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Havas Wins Big with Lotto.com Creative Agency of Record Appointment

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New “Welcome to WINever” campaign from Havas is the first-ever brand campaign for Lotto.com

NEW YORK and JERSEY CITY, N.J., Sept. 14, 2022 (GLOBE NEWSWIRE) — Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has appointed Havas as its first creative agency of record following a competitive pitch process. Havas will be responsible for elevating Lotto.com’s awareness across the country and launching the platform’s first-ever brand campaign.

“We’ve seen how fast Lotto.com has grown across the United States – from starting as a licensed lottery courier in New Jersey to the recent announcement of its expansion of operations to New York, Texas, and Colorado – Lotto.com is rapidly reaching new customers across the country,” said Tim Maleeny, Havas New York President and Chief Strategy Officer for Havas North America. “We’re thrilled to be their agency of record and showcase their brand as they transform the industry.” 

With Lotto.com, players in select states can order lottery tickets and check results at any time, day or night. With this in mind, Havas created the brand platform “Welcome to WINever” to creatively showcase how any moment has the potential to be life changing with just a few taps on a phone, tablet, laptop, or desktop computer.

“We all know the feeling of having a ticket for that week’s big game and letting yourself get lost in all the things you would do and buy if you won,” said Thomas Metzger, CEO of Lotto.com Inc. “With the continued growth of online and mobile transactions throughout the country, the Lotto.com framework helps reach new lottery players where they are to generate incremental funds for state lotteries and the beneficiaries they support. We’re proud to partner with Havas at such an exciting and pivotal time for Lotto.com.” 

Inspired by the mundane moments when most people would love to be doing something far more interesting, “Welcome to WINever” flips the script with Lotto.com as the spark that turns the prosaic into potential for millions – making what feels surreal very real for the winners. Crazy cats, dancing dead, and a flabbergasted flamingo headline a Lotto.com world that makes any moment instantly unforgettable.

The fun extends into out-of-home and digital with location-specific, headline-driven executions that remind office workers they can “win between taking this offline and circling back”, or subway riders to “win between your ex’s place and your next’s place”.

“Lotto.com is revolutionizing the industry and we are excited to be a part of it,” said Dan Lucey, Chief Creative Officer of Havas New York. “We are taking a traditional, decades-old practice and displaying it in a fresh, modern way. There is no platform on the market like Lotto.com and our creative campaign shows that.” 

The agency will roll out a fully-integrated creative campaign across TV, social media, digital, and out-of-home throughout the month of September. Click here to watch

About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow. Havas Group integrated into Vivendi in December 2017. Further information about Havas Group is available on the company’s website: havasgroup.com.

ABOUT LOTTO.COM INC.
Headquartered in New Jersey, Lotto.com Inc. is the first digital platform for ordering lottery tickets on any device, requiring no app download or deposit. Offering a secure, convenient and contactless way to order official state lottery tickets, the platform enables players to manually select lucky numbers or use the Quick Pick lucky number generator. As a courier facilitating user participation in U.S. state lotteries, Lotto.com also helps drive lottery proceeds which support education, parks, emergency responders, veterans’ health, and other important services. Lotto.com is currently available in New Jersey, New York, Colorado and Texas, with plans to expand to other states in the U.S. in the near future.

MEDIA CONTACT
Lotto.com
[email protected]

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Kambi Group plc acquires OMEGA Systems source code for player account management platform

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, today announces the acquisition of the source code for a player account management (PAM) platform from OMEGA Systems (“OMEGA”) for an undisclosed price.

This strategic acquisition will initially enable Kambi to enter Nevada’s sports betting market, where Kambi secured licensure earlier this year, in addition to potentially opening up future opportunities in other jurisdictions where third-party PAM options are limited.

A PAM is a core component of sportsbook operations, enabling operators to centrally manage all aspects of player interaction, from onboarding and identity verification to payment processing and casino aggregation capabilities.

OMEGA’s source code was selected following a rigorous RFP process in which OMEGA emerged as the clear winner based on its technical capability, compliance readiness and commercial value.

Following the acquisition, Kambi will submit the platform for licensing in Nevada and continue commercial discussions with prospective partners. In parallel, Kambi will maintain its platform-agnostic approach in other markets and utilise third-party PAM providers to offer operational flexibility and choice to future partners.

With existing integrations between Kambi’s sportsbook and the OMEGA platform — already used by several partners and connected to the Kambi front end — Kambi anticipates minimal resource requirements to bring the new capability to market in Nevada. The Turnkey with PAM solution is expected to be product-ready in Nevada by the end of H1 2026.

Werner Becher, Kambi Group CEO, said: “Kambi is already the trusted home of premium sports betting solutions, and this acquisition reinforces that leadership position. While we remain platform agnostic, the addition of an in-house PAM solution to our Turnkey Sportsbook ensures we can unlock commercial opportunities in Nevada and potentially in other jurisdictions as they arise.”

Jim Godsell, OMEGA Systems Founder and CEO, added: “Over the years OMEGA and Kambi have provided combined solutions to operators in multiple jurisdictions. This acquisition allows Kambi to build on the OMEGA PAM architecture and enter new markets quickly. As is the case with other OMEGA licensees, Kambi is “Taking Control” of its PAM solution.”

The post Kambi Group plc acquires OMEGA Systems source code for player account management platform appeared first on European Gaming Industry News.

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ZEAL confirms profitable growth and raises forecast

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ZEAL Network SE, Germany’s leading online provider of lottery products, recorded significant growth in revenue and EBITDA in the first nine months of 2025. Group revenue increased by 34 percent to € 162.6 million (2024: € 121.0 million). EBITDA grew disproportionately by 55 percent to € 54.1 million (2024: € 35.0 million).

“In the first nine months of the year, we once again transformed our corporate strengths into excellent results and thereby continued our long-term success. We achieved strong revenue growth in all business areas with great operational efficiency, which is reflected in a significantly increased EBITDA margin. Since its launch last year, the Dream House Raffle has quickly become a very popular product. Across our core lottery brokerage business, charity lotteries, and games, we are well positioned for further growth” says Andrea Behrendt, CFO of ZEAL.

Lottery Revenue Grows by 36 Percent
The strong performance of the lottery business was the key driver of ZEAL’s significant revenue growth in the first nine months of the year. Lottery billings climbed by 12 percent to € 834.3 million (2024: € 743.1 million). This growth is attributable to the increase in the average number of active customers per month (MAU) by 17 percent to 1,572 thousand (2024: 1,347 thousand). Additionally, ZEAL was able to improve its gross margin by 3.0 percentage points to 17.5 percent (2024: 14.5 percent), driven by a price increase implemented in the previous year and a changed product mix. The simultaneous increase in billings and gross margin resulted in a significant 36 percent rise in lottery business revenue to € 146.0 million (2024: € 107.6 million).

Fourth Dream House Raffle Most Successful Campaign to Day
The charity lottery Traumhausverlosung (Dream House Raffle) continues to develop very positively. Since the launch in August 2024, four houses have been raffled off. The most recent dream house on the North Sea coast generated the highest billings of all campaigns so far. The fifth raffle is currently underway, offering participants the chance to win a dream house in the Bavarian Forest.

Games Business Grows by 51 Percent

The games segment also continued its encouraging development in the first nine months of the year. ZEAL expanded its B2C games portfolio to almost 600 titles, partly through new partnerships with renowned game developers such as Greentube and GGames, and increased revenue in the Games segment to € 10.3 million (2024: € 6.8 million).

Targeted Marketing Leads to Record Customer Growth
ZEAL has once again significantly expanded its customer base since the beginning of the year. The number of registered new customers rose by 9 percent in the first nine months of this year to a record value of 879 thousand (2024: 807 thousand). The successful acquisition of new customers led to an increase in acquisition costs per new customer (cost per lead, CPL) of 31 percent to € 46.52 (2024: € 35.54).

Other operating costs increased by 29 percent to € 81.2 million (2024: € 63.2 million). Marketing expenses, which were specifically used to grow the customer base, increased by 35 percent to € 50.0 million over the first nine months of the year (2024: € 36.9 million). The reason for the increase in direct operating costs from € 12.4 million to € 15.2 million is the 15 percent increase in customer pay-ins and the € 0.8 million increase in commissions for external developers as a result of the growth of our games business.

Significant Increases in EBITDA and EBIT
Despite significantly higher marketing expenses, EBITDA in the first three quarters of 2025 increased disproportionately to revenue due to efficiency gains and further economies of scale, rising 55 percent year-over-year to € 54.1 million (2024: €35.0 million). At € 47.7 million, EBIT even exceeded the comparable figure by 65 percent (2024: € 28.9 million).

Forecast Raised
Due to an improved lottery gross margin and the positive development of the charity lottery Traumhausverlosung, ZEAL Network SE expects revenue and EBITDA for the financial year 2025 to exceed the forecast published in March 2025. Depending on the general conditions – in particular the further development of the jackpot – the company now expects revenues of between € 205 million and € 215 million for the 2025 financial year (previously: € 195 million to € 205 million). ZEAL expects EBITDA to range between € 63 million and € 68 million (previously: € 55 million to € 60 million).

The post ZEAL confirms profitable growth and raises forecast appeared first on European Gaming Industry News.

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Industry veterans back ClearStake in latest funding round

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ClearStake, the platform transforming player verification in UK iGaming, has raised £1.5 million in a funding round backed by some of the biggest names in the industry.

The raise will accelerate growth and support the rollout of ID by Bank, ClearStake’s new product that lets operators instantly verify player identity via their banking app, boosting FTDs while cutting fraud and manual reviews.

Among the investors backing this round are some of the most influential entrepreneurs and executives in the sector, including: Michael Brady (Bede Gaming, Conexus), Simon Collins (Ex Foxy Bingo, Gaming Realms plc), Savvas Fellas (MrQ.com), Will Armitage and Philipp Strizke (BestOdds.com), Max Wright (White Hat Gaming), Ben Clemes (Ex GiG, HappyHour), David Flynn (Glitnor Group), Paddy Power (Flutter) and Sam Swannell (PointsBet).

“This raise is a strong signal that our mission matters more than ever,” said ClearStake CEO Martin Burt. “The investors backing us have built some of the most successful businesses in iGaming and have experienced first-hand the challenges of regulatory friction. 

“Their support validates our approach: making all verification seamless, compliant and player-friendly. With products like ID by Bank and our affordability and source-of-funds solutions, we’re proving that exceptional customer experience around verification and compliance can actually drive growth, not kill it.”

The round follows a previous raise in February 2024, which helped ClearStake scale its operations and sign major partners including tombola, MrQ and Ivy Casino. ClearStake has already supported multiple UKGC audits, providing operators with transparent, audit-ready data that regulators trust.

ClearStake’s cap table also includes seasoned leaders such as High Roller CEO Seth Young, former Sportsbet CEO Cormac Barry, former EML CEO Tom Cregan, Adam Perrin (Ex-Paddy Power) and Oliver Slipper the co-founder and former CEO of Stats Perform.

The post Industry veterans back ClearStake in latest funding round appeared first on European Gaming Industry News.

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