefined and diversifying into many new games while recovering from recent setbacks, this comes as a validation of the prominence of esports in this world. Clearly, the growth track that Gaming and Esports have been on, is going to continue.
Such developments instil a lot more confidence in the whole sporting ecosystem built around esports and is an inspiration for budding esports players to hone themselves. Our esports teams, 8bit & sOul are all motivated to work hard and represent India in these national and international tournaments and bring laurels for the country. At 8Bit Creatives, we are committed to nurturing and supporting more and more esports players in our country to put India on the global map.
Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF):
What better news than this, from the first addition of esports as a demonstration event at AIMAG 2017 to being included as a proper medal event at AIMAG 2021 (postponed due to the pandemic) and now possible inclusion at AIMAG 25 brings us immense joy & excitement. It is safe to say that Esports is not far away from being considered a mainstream sport now courtesy of the remarkable efforts undertaken by the AESF and the OCA. The event AIMAG 2025 is set to take place in Riyadh and the Saudi Arabia government recognised esports as a sport there which is very encouraging.
ESFI is proud to be a full member of the AESF and to have participated in all major sporting events conducted by the OCA. With these constant landmarks scaled by Esports on the international stage under the committee that has already recognised it as an official sport, it is now time for the Indian government to do the same as well so that we will have the proper infrastructure, training facilities and coaching given to our young esports athletes.
Rohit Jagasia, Founder & CEO, Revenant Esports:
It’s great to see Esports continue its transition into major international multi-sports events after the Commonwealth Games and Asian Games. The AIMAG is a prestigious game organized by the OCA and having Esports as a full-fledged medal event in it will only increase its significance among the Indian population.
A lot of international organisations have already given official recognition to Esports and if our government was to follow suit, it would provide immense motivation to the hardworking gamers and esports athletes of the country who are already exceeding expectations in different rosters. We would definitely be excited to see India compete in Riyadh at AIMAG 2025 and win medals.
Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:
It’s an absolute big win for the community. Being honoured as an official medal sport gives so much more credibility to esports, not only as a sport but as a viable career option. We need more of such instances to attract higher interest from the government, investors, and most importantly, fans. Not too long until we see Esports being placed in the same league as cricket, football, basketball, etc. and having similar fan power, scale and craze.
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024
Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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