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UK Will Not Ban Video Games Loot Boxes Despite Problem Gambling Findings
Loot boxes in video games will not be banned in the UK, despite a government consultation finding evidence of a “consistent” association between the features and problem gambling.
Loot boxes have attracted comparison with gambling because they allow players to spend money to unlock in-game rewards, such as special characters, weapons or outfits, without knowing what they will get.
The features, popular in games such as Call of Duty and the Fifa football series, were effectively banned in Belgium in 2018, but the culture minister, Nadine Dorries, said the UK would not follow suit.
Instead, after a 22-month consultation, she said the government would discuss tougher “industry-led” protections with the UK’s £7bn gaming sector, drawing allegations from one expert that “foxes are guarding the hen house”.
Legislating to impose curbs or a prohibition on loot boxes as part of an expected overhaul of the UK’s gambling laws could have “unintended consequences”, Dorries said.
“For example, legislation to introduce an outright ban on children purchasing loot boxes could have the unintended effect of more children using adult accounts, and thus having more limited parental oversight of their play and spending,” the government said.
The government also concluded that while there was “a stable and consistent” association between loot boxes and problem gambling – identified across 15 peer reviewed studies – it could not be sure that there was a causative link.
“Our view is that it would be premature to take legislative action without first pursuing enhanced industry-led measures to deliver protections for children and young people and all players,” it said.
Another factor in the decision is that loot box rewards cannot legitimately be exchanged for real money, meaning players cannot in theory “cash out” as they might when gambling.
However, the Gambling Commission has previously warned that third-party sites are allowing people to exchange the rewards for real money.
While the Department for Digital, Culture, Media and Sport (DCMS) stopped short of proposing legislation, Dorries said: “Children and young people should not be able to purchase loot boxes without parental approval.
“In addition, all players should have access to spending controls and transparent information to support their gaming.”
Ministers are expected to pursue tougher curbs through talks with the UK video games industry. This will be done via a working group, which is scheduled to deliver its first update in the first three months of 2023.
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024
Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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