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Fortuna Sittard Announces BetCity as New Main Sponsor
Fortuna Sittard has announced BetCity as the new main sponsor. A collaboration was announced in February of this year, in which the Dutch provider of sports betting, among other things, was given a place on the sleeve of the uniform.
As of the 2022/2023 season, the partnership will be expanded and BetCity will make a transfer to the front of the kit. Both parties have agreed a three-season partnership. BetCity thus succeeds Hurkmans Groep as main sponsor. Hurkmans Groep will remain closely involved with the club as a Diamond partner.
Melvin Bostelaar, CEO at BetCity, said: “From the first conversation we had with Fortuna Sittard, openness and realism prevailed! We felt very welcome and look forward to the moment when we are on the shirt as the main sponsor and together we will make this partnership a success!”
“We are pleased that we can finally announce this happy news. From the moment we entered the process, we have a very good feeling about BetCity, something that has only grown during the first months of our collaboration. The fact that BetCity signed the main sponsor contract before the denouement of the competition is a testament to their position in this partnership and the confidence they have in the club,” Ivo Pfennings, general manager of Fortuna Sittard, said.
As the main sponsor, BetCity will have prominent visibility in the Fortuna Sittard Stadium. However, the collaboration is broader.
“This agreement will bring added value to all parties involved, both on and off the field. It gives us the opportunity to take the next step in the further professionalization of the club and contributes to the structural growth of our budget. It also gives us the opportunity to improve facilities,” Ivo Pfennings said.
“An important pillar in our policy is to further strengthen the bond with our supporters. BetCity and Fortuna Sittard are working together on this in the form of sympathetic activations for adult supporters. To kick off the collaboration, BetCity will tackle the (yellow-green) appearance of the stadium together with Fortuna Sittard and its supporters. More information about this will follow in the very near future,” Pfennings added.
The merchandise kits for the new season will feature the new BetCity print, with the exception of the children’s sizes. BetCity chooses not to be visible with its expression on Fortuna Sittard youth shirts and to make this position available to the club for a social purpose.
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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