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Havas Wins Big with Lotto.com Creative Agency of Record Appointment
New “Welcome to WINever” campaign from Havas is the first-ever brand campaign for Lotto.com
NEW YORK and JERSEY CITY, N.J., Sept. 14, 2022 (GLOBE NEWSWIRE) — Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has appointed Havas as its first creative agency of record following a competitive pitch process. Havas will be responsible for elevating Lotto.com’s awareness across the country and launching the platform’s first-ever brand campaign.
“We’ve seen how fast Lotto.com has grown across the United States – from starting as a licensed lottery courier in New Jersey to the recent announcement of its expansion of operations to New York, Texas, and Colorado – Lotto.com is rapidly reaching new customers across the country,” said Tim Maleeny, Havas New York President and Chief Strategy Officer for Havas North America. “We’re thrilled to be their agency of record and showcase their brand as they transform the industry.”
With Lotto.com, players in select states can order lottery tickets and check results at any time, day or night. With this in mind, Havas created the brand platform “Welcome to WINever” to creatively showcase how any moment has the potential to be life changing with just a few taps on a phone, tablet, laptop, or desktop computer.
“We all know the feeling of having a ticket for that week’s big game and letting yourself get lost in all the things you would do and buy if you won,” said Thomas Metzger, CEO of Lotto.com Inc. “With the continued growth of online and mobile transactions throughout the country, the Lotto.com framework helps reach new lottery players where they are to generate incremental funds for state lotteries and the beneficiaries they support. We’re proud to partner with Havas at such an exciting and pivotal time for Lotto.com.”
Inspired by the mundane moments when most people would love to be doing something far more interesting, “Welcome to WINever” flips the script with Lotto.com as the spark that turns the prosaic into potential for millions – making what feels surreal very real for the winners. Crazy cats, dancing dead, and a flabbergasted flamingo headline a Lotto.com world that makes any moment instantly unforgettable.
The fun extends into out-of-home and digital with location-specific, headline-driven executions that remind office workers they can “win between taking this offline and circling back”, or subway riders to “win between your ex’s place and your next’s place”.
“Lotto.com is revolutionizing the industry and we are excited to be a part of it,” said Dan Lucey, Chief Creative Officer of Havas New York. “We are taking a traditional, decades-old practice and displaying it in a fresh, modern way. There is no platform on the market like Lotto.com and our creative campaign shows that.”
The agency will roll out a fully-integrated creative campaign across TV, social media, digital, and out-of-home throughout the month of September. Click here to watch.
About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow. Havas Group integrated into Vivendi in December 2017. Further information about Havas Group is available on the company’s website: havasgroup.com.
ABOUT LOTTO.COM INC.
Headquartered in New Jersey, Lotto.com Inc. is the first digital platform for ordering lottery tickets on any device, requiring no app download or deposit. Offering a secure, convenient and contactless way to order official state lottery tickets, the platform enables players to manually select lucky numbers or use the Quick Pick lucky number generator. As a courier facilitating user participation in U.S. state lotteries, Lotto.com also helps drive lottery proceeds which support education, parks, emergency responders, veterans’ health, and other important services. Lotto.com is currently available in New Jersey, New York, Colorado and Texas, with plans to expand to other states in the U.S. in the near future.
MEDIA CONTACT
Lotto.com
[email protected]
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Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.
Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.
Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.
Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.
By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.
“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”
The post Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer appeared first on European Gaming Industry News.
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Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets
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Boutique games studio Playbook Fusion has partnered with BetComply to bring an entirely new genre of betting to regulated markets for the very first time.
The partnership has already seen Playbook Football
, a real money virtual football management betting game, go live in the UK with brands including Ladbrokes and LiveScore Bet under a UKGC licence and eCogra certification.
The product has also recently launched in Brazil with Superbet, the Netherlands with Bingoal and Nigeria with LiveScore Bet.
The unique nature of the product meant that Playbook Fusion turned to BetComply for a deeper level of compliance understanding than is usually required by a standard slots studio or sportsbook platform.
BetComply will continue to support Playbook Fusion in the rollout of Playbook Football and future products to other regulated jurisdictions.
Steve Rogers, founder and CEO of Playbook Fusion, said: “Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process. They combine deep regulatory insight with a practical mindset, which has been especially valuable as we continue to roll out our products into new markets. It’s been great having them as a steady partner along the way.”
Mike de Graaff, Chief Compliance Officer at BetComply, said: “We’re firm believers that good regulation doesn’t need to stunt product innovation. By engaging early and taking compliance seriously, Playbook Fusion has shown how completely new products can move quickly and successfully through regulatory processes. We’re proud to support their expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”
The post Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets appeared first on European Gaming Industry News.
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“We are thrilled to engage with the global iGaming community in the vibrant setting of Barcelona,” said Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay. “ICE provides the ideal stage to demonstrate how our proven platform serves as the foundation for our partners’ success.”
Nahhas continued: “We go beyond providing technology; we build lasting partnerships. At Stand 2D12, we will showcase how our customisable solutions are specifically tailored to help operators captivate players and efficiently expand their market share.”
Attendees will experience ProgressPlay’s platform firsthand at the stand. The company’s team of experts will be on hand to discuss unique market challenges and demonstrate practical, scalable solutions designed to drive revenue and ensure long-term viability.
“Our participation in ICE 2026 is a powerful statement of our commitment to the industry and our partners,” said Itai Lowenstein, CEO of ProgressPlay. “Since our inception, our mission has remained unwavering: to deliver reliable, innovative, and fully compliant technology that provides a tangible competitive edge.”
Lowenstein concluded: “The trust we’ve earned from operators globally is a direct result of this consistent dedication. We eagerly anticipate connecting with both current and future partners in Barcelona to help write their next chapter of success.”
The post ProgressPlay to Showcase over 13 Years of iGaming Excellence at ICE Barcelona 2026 appeared first on European Gaming Industry News.
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