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Rightlander Launches Smart Workbench
Rightlander, the leading expert in advertising and affiliate compliance, has launched Smart Workbench, an AI-lead product designed to significantly reduce the marketing compliance workload.
The new technology ties content and sentiment to brand placement, increasing contextual relevance, reducing the need for analysis by around 80% while also introducing a faster work flow. The combined effect makes the task of affiliate compliance up to 90% less time intensive than any other comparable tool on the market.
Rightlander scans millions of pages every month across global jurisdictions identifying sources of traffic and then monitoring them for potential compliance issues. The introduction of the Smart Workbench allows it to learn from every action taken by the operator which in turn, decreases the time taken to solve compliance issues.
The software can detect logos, links, brand references, bonuses and inducements and misleading or deceptive marketing messages and draw conclusions if something is relevant to a client’s brand, filtering out the unnecessary data. Furthermore, the Smart Workbench can prioritise compliance issues based on the importance of an item, where it occurs on an affiliate site, and how it is presented contextually.
The new reporting system also provides context for each item which allows the operator to make a decision without having to leave the Smart Workbench.
Ian Sims, founder of Rightlander.com, said: “This is a game-changer for our clients. Rightlander’s unique ability to scan millions of pages is a key reason for our success but working at scale means we uncover many more potential issues than our competitors which of course, need to be dealt with.”
“Our focus in 2022 has been to find a solution to dramatically reduce the data that compliance teams have to deal without resorting to lower scan volumes and I’m blown away by what our dev team have come up with here.
“Rightlander’s Smart Workbench not only weeds out around 80% of the false positives, it also learns from each action taken so that the time it takes to resolve compliance issues reduces very quickly over a short time.”
Another major benefit of the Smart Workbench is its ability to help smaller compliance teams by translating issues in foreign languages into the chosen language of the compliance officer.
Ian Sims said: “Languages can be a major headache for teams. This enhancement to the system addresses the headache and helps to reduce the compliance budget overhead at the same time.”
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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