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Betano Becomes Premium Partner of FC Viktoria Plzeň

Betano, Kaizen Gaming’s leading online sports betting and gaming operator, has become the Premium Partner of FC Viktoria Plzeň.
As per the deal, the Betano logo will feature on the back of the reigning champions’ jerseys. This is the first sponsorship agreement for Kaizen Gaming and its brand Betano in the Czech Republic.
Julio Iglesias Hernando, CCO at Kaizen Gaming, said: “Supporting sports and standing behind individuals and teams who write extraordinary sports stories has been a key pillar of our strategy at Kaizen Gaming from early on. When deciding on our first partnership agreement in the Czech Republic, Viktoria FC was for us the obvious choice. Not only is Viktoria the reigning champion, it is also one of the country’s most successful clubs in the last decade. However, it was meeting the people of the team that was the final and deciding factor. We realised then that both our teams share the same passion for football and this means our cooperation does not begin and end with the signing of the contract but goes much deeper than that, and we look forward to winning together more games on and off the field.”
Adolf Šádek, owner of FC Viktoria Plzeň, said: “I would divide the significance of signing with Betano into two areas. Firstly, it is an honour to join the broader family of clubs of the importance of Porto, Benfica, and other great teams with a great history. Viktoria wants to present itself as a European club on the pitch and in business and marketing, and this connection brings us closer to this goal. At the same time, this partnership is an important moment for us in terms of ensuring the economic stability of the club. It is a crucial and long-term cooperation and this is what I value the most. That and the our new partner’s desire to develop our cooperation even further in the future.”
Roman Maco, Country Manager, Kaizen Gaming, confirms that the partnership with the reigning Czech champions is the beginning of the company’s significant entry into the Czech sports environment. “We have teamed up with a big and successful club, a participant in the Champions League. I see this as a successful entry into the field of sports sponsorship. Betano wants to be a major player in the sports betting environment in the Czech Republic, and our activity in the field of sponsorship will correspond to that.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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