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Fully Zambian-owned Betting Company “Betta1” Officially Launched

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The first fully Zambian-owned betting company Betta1 was launched in Lusaka at Sarovar Hotel.

Betta1 country manager Ray Phiri said in his briefing that Betta1 has been brought to the Zambian people for their enjoyment, money-making, and leisure. He further on went to distinguish how unique the Betta1 platform is from other betting platforms already operating in the country. He said that Betta1 has over 30 sports events, including Formula 1 racing, Ice Hockey, Tennis, Football and many more.

Mr. Phiri went on to talk about the various games on the platform, from the live clubhouse section with mathematical games that require one to think, to virtual games, slot games and rare games like Aviator and Rocketman that has recorded a lot of wins from the Zambian people already betting on the platform.

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Mr. Phiri emphasised the highest winning bonus of 600% that Betta1 has brought to the Zambian people, explaining why Betta1 decided on that approach; by stating that Betta1’s goal is to bring the most effective, most entertaining, and most profitable solutions to the Zambian people.

Mr. Phiri said that the entire Betta1 interface was created with the Zambian people in mind, and that’s what makes Betta1 a proudly owned Zambian betting company. He concluded by thanking the Zambian government, the Ministry of Finance and the President of the Republic of Zambia Mr. Hichilema Hakainde for the good policies they have put in place that allow for economic stability and attract investors both locally and internationally, which adds to the country’s economic development.

The other keynote speaker was Betta1 CEO Angad Chhabra who started off by congratulating the Betta1 team and the Zambian people at large for producing what the people are calling the cream de la cream, as well as being the only betting company with its origin from Zambia. Chhabra praised Zambia’s peaceful environment, and the economic system in place, which makes Zambia a grand destination for investment in Africa.

He further on went to say that the Zambian people can only expect excellence and good service delivery going forward, and the company’s focus is providing jobs for the Zambian youth who are disfranchised and excluded from leadership opportunities. Chhabra concluded by appreciating all partners and clients who have come on board to partner with Betta1 and welcomes every Zambian over the age of 18 to start betting on the Betta1 platform for an enjoyable, profitable, and lasting betting experience.

Also speaking was Zambian renowned musician Moses Wesley Chibambo, popularly known as Dandy Krazy, who expressed his happiness and excitement to associate with a Zambian-owned betting company that has its core values centered on providing job opportunities for the Zambian youth.

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Dandy Krazy went on to say that Betta1 is something extraordinary and exclusively created for the Zambian people to benefit, as people can bet from as low as K1, and stand a chance to win up to a 600% win bonus, which is the highest in the country proudly brought to the Zambian people by a Zambian owned betting company.

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AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony

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AC Milan Legend and world football icon Andrea Pirlo officially addressed the second annual Golden Boomerang Awards 2025 tournament participants. The organizer, Boomerang Partners, posted a video message on social media.

Pirlo was excited about the event: “The Golden Boomerang Awards 2025 is where legends and winners come together. And this year, I’ll be there, waiting to meet the top 30 at San Siro on May 20th. It’s going to be a special night. Full of energy, football, and style — in the heart of Milan.”

Andrea Pirlo is the 2006 World Champion with the Italian national team. He has twice won the Champions League with AC Milan and is a multiple winner of Serie A, the Italian Cup, the Italian Super Cup, and other notable tournaments. He is also inducted into the AC Milan Hall of Fame and the Italian Football Hall of Fame. After finishing his career as a footballer, Andrea started his coaching journey. Pirlo’s presence at the Golden Boomerang Awards ceremony links football’s legacy with the future of digital entertainment.

With the Golden Boomerang Awards 2025 concluding on May 11, the top 30 affiliate teams are now set to gather in Milan for a night of recognition, creativity, and connection. Boomerang provides this opportunity as the Official Regional Betting Partner of AC Milan. Awards will be presented in 11 categories, including the main one—the Grand Prix. Guests can expect an unforgettable evening with Andrea Pirlo. They can look forward to high-profile networking opportunities, inspiring moments, and speeches celebrating the fusion of culture, innovation, and creativity.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony appeared first on European Gaming Industry News.

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Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball

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For the first time in the history of the Khelo India Youth Games (KIYG), esports will be stepping into the spotlight as a demonstration event. Scheduled to be held in Bihar from May 4 to 14, KIYG 2025 will host its esports competitions from May 6 to 7 at the Patliputra Sports Complex, featuring popular titles such as Battlegrounds Mobile India (BGMI), Street Fighter 6, Chess, and eFootball on both mobile and console.

Featuring titles that span mobile, console, and strategy-based formats like chess, the esports lineup at KIYG 2025 reflects a deliberate effort to cater to diverse gaming audiences. This move also signals a broader national recognition of esports as a legitimate sporting pursuit, on par with traditional disciplines, a direction that India has been moving toward with increased pace.

While BGMI remains the most popular esports title in India, Chess stands out as a particularly noteworthy addition to KIYG 2025. Once considered a purely traditional sport, Chess has increasingly found a home in the esports world, most recently as part of the Esports World Cup (EWC) 2025, which boasts a prize pool of $1.5 million (INR 12.6 crore) for the title. NODWIN Gaming, a leader in South Asia’s esports and gaming ecosystem, has been one of the pioneers of this shift in India. In 2021, the company organised the Chess Super League, featuring national and international stars and also hosted Chess tournaments at DreamHack India 2024 across rapid and blitz formats.

“The inclusion of titles like BGMI, Street Fighter 6, Chess, and eFootball in the Khelo India Youth Games 2025 signals a big step forward for grassroots esports in India,” says Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. “It’s encouraging to see esports standing shoulder to shoulder with traditional sports, and the addition of Chess – bridging classical and digital strategy shows how in tune this initiative is with global trends. But this isn’t just about tournaments. It’s about creating real opportunities to discover talent from Tier 2 and Tier 3 cities, places that have been overlooked for too long, thus building the foundation for a future where Indian gamers don’t just participate, they dominate on the world stage.”

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Further underscoring the growing stature of Indian Chess in esports, S8UL, a global force in esports and gaming content, has signed Grandmasters Aravindh Chithambaram and Nihal Sarin to compete at the EWC 2025. In addition to Chess, S8UL will also field players in Street Fighter 6, as well as EAFC25, Call of Duty Warzone, Tekken 8, and Apex Legends at the prestigious tournament.

Animesh Agarwal, Co-founder and CEO of S8UL believes that the inclusion of titles like Street Fighter 6, Chess, and eFootball console in KIYG 2025 reflects a thoughtful push to diversify beyond mobile gaming and build a more well-rounded competitive ecosystem. “It is especially encouraging to see Street Fighter 6 and Chess recognised through a government-led initiative, at a time when S8UL will be representing India in these very titles at the upcoming Esports World Cup. This development is crucial for identifying and nurturing talent across a range of platforms and genres from the grassroots level.  Such proactive support from the authorities is a strong indicator of the growing legitimacy of esports in India and a positive sign for the industry’s future,” he adds.

The roots of esports entering the mainstream have already been visible across various states. Before its inclusion in KIYG 2025, the state of Bihar actively embraced the esports movement by organising the Bihar State Esports Open Championship and the Bihar Inter School and College Esports Championship over the past year. States like Maharashtra, Tamil Nadu, and Nagaland have also taken proactive steps to support and formalise grassroots esports programs.

Mikhail Bhuta, Co-Founder & Tech Lead, Dirtcube Interactive LLP remarked, “Including esports in the Khelo India Youth Games is a practical step toward building a grassroots ecosystem for new-age sports. We believe that through this program, we’ll soon see national esports heroes rise from across the country and bolster India’s representation on the global stage. With this being the inaugural season, we envision having Made-in-India esports-based games be part of KIYG’s future seasons.”

With S8UL participating in Chess and Street Fighter at the EWC 2025, India has already been making waves on the international stage in eFootball, with Pavan Kampelli winning the bronze medal at the 2024 Asian Esports Games in Bangkok.

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Esports will be an official medal sport at the 2026 Asian Games, and the first-ever Olympic Esports Games is scheduled to debut in 2027. These developments mark a global shift toward legitimising esports within mainstream sporting culture.

KIYG 2025 featuring esports will help identify, nurture, and empower gaming talent from the ground up. With both state and national bodies supporting the push, the future of Indian esports looks brighter than ever.

The post Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball appeared first on European Gaming Industry News.

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Leadership, Culture & Innovation Conversations – Itai Zak Joins NEXT.io Valletta

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Digicode is pleased to announce that Itai Zak, Executive Director of iGaming at Digicode, will participate as a speaker at the highly anticipated NEXT.io Summit in Valletta 2025, taking place from May 5 to 8.

Itai Zak will contribute to the panel discussion titled “Blood or Business?”, part of the summit’s dedicated Personal Development Hub, which focuses on leadership, mental wellbeing, and workplace culture across the iGaming industry.

Moderated by Emily Leeb, CEO of Saroca, the panel will address the complexities of professional relationships within the sector, examining how genuine leadership can foster healthy environments while maintaining essential boundaries. Zak will be joined by other prominent industry figures, including Peter Grech (CEO & Founder, BRND WGN), Claire Adamou (VP of Development, Saroca), and Fiona Ewins Brown (Executive Coach, Mondial Coaching).

Itai Zak will share insights into how evolving leadership styles can shape a safer, more sustainable industry, while promoting genuine care without compromising professionalism.

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“The iGaming industry moves quickly, and leadership needs to keep pace – not just with innovation, but also with how we support our people. It’s time for real conversations about what a healthy, high-performing workplace looks like. I’m excited to be part of this important discussion at NEXT.io”, Zak added.

This year’s NEXT.io Summit is expected to attract over 6,000 participants, making it one of the largest and most impactful events on the global iGaming calendar. The event will feature open discussions, interactive workshops, and networking opportunities, bringing together the industry’s top minds to tackle its most pressing challenges.

Digicode’s involvement in the summit underlines the company’s commitment to industry leadership, innovation, and the advancement of positive workplace practices.

The post Leadership, Culture & Innovation Conversations – Itai Zak Joins NEXT.io Valletta appeared first on European Gaming Industry News.

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