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Aspire Global partners with TrueLayer to deliver player payment innovation
TrueLayer, Europe’s leading open banking platform, announced its collaboration with Aspire Global, a B2B provider of iGaming solutions. Aspire Global has now implemented TrueLayer Payments, initially focused on its 50 UK brands. The partnership will also extend to cover Aspire Global’s key European markets over time.
For more than 15 years, Aspire Global has been delivering comprehensive and robust solutions for iGaming operators. With a reputation for embracing innovation and technological excellence, and recognising the opportunity to further enhance the players experience, it wanted to evolve its offering to include instant payments powered by open banking. Beyond secure, instant deposits, Aspire was also determined to offer its customers faster withdrawals.
TrueLayer is addressing these points delivering a more cost-effective, frictionless and secure Payments platform for Aspire, built on open banking and the fastest available bank payment rails. With payments powered by TrueLayer players can top up their accounts in seconds, removing the need to manually enter card details or share their bank credentials.
Verified account details are associated with each player, enabling Aspire to provide instant withdrawals back into the same account used for the deposit with a simple API call. As a result, Aspire Global will spend less time managing failed payment queries that can lead to player churn.
Unlike other providers, TrueLayer’s integration is white labelled using the operator brand and the player’s chosen bank, rather than a third party brand, increasing player trust in the method as the operator owns the end-to-end payment process.
“Open banking is creating an opportunity for the industry to embrace innovation and we have recognised the role it can play in increasing brand trust and player retention. The partnership with TrueLayer is another step in Aspire Global’s strategy to deliver the best payment experiences to our players” commented Gil Tal, Head of Ecommerce & Payments at Aspire Global.
Roberto Villani, Head of iGaming at TrueLayer, added: “iGaming operators are looking to reduce friction and high fees, as well as failure rates and chargebacks. TrueLayer offers a more efficient and cost-effective option through account to account payments delivered by open banking. We have gone further to offer operators instant account funding and instant payouts for players. We’re delighted to be working with the Aspire Global team to create a better player experience for its customers.”
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024
Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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