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Rightlander Launches Smart Workbench

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Rightlander, the leading expert in advertising and affiliate compliance, has launched Smart Workbench, an AI-lead product designed to significantly reduce the marketing compliance workload.

The new technology ties content and sentiment to brand placement, increasing contextual relevance, reducing the need for analysis by around 80% while also introducing a faster work flow. The combined effect makes the task of affiliate compliance up to 90% less time intensive than any other comparable tool on the market.

Rightlander scans millions of pages every month across global jurisdictions identifying sources of traffic and then monitoring them for potential compliance issues. The introduction of the Smart Workbench allows it to learn from every action taken by the operator which in turn, decreases the time taken to solve compliance issues.

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The software can detect logos, links, brand references, bonuses and inducements and misleading or deceptive marketing messages and draw conclusions if something is relevant to a client’s brand, filtering out the unnecessary data. Furthermore, the Smart Workbench can prioritise compliance issues based on the importance of an item, where it occurs on an affiliate site, and how it is presented contextually.

The new reporting system also provides context for each item which allows the operator to make a decision without having to leave the Smart Workbench.

Ian Sims, founder of Rightlander.com, said: “This is a game-changer for our clients. Rightlander’s unique ability to scan millions of pages is a key reason for our success but working at scale means we uncover many more potential issues than our competitors which of course, need to be dealt with.”

“Our focus in 2022 has been to find a solution to dramatically reduce the data that compliance teams have to deal without resorting to lower scan volumes and I’m blown away by what our dev team have come up with here.

“Rightlander’s Smart Workbench not only weeds out around 80% of the false positives, it also learns from each action taken so that the time it takes to resolve compliance issues reduces very quickly over a short time.”

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Another major benefit of the Smart Workbench is its ability to help smaller compliance teams by translating issues in foreign languages into the chosen language of the compliance officer.

Ian Sims said: “Languages can be a major headache for teams. This enhancement to the system addresses the headache and helps to reduce the compliance budget overhead at the same time.”

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Swintt increase German market profile with new NOVOLINE deal

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Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.

One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.

A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.

As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.

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Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.

David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.

“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”

Florian Hermann, Managing Director at NOVOLINE.DEsaid: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.

“We’re confident that our customers will love the SwinttPremium titles added to our offering .”

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EveryMatrix signals LatAm expansion plans with CIBELAE membership

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EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.

The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.

Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.

It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.

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EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.

“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”

Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”

The post EveryMatrix signals LatAm expansion plans with CIBELAE membership appeared first on European Gaming Industry News.

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AD STANDARDS COUNCIL HONORS PAGCOR CHIEF

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The Ad Standards Council (ASC) today recognized Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his leadership in promoting responsible advertising in the gaming industry during the council’s Patas na Patalastas Summit in Makati City.

In accepting the Plaque of Appreciation from the ASC, Mr. Tengco said the honor was not only for him but also for the men and women of PAGCOR who remain committed to fairness, truth, and accountability in discharging their responsibilities.

He also commended the ASC for its role in upholding truth, decency, and accountability in Philippine advertising.

“Industries like ours carry an even greater responsibility to protect public trust,” Mr. Tengco said. “Our partnership with ASC ensures that gambling-related advertisements are not only creative and compelling but also ethical, truthful, and mindful of their impact on society.”

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The ASC and PAGCOR formalized their collaboration last July 16 through a Memorandum of Understanding requiring all gambling-related ads – whether on TV, radio, online, or outdoors – to undergo ASC review and approval before public release.

PAGCOR itself also ordered the removal of all outdoor gambling billboards as part of its stricter regulatory measures last month.

“These steps are proof that when it comes to protecting the public, we will always choose to do what is right,” the PAGCOR chief added.

The ASC summit brought together regulators, advertisers, and industry stakeholders to reinforce collaborative efforts in ensuring truthful, ethical, and accountable advertising practices in the Philippines.

The post AD STANDARDS COUNCIL HONORS PAGCOR CHIEF appeared first on European Gaming Industry News.

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