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Fortuna Sittard Announces BetCity as New Main Sponsor

Fortuna Sittard has announced BetCity as the new main sponsor. A collaboration was announced in February of this year, in which the Dutch provider of sports betting, among other things, was given a place on the sleeve of the uniform.
As of the 2022/2023 season, the partnership will be expanded and BetCity will make a transfer to the front of the kit. Both parties have agreed a three-season partnership. BetCity thus succeeds Hurkmans Groep as main sponsor. Hurkmans Groep will remain closely involved with the club as a Diamond partner.
Melvin Bostelaar, CEO at BetCity, said: “From the first conversation we had with Fortuna Sittard, openness and realism prevailed! We felt very welcome and look forward to the moment when we are on the shirt as the main sponsor and together we will make this partnership a success!”
“We are pleased that we can finally announce this happy news. From the moment we entered the process, we have a very good feeling about BetCity, something that has only grown during the first months of our collaboration. The fact that BetCity signed the main sponsor contract before the denouement of the competition is a testament to their position in this partnership and the confidence they have in the club,” Ivo Pfennings, general manager of Fortuna Sittard, said.
As the main sponsor, BetCity will have prominent visibility in the Fortuna Sittard Stadium. However, the collaboration is broader.
“This agreement will bring added value to all parties involved, both on and off the field. It gives us the opportunity to take the next step in the further professionalization of the club and contributes to the structural growth of our budget. It also gives us the opportunity to improve facilities,” Ivo Pfennings said.
“An important pillar in our policy is to further strengthen the bond with our supporters. BetCity and Fortuna Sittard are working together on this in the form of sympathetic activations for adult supporters. To kick off the collaboration, BetCity will tackle the (yellow-green) appearance of the stadium together with Fortuna Sittard and its supporters. More information about this will follow in the very near future,” Pfennings added.
The merchandise kits for the new season will feature the new BetCity print, with the exception of the children’s sizes. BetCity chooses not to be visible with its expression on Fortuna Sittard youth shirts and to make this position available to the club for a social purpose.
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1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!

Who says SEO has to be slow, boring, and backlink-hungry?
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The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.
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DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts

DeepDive today announced the launch of a revolutionary AI platform for Anti-Money Laundering (AML) compliance teams that conduct Enhanced Due Diligence (EDD) and player investigations.
AML teams at gaming operators face an impossible trade-off, they can either conduct thorough investigations that take days, or fast investigations that may miss critical intelligence. On top of that they have to be able to assess source of funds on customers all over the world. DeepDive combines multi-language web search and global regulatory compliance data checks to extend the reach of EDD. Compliance teams can now sift through the digital ocean of open-source data including public records, corporate filings, court documents, news archives, social media profiles and PEP, sanctions and watchlist data to build customer intelligence.
Using a unique combination of search tools, natural language processing, entity resolution and generative AI, DeepDive enables EDD research to go further and deeper, accessing more sources, in any language or alphabet. Instead of analysts spending hours clicking through search results and manually cross-referencing information, DeepDive’s AI processes hundreds of sources simultaneously and presents EDD reports viewable by timeline, alert type or risk category. Analysts can then interrogate the body of knowledge with the built-in chatbot to get to the heart of the matter, helping them make more informed risk decisions.
The team behind DeepDive is staffed by industry veterans that have previously launched, scaled and exited several fraud investigation and KYC platforms.
“DeepDive addresses the pain points facing compliance teams such as time-intensive manual research, incomplete data, language barriers, false positives, and the challenge of processing vast amounts of information at scale,” said David Pope, COO at DeepDive.
“We’ve now completed a successful six-month beta with MLROs and outsourced EDD providers. DeepDive has helped them build deeper intelligence on high-risk customers from all over the world, in a fraction of the time. Not only are we uncovering intelligence that the manual EDD approach misses, but with the time saved, gaming operators can extend EDD across a wider set of customer transactions.”
DeepDive strengthens EDD by creating multiple search permutations across publicly available data and targeted compliance databases in relevant languages and local search engines. After creating the most exhaustive possible dataset for analysis, entity resolution refines the data pool to remove false positives. Multiple generative AI tools are then used to build a structured intelligence report with full citations to original sources and an audit trail.
The DeepDive report covers personal background, legal issues, financial integrity, compliance history, and key relationships, revealing financial insight, known associates, locations, company linkages, political connections, and criminal activity—all structured for immediate analysis.
The post DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts appeared first on European Gaming Industry News.
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iRace Media extends partnership with The Hong Kong Jockey Club in Asia

iRace Media has announced the renewal of its long-standing partnership with The Hong Kong Jockey Club (HKJC) ahead of the new season commencing on 7 September.
The partnership will ensure racing fans can continue to experience uninterrupted access to high-quality Hong Kong racing content across Singapore, Malaysia and the wider Asia region. iRace readers and customers will have access to expert guides, results, tips and trusted analysis from one of the world’s premier racing jurisdictions.
Scott Bailey, Commercial Manager, iRace Media says:
“Hong Kong is a benchmark for racing globally; it’s fast, competitive and deeply followed throughout Asia. iRace has collaborated with the Hong Kong Jockey Club for many years now to deliver a trusted experience for racing enthusiasts, and we are thrilled to build on the accuracy, depth and speed that fans have come to expect.”
iRace Media’s extended partnership with the HKJC will explore new ways to enhance the racing experience through its digital platforms, offering real-time insights and driving fan engagement across the Asia region.
Get set for the new season by visiting the iRace website and register for free to access trusted editorial and data-driven racing coverage.
The post iRace Media extends partnership with The Hong Kong Jockey Club in Asia appeared first on European Gaming Industry News.
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