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Betting and Gaming Industry Unites Once Again for Safer Gambling Week 2022
The regulated betting and gaming industry is joining forces once again for Safer Gambling Week 2022.
This year’s Safer Gambling Week event will run from October 17 to 23 and will see the whole industry coming together in a concerted effort to further promote safer gambling messages, the tools available to customers to stay in control and the help and support available to those who champion higher standards.
The Safer Gambling Week campaign, organised by the BGC, BACTA, the Lotteries Council and the Bingo Association, is now in its fifth year and this year’s event will see a blitz of safer gambling messages both online and in land-based venues, to spark a nationwide conversation about betting responsibly.
The annual campaign will build upon the record-breaking Safer Gambling Week 2021 during which the promotion and awareness of safer gambling tools such as deposit limits led to an increase by 17% in their use vs. the previous 4-week average.
The number of social media impressions for Safer Gambling Week 2021 – hit 24.5 million, an increase of 16% on the previous year. And sessions on the Safer Gambling website in 2021 were 79% up on the previous year.
Regulated betting and gaming operators already work tirelessly all year round to promote safer gambling, including by encouraging deposit limits and time-outs, as well as directing customers to the range of self-exclusion services that exist.
Safer Gambling Week provides an opportunity to go even further by encouraging businesses and organisations to start a conversation, not only with staff and customers, but also with their friends and family.
This year’s event will see a blitz of safer gambling messages both online and in land-based venues, sparking a nationwide conversation on how to bet responsibly.
A recent Gambling Commission report showed that the problem gambling rate in the year to March 2022 was 0.2% – down from 0.4% the year previous and down from 0.3% in the last published annualised figures in February 2022.
Michael Dugher, Chief Executive of the BGC, said: “Safer Gambling Week is now an established annual event. We know that rates of problem gambling are low and are now falling, which is great news, but Safer Gambling Week is further evidence of the regulated industry’s determination to keep raising standards.
“BGC members demonstrate their commitment to safer gambling every day through initiatives such as the whistle to whistle ban on TV betting commercials during live sport and strict ID and age verification checks.
“Safer Gambling Week is a great opportunity to highlight this fantastic work – and emphasises the difference between the regulated industry and the unlicensed and illegal online black market, which has none of the safeguards which are commonplace among our members.”
Miles Baron, Chief Executive of the Bingo Association, said: “Safer Gambling Week is an important part of the bingo industry’s commitment to social responsibility and provides a useful focal point for highlighting activity and support that is available throughout the year. As venue-based businesses, the sector recognises the important opportunity we have to promote safer gambling messages and engage directly with customers.”
John White, Chief Executive of BACTA, said: “Safer Gambling Week once again allows the industry to showcase its year-long commitment to safer gambling. It also brings customer focus to the tools that are available to them if they in anyway feel their gambling is becoming problematic. Those tools continue to grow as we learn more about safer gambling and form part of our ambition to cement social responsibility at the heart of our offer to the consumer.”
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Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.
With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.
It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.
This means marketers build just one journey, rather than separate ones for each possibility.
In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.
Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.
The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.
This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.
This is an example of how it works.
A team scores a goal.
All users with that team in their favourites list get notified instantly.
The messaging is kept really simple:
“Big Moment! Your team just scored. Want to double down on the momentum?”.
The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.
This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.
Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.
“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.
“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.
“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”
The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.
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Studio releases a series of Tap & Reveal games that promise explosive action, extreme volatility and a max win potential of 25,000x
Big Time Gaming has ignited a seismic shift in the gaming world yet again with the launch of TapCards™, the most electrifying tap-and-reveal sensation ever unleashed.
In true Big Time Gaming fashion, TapCards™ deliver an explosive experience for players for a fast-paced dig-for-glory scratch-card style action reimagined at full throttle. With 7 to 16 symbol reveals per card and wilds that substitute for everything, including the mighty Tap Pot.
Wins are triggered by stacking symbols when players match three, four or five symbols anywhere on the card, which uncovers cascading riches! No paylines and no fuss!
Each game allows for multiple winning clusters to stack on a single card, creating dynamic, high-energy gameplay. This is of course amped up with Wilds! They’re your golden ticket, substituting for Tap Pots too. Kaboom.
There are three tiers of Tap Pots – Mini, Midi and Maxi. And then there’s the ultimate goldmine: land 5 Tap Pots and unlock the astronomical 25,000x Maxi win. Stand ready to rain down riches.
The TapCards™ series Four Iconic Titles Taking the World by Storm:
Bonanza TapCards™ – Win big in supercharged volatility and a raw-mining aesthetic of Bonanza TapCards™. It’s pure, unfiltered treasure hunting with a single tap.
Millionaire TapCards™ – brings the drama of the legendary game show to your fingertips, with each tap, the stage is yours and the millionaire moment inches closer. You could be the next big winner on the hot seat!
Extra Chilli TapCards™ is a fiery fiesta of red hot chilli peppers, sizzlin’ Wilds and fiery multi-symbol wins across up to 16 spaces per card. It’s caliente in every card. Oooof!
Big Bucks Deluxe TapCards™ dials up the opulence with gold bars, rings, and fast cars set. This is instant-win gaming in a tuxedo: high class, high volatility, and pure, indulgent opulence.
The simple nature of the gameplay, combined with the extreme volatility and massive win potential, means TapCards™ have broad appeal. With flexible RTP ranges from 86.46%, 94.46% to 96.45%, ensures operators can tailor TapCards™ to every jurisdiction and player preference.
With sleek, intuitive mobile UX and adrenaline-amped design, TapCards™ appeal to both casual players and slot aficionados.
Nik Robinson, CEO at Big Time Gaming, said: “The concept behind TapCards™ is thrillingly simple: Tap, match and win big. But in the innovative world of Big Time Gaming, that journey is anything but ordinary. We’ve taken our most iconic titles—Bonanza, Millionaire, Extra Chilli, and Big Bucks Deluxe and reimagined them into an entirely new format that’s fast, fiery and dangerously fun. Every Tap & Reveal has the potential to unlock mega wins up to 25,000x, and trust me, it’s a wild ride getting there.”
The post Studio releases a series of Tap & Reveal games that promise explosive action, extreme volatility and a max win potential of 25,000x appeared first on European Gaming Industry News.
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Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot
This July, SpringbokCasino.co.za is roaring into action with its July feature that blends South Africa’s legendary wildlife with the awe of prehistoric times. In honor of the highly anticipated sequel Jurassic World: Rebirth releasing on July 2nd, Springbok Casino presents “Krugerassic Park”, a new adventure featuring the Dino-Wilds—powerful hybrid creatures born from the fusion of South Africa’s most iconic animals and ancient dinosaurs.
To celebrate, Springbok Casino is giving away 25 free spins to play the exciting T-Rex 2 slot, valid until July 31, 2025. Players can dive into the action and experience the Jurassic wilds firsthand at springbokcasino.co.za/jurassic-safari
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Each week throughout July, Springbok Casino will spotlight one of these never-before-seen prehistoric powerhouses, reimagining South Africa’s wildlife legends with a Jurassic twist:
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At Springbok Casino, South African players enjoy top-notch customer support in both English and Afrikaans, with hundreds of exciting slots and table games— all playable in Rands. Whether you’re on mobile or playing instantly online, the action is always within reach.
The post Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot appeared first on European Gaming Industry News.
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