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Fortuna Sittard Announces BetCity as New Main Sponsor

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Fortuna Sittard has announced BetCity as the new main sponsor. A collaboration was announced in February of this year, in which the Dutch provider of sports betting, among other things, was given a place on the sleeve of the uniform.

As of the 2022/2023 season, the partnership will be expanded and BetCity will make a transfer to the front of the kit. Both parties have agreed a three-season partnership. BetCity thus succeeds Hurkmans Groep as main sponsor. Hurkmans Groep will remain closely involved with the club as a Diamond partner.

Melvin Bostelaar, CEO at BetCity, said: “From the first conversation we had with Fortuna Sittard, openness and realism prevailed! We felt very welcome and look forward to the moment when we are on the shirt as the main sponsor and together we will make this partnership a success!”

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“We are pleased that we can finally announce this happy news. From the moment we entered the process, we have a very good feeling about BetCity, something that has only grown during the first months of our collaboration. The fact that BetCity signed the main sponsor contract before the denouement of the competition is a testament to their position in this partnership and the confidence they have in the club,” Ivo Pfennings, general manager of Fortuna Sittard, said.

As the main sponsor, BetCity will have prominent visibility in the Fortuna Sittard Stadium. However, the collaboration is broader.

“This agreement will bring added value to all parties involved, both on and off the field. It gives us the opportunity to take the next step in the further professionalization of the club and contributes to the structural growth of our budget. It also gives us the opportunity to improve facilities,” Ivo Pfennings said.

“An important pillar in our policy is to further strengthen the bond with our supporters. BetCity and Fortuna Sittard are working together on this in the form of sympathetic activations for adult supporters. To kick off the collaboration, BetCity will tackle the (yellow-green) appearance of the stadium together with Fortuna Sittard and its supporters. More information about this will follow in the very near future,” Pfennings added.

The merchandise kits for the new season will feature the new BetCity print, with the exception of the children’s sizes. BetCity chooses not to be visible with its expression on Fortuna Sittard youth shirts and to make this position available to the club for a social purpose.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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