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Esports Proposed As Official Medal Sport At AIMAG 2025

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Esports has been included into the proposed list of official medal sports to be contested at the Asian Indoor and Martial Arts Games 2025. Announced at the recently concluded 41st Olympic Council of Asia (OCA) General Assembly last week, this proposal is a step towards seeing esports elevate its status from demonstration games to a full-fledged medal event.

Set to take place in Riyadh, AIMAG 2025 will be the 7th Asian Indoor and Martial Arts Games, and marks the first time Saudi Arabia. The next AIMAG will take place next year in Chonburi, Thailand.

If successful, having esports feature as an official medal event at AIMAG would have brought the progress full circle, following its debut in a multi-sporting event’s program at the AIMAG 2017 in Ashgabat, Turkmenistan as a demonstration sport. From thereon, esports has appeared at the 2018 Asian Games as demonstration sport followed by full-medal events at the 2019 and 2021 SEA Games. Esports was also planned as a full-medal sport at the 2022 Asian Games that is currently postponed.

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Mr Animesh Agarwal, Founder & CEO, 8bit Creatives, India’s leading esports consulting and talent agency & an ex-esports athlete:

With esports gaining the momentum that it has, it has made its way into various national and international platforms including the Asian Games. The most recent consideration of adding esports to AIMAG 2025, comes as a very welcome move. At a time when the gaming industry in India is getting redefined and diversifying into many new games while recovering from recent setbacks, this comes as a validation of the prominence of esports in this world. Clearly, the growth track that Gaming and Esports have been on, is going to continue.

Such developments instil a lot more confidence in the whole sporting ecosystem built around esports and is an inspiration for budding esports players to hone themselves. Our esports teams, 8bit & sOul are all motivated to work hard and represent India in these national and international tournaments and bring laurels for the country. At 8Bit Creatives, we are committed to nurturing and supporting more and more esports players in our country to put India on the global map.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF):

What better news than this, from the first addition of esports as a demonstration event at AIMAG 2017 to being included as a proper medal event at AIMAG 2021 (postponed due to the pandemic) and now possible inclusion at AIMAG 25 brings us immense joy & excitement. It is safe to say that Esports is not far away from being considered a mainstream sport now courtesy of the remarkable efforts undertaken by the AESF and the OCA. The event AIMAG 2025 is set to take place in Riyadh and the Saudi Arabia government recognised esports as a sport there which is very encouraging.

ESFI is proud to be a full member of the AESF and to have participated in all major sporting events conducted by the OCA. With these constant landmarks scaled by Esports on the international stage under the committee that has already recognised it as an official sport, it is now time for the Indian government to do the same as well so that we will have the proper infrastructure, training facilities and coaching given to our young esports athletes.

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Rohit Jagasia, Founder & CEO, Revenant Esports:

It’s great to see Esports continue its transition into major international multi-sports events after the Commonwealth Games and Asian Games. The AIMAG is a prestigious game organized by the OCA and having Esports as a full-fledged medal event in it will only increase its significance among the Indian population.

A lot of international organisations have already given official recognition to Esports and if our government was to follow suit, it would provide immense motivation to the hardworking gamers and esports athletes of the country who are already exceeding expectations in different rosters. We would definitely be excited to see India compete in Riyadh at AIMAG 2025 and win medals.

Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

It’s an absolute big win for the community. Being honoured as an official medal sport gives so much more credibility to esports, not only as a sport but as a viable career option. We need more of such instances to attract higher interest from the government, investors, and most importantly, fans. Not too long until we see Esports being placed in the same league as cricket, football, basketball, etc. and having similar fan power, scale and craze.

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BLAST and GamingMalta announce multi-year partnership including a state-of-the-art studio and hub of esports activity on the island

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Competitive entertainment company BLAST and GamingMalta, an independent non-profit foundation set up by the Government of Malta, are proud to announce a transformative three-year partnership. The partnership will see Malta become a premier destination for world-class esports events and innovation, with BLAST debuting in Malta with the BLAST Premier Bounty S2 in August 2025.

The partnership will initially host nine major international esports tournaments in Malta, featuring some of the most prestigious competitions from BLAST’s global calendar, including the BLAST Premier and BLAST Slam circuits. In addition to these headline events, BLAST will establish a permanent esports broadcasting facility equipped with cutting edge technology that will span over 1,000m2 hosting Tier 1 esports tournaments and an office presence on the island, creating a dedicated team and infrastructure to support content production, operations, and long-term engagement in the region.

As part of the collaboration, GamingMalta will also benefit from global visibility across all BLAST Premier and BLAST Slam broadcasts, with millions of fans tuning in around the world. Beyond tournaments and exposure, the partnership also underscores a shared commitment to community development and education.

BLAST will support GamingMalta’s mission by investing in local esports initiatives, forging connections with universities and grassroots organisations, and helping create meaningful career opportunities for Maltese players, content creators, and aspiring professionals within the gaming industry.

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Together, BLAST and GamingMalta will position Malta as a global esports destination, leveraging high-profile events to attract international teams, fans, and media coverage. The initiative is also expected to generate significant economic benefits through increased tourism, hospitality demand, and international business.

Silvio Schembri, Minister for the Economy, Enterprise & Strategic Projects for Malta, added: “This partnership with BLAST – a premier global esports entertainment company – aligns perfectly with the Government of Malta’s Vision 2050, which places digital innovation, youth engagement, and the creative economy at the heart of our national strategy. It reflects our ongoing commitment to positioning Malta as a hub for future-facing industries, while also creating real opportunities for our young people through education, careers, and international exposure. By investing in strategic collaborations like this, we continue to build an economy that is innovative, resilient, and globally relevant.”

Robbie Douek, CEO of BLAST, said: “Our partnership with GamingMalta makes a major milestone for BLAST having secured a multi year partnership to elevate esports and gaming in Malta. We are excited to bring live output, a new studio and competitive entertainment to the island.”

Ivan Filletti CEO of GamingMalta remarked “At GamingMalta, we are committed to nurturing every level of the gaming ecosystem – from grassroots to global. This multi-year partnership with BLAST is a bold step forward in our relentless journey to continue establishing Malta as a world-class esports hub. We will continue to champion our ‘Home of Gaming Excellence’ vision by delivering top-tier events and creating new opportunities for the next generation of esports talent.”

The BLAST Premier Bounty S2 features 32 teams from across the Counter-Strike scene battling for a spot at our LAN finals and a slice of the $500,000 USD prize pool. The innovative Bounty format allows teams to select their opponents and utilize wager mechanics to raise the stakes and chase riches.

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Clarion Gaming wins accolades at prestigious events industry awards

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Clarion Gaming celebrated ‘double gold’ at the AEO Excellence Awards widely recognised as the Oscars for the events industry.

Held at London’s Grosvenor House Hotel which has hosted royalty, dignitaries and business leaders for nearly a century, the Awards saw World Gaming Week, comprising ICE and iGB Affiliate Barcelona judged Best International Show (Europe) with Clarion Gaming receiving the accolade of ‘Organiser Team of the Year’ a category which was judged across every industry sector and jurisdiction.

Reflecting on the illustrious Awards which showcase the very best that the events industry has to offer, Clarion Gaming Managing Director, Stuart Hunter said: “It’s a fantastic achievement to win Gold across two incredibly competitive categories and to be recognised by the judging panel which was drawn from across the events industry ecosystem.

“I can’t think of another team anywhere in the event’s space that’s risen to the huge challenge of moving three market leading and established shows to two different countries over the course of 18-months.

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“Taking ICE and iGB Affiliate to Barcelona has opened-up so many opportunities for the entire industry supply chain and we have the same aspirations for iGB L!VE which opens in London in July following its relocation from Amsterdam.”

He added: “The philosophy which is embedded in the Clarion Gaming DNA is to always work alongside our customers, understand their business needs and use the power of our brands to help meet their objectives irrespective of their size.

“By embracing this approach, our commitment to being industry partners empowers us to make bold decisions and achieve even greater outcomes for our customers.”

The post Clarion Gaming wins accolades at prestigious events industry awards appeared first on European Gaming Industry News.

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Allaster Gair confirmed as Bacta’s Director of Communications

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UK trade association Bacta has announced the appointment of Allaster Gair to the position of Director of Communications, effective 7th July.

Gair, who replaces Executive Director George McGregor who announced in March that he would be stepping down from Bacta joins from global advisory consultancy the DGA Group where he spent 5-years most recently as Senior Associate.

Looking ahead to driving the trade association’s communications programme he stated: “I’m absolutely thrilled to be joining Bacta at such a pivotal time for the industry. It represents a sector with deep roots in local economies, and I’m looking forward to proactively championing its value and telling its story.”

He noted: “The key challenge is changing outdated perceptions and I’ll be working hard to ensure stakeholders understand the modern, responsible nature of the industry and how it strongly contributes both economically and socially.

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“The sector needs to clearly and consistently influence opinion, build trust, and inform policy in what is a complex landscape. I see huge potential to go on the front foot and tell the sector’s positive stories. In particular I’m keen to highlight its beneficial impact, commitment to safer gambling, and its importance to the wider economy.”

Bacta’s outgoing President John Bollom said: “I am delighted to welcome Allaster who was without doubt the stand-out candidate.

“The comms challenges that we face are significant not least combatting the media onslaught that’s being directed at the Adult Gaming Sector and enhancing the ways in which Bacta engages with its members.

“I would like to place on the record my thanks to George McGregor who ends a 21-year association with Bacta.

“His knowledge and experience have been a great asset and he has been a source of wise counsel during what has been an extremely challenging period for the industry.“

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