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Havas Wins Big with Lotto.com Creative Agency of Record Appointment
New “Welcome to WINever” campaign from Havas is the first-ever brand campaign for Lotto.com
NEW YORK and JERSEY CITY, N.J., Sept. 14, 2022 (GLOBE NEWSWIRE) — Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has appointed Havas as its first creative agency of record following a competitive pitch process. Havas will be responsible for elevating Lotto.com’s awareness across the country and launching the platform’s first-ever brand campaign.
“We’ve seen how fast Lotto.com has grown across the United States – from starting as a licensed lottery courier in New Jersey to the recent announcement of its expansion of operations to New York, Texas, and Colorado – Lotto.com is rapidly reaching new customers across the country,” said Tim Maleeny, Havas New York President and Chief Strategy Officer for Havas North America. “We’re thrilled to be their agency of record and showcase their brand as they transform the industry.”
With Lotto.com, players in select states can order lottery tickets and check results at any time, day or night. With this in mind, Havas created the brand platform “Welcome to WINever” to creatively showcase how any moment has the potential to be life changing with just a few taps on a phone, tablet, laptop, or desktop computer.
“We all know the feeling of having a ticket for that week’s big game and letting yourself get lost in all the things you would do and buy if you won,” said Thomas Metzger, CEO of Lotto.com Inc. “With the continued growth of online and mobile transactions throughout the country, the Lotto.com framework helps reach new lottery players where they are to generate incremental funds for state lotteries and the beneficiaries they support. We’re proud to partner with Havas at such an exciting and pivotal time for Lotto.com.”
Inspired by the mundane moments when most people would love to be doing something far more interesting, “Welcome to WINever” flips the script with Lotto.com as the spark that turns the prosaic into potential for millions – making what feels surreal very real for the winners. Crazy cats, dancing dead, and a flabbergasted flamingo headline a Lotto.com world that makes any moment instantly unforgettable.
The fun extends into out-of-home and digital with location-specific, headline-driven executions that remind office workers they can “win between taking this offline and circling back”, or subway riders to “win between your ex’s place and your next’s place”.
“Lotto.com is revolutionizing the industry and we are excited to be a part of it,” said Dan Lucey, Chief Creative Officer of Havas New York. “We are taking a traditional, decades-old practice and displaying it in a fresh, modern way. There is no platform on the market like Lotto.com and our creative campaign shows that.”
The agency will roll out a fully-integrated creative campaign across TV, social media, digital, and out-of-home throughout the month of September. Click here to watch.
About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow. Havas Group integrated into Vivendi in December 2017. Further information about Havas Group is available on the company’s website: havasgroup.com.
ABOUT LOTTO.COM INC.
Headquartered in New Jersey, Lotto.com Inc. is the first digital platform for ordering lottery tickets on any device, requiring no app download or deposit. Offering a secure, convenient and contactless way to order official state lottery tickets, the platform enables players to manually select lucky numbers or use the Quick Pick lucky number generator. As a courier facilitating user participation in U.S. state lotteries, Lotto.com also helps drive lottery proceeds which support education, parks, emergency responders, veterans’ health, and other important services. Lotto.com is currently available in New Jersey, New York, Colorado and Texas, with plans to expand to other states in the U.S. in the near future.
MEDIA CONTACT
Lotto.com
[email protected]
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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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