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Standard FIFA game to hit £100 by 2031, according to new research

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Investment specialists Saxo create FIFA Price Index and find cost of popular video game has increased faster than inflation over past 15 years

The price of video game franchise FIFA has increased quicker than the rate of inflation, according to new research. Looking at the cost of each edition since 2007, the average price of each game has increased on average by 4.31%.Whereas the average Consumer Price Index (CPI) inflation rate in the UK has risen just 2.52% year-on-year.

The data, which was compiled by investment platform Saxo, has also predicted the average price increase of future FIFA games, soon to be renamed EA FC. EA FC 24, due out next year, is expected to rise to at least £73. While the first game expected to be priced at £100 is expected to be EA FC 32, released in 2031.

Data Findings

  • FIFA 23, which was released last month at a retail price of £69.99, would cost just £58 if adjusted for inflation
  • FIFA 14, 15, 16 and 17 are the only versions to be retailed lower than the expected inflated price
  • FIFA 23’s price in line with inflation saw the biggest cost increase (£4.53) based on this year’s average CPI of 8.27%

Background

  • The CPI inflation rate is often the main indicator for how much the price of goods will increase or decrease each year.
  • This year the Bank of England increased the monthly CPI rate to 9.9% in September, a 40-year high, indicating prices will increase rapidly over the next few months.

Anaam Raza, financial expert at Saxo, said: “As inflation rapidly increases in the UK, it’s more important than ever that the general public is aware of how the prices of goods are and can be affected.

“Our research has shown that, though in this case the popular FIFA franchise has been priced above inflation estimates, the cost of everything has continued to increase over the past 15 years – rising the most exponentially in the most recent five years.

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“With inflation hitting close to 10% already this year and being predicted to go higher in 2023, it would be no surprise to see next year’s edition of the game being significantly bumped up in price once again. This may be to factor in an increase in manufacturing, maintenance and staff costs, which may fast forward the potential for the first £100 football game sooner than 2031.”

Average Price Increase vs  Average Price Increase In Line With Inflation

Game Edition

Console

Year of Release

RRP

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Price Increase (%)

Average CPI Inflation Rate

Cost (with inflation)

FIFA 08

PS3

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2007

£39.99

2.39%

FIFA 09

PS3

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2008

£39.99

0.00%

3.52%

£41.40

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FIFA 10

PS3

2009

£44.99

12.50%

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1.96%

£42.21

FIFA 11

PS3

2010

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£49.99

11.11%

2.49%

£43.26

FIFA 12

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PS3

2011

£54.99

10.00%

3.86%

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£44.93

FIFA 13

PS3

2012

£49.99

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-9.09%

2.57%

£46.08

FIFA 14

PS3

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2013

£39.99

-20.00%

2.29%

£47.14

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FIFA 15

PS4

2014

£44.99

12.50%

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1.45%

£47.82

FIFA 16

PS4

2015

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£44.99

0.00%

0.37%

£48.00

FIFA 17

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PS4

2016

£45.99

2.22%

1.01%

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£48.49

FIFA 18

PS4

2017

£49.99

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8.70%

2.56%

£49.73

FIFA 19

PS4

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2018

£49.99

0.00%

2.29%

£50.87

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FIFA 20

PS4

2019

£59.99

20.00%

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1.74%

£51.75

FIFA 21

PS5/PS4

2020

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£59.99

0.00%

0.99%

£52.26

FIFA 22

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PS5

2021

£69.99

16.67%

2.52%

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£53.58

FIFA 23

PS5

2022

£69.99

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0.00%

8.27%

£58.01

Average increase

4.31%

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2.52%

Predicted cost of FIFA ( to be EA FC) based on average price rise

EA FC 24

PS5

2023

£73.01

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EA FC 25

PS5

2024

£76.15

EA FC 26

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PS5

2025

£79.43

EA FC 27

PS5

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2026

£82.85

EA FC 28

PS5

2027

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£86.42

EA FC 29

PS5

2028

£90.14

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EA FC 30

PS5

2029

£94.03

EA FC 31

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PS5

2030

£98.08

EA FC 32

PS5

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2031

£102.30

*All data based on prices of games for PlayStation consoles. Recorded at 3pm 06/10/2022

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Sends company confirmed its participation in the ICE London Conference 2024

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ICE is the global showcase of innovative technologies, home to 600+ international brands providing access to products and services designed to enhance growth potential. Sends financial company confirmed its participation in the conference inviting to the brand’s stand for meetings.

The 6th of February is the opening day of ICE London 2024. The Sends team will spend three days of the conference meeting the current partners and establishing relationships with new ones in London. On its LinkedIn page, the company noticed that it had set up a stand to provide all the information about activity and business propositions, to meet with associates, and to engage with conference participants.

“Sends team is eager to meet the partners and new people at ICE London 2024. This event is iconic among gaming companies and market players. Organizers predict record attendance for the last London edition. We can’t miss this global event’s opportunities” , commented Anastasiia Pervushyna, Director/MLRO in Sends.

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One of the shareholders (owners) of this company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.

Recent international industry events during the past year have already clearly shown the value and significance of in-person events for our industry and we expect that to be very evident in London as well”, Alona Shevtsova added.

Sends provides Internet acquiring, multicurrency personal and business accounts. Opening a SEPA/SWIFT/Faster Payments bank account is available within 48 hours after submitting the necessary documents. Sends is available in the web and app versions.

In 2025, the ICE London conference will relocate to Barcelona, Spain. The historic edition of the world’s largest and most international gaming expo ends in Great Britain. This country has hosted the event since 2013.

ICE London 2024 will be held from the 6th to 8th February at ExCeL London. To schedule a meeting with Sends representatives, please use [email protected] email or the conference application.

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*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.

SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).

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It’s time to speed up AI: Slotegrator presented new exciting solutions at iGB L!ve 2023

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A new era in the iGaming industry has begun: AI-powered solutions are now becoming affordable. Slotegrator presented the new AI-powered capabilities of its turnkey online casino platform at iGB L!ve 2023 in Amsterdam.

Every year, Slotegrator presents its newest innovations at iGB L!ve. This year, the company added several new features to its turnkey online casino platform, basing the additions on the results of internal customer research and global market analysis.

Upcoming trends are a constant source of speculation in the iGaming industry. As an industry trendsetter itself, Slotegrator knows what to bet on; last year, the company predicted rapid AI growth, and these capabilities have already been integrated into the company’s solutions.

 

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The upgrades include:

  • The business intelligence (BI) module has become an Artificial BI module. Now it not only helps operators track the analytical data they need to make strategic decisions, but allows them to compare their project with others that operate in the same market. It’s an effective tool for analyzing competitors’ activities and to improve the entire business strategy.
  • ChatGPT was integrated to offer operators 24/7 business consultation. While the strategy will ultimately be up to the casino operator, ChatGPT’s capacity to offer advice can prove invaluable.
  • Fraud Detection (for collecting Big Data to reduce risk) with AI makes it easy for casino operators to set the parameters of what constitutes potentially fraudulent behavior and then segment players accordingly and take action when necessary.

 

Also, Slotegrator integrated a multiplayer chat function – an effective retention tool that emphasizes the value of live communication and offers opportunities for networking and creating player communities. The solution will see the addition of AI capabilities as well.

“This is just the first set of innovations. We are planning to use AI to boost our platform even further. The industry standards are changing, so the market can’t afford to use old tools now. Our participation in iGB L!ve 2023 demonstrated this completely,” says Dmytro Taran, COO at Slotegrator.

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SANDSOFT GAMES ANNOUNCES SECOND ‘PRESS START’ INTERNSHIP PROGRAM

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Sandsoft Games – the mobile-first game developer, publisher and investor powered by AAA talent, is thrilled to announce the launch of the second season of its pioneering internship program, Press Start. Available to local residents with an interest in getting into the games industry, the full-time internships aim to foster and nurture exceptional talent for the gaming industry in Saudi Arabia.

Following the success of the first Press Start initiative which began in December 2022, aspiring games industry professionals are once again invited to embark on the journey of creating a playable mobile game within a span of six months. Aligned with Vision 2030, the Press Start initiative has been engineered to nurture diverse local talent and provide a boost to the regional games industry. The Press Start cohort will receive support from Sandsoft’s leading industry experts in various areas, allowing them to specialize in one of three disciplines: design, art, or coding.

Successful applicants will work from Sandsoft’s flagship Riyadh Studio, with access to cutting-edge equipment and resources. Press Start is overseen by a team of esteemed games industry veterans who have contributed to renowned gaming franchises like Candy Crush Saga, FIFA, World of Tanks, Need For Speed and more, including Sandsoft’s Head of Studio in Riyadh, Yahsir Qureshi.

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Yahsir Qureshi commented:

“Riyadh is a city full of exceptional, diverse talent and love of gaming. It’s our job to identify this talent and help nurture future leaders who will shape the legacy of the KSA and global games industries. The tremendous success of our original Press Start program has been immensely rewarding for both the participants and Sandsoft Games as a whole, with a number of interns expected to join us as full time team members. Initiatives such as Press Start play a significant role in boosting employment prospects in the region and we can’t wait to welcome a new cohort to our Riyadh studio.”

Basem Alasmar, Game Designer at Sandsoft Games and member of the inaugural Press Start program, continued:

“When I first saw the program on LinkedIn, I was immediately drawn to the idea and the challenge it presented. Working in a gaming company has always been a dream of mine, so I was naturally intrigued. What captivated me even more were the experienced individuals at Sandsoft Games and the impressive game titles they had worked on. Their expertise and track record truly impressed me. This program continues to inspire me to strive for greatness, pushing me to create amazing things, learn extensively, and enhance my skills in my chosen field.”

Press Start is open to Saudi Individuals of any age and educational background who have a demonstrable interest in game development and are available to work in Riyadh. Applications are open until July 7, 2023, at 23:59 AST.

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