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Cross-Industry Agreement Reached on Safer Game Design Code

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Gaming sector trade bodies, bacta, The Bingo Association and the Betting and Gaming Council (BGC), last week finalised work on a Safer Game Design Code for gaming machines in the land-based sector.

The Code is a cross-sector initiative started before the Covid 19 pandemic in response to calls from the Gambling Commission for the industry to take further measures to address risks in game design features. It follows publication last year of a similar Code for the on-line sector.

A group of gaming machine manufacturers and operators met under the Chairmanship of Reflex’s Mat Ingram throughout the pandemic to evaluate common features found on gaming machines in light of current research, current standards and the views of those with lived experience of gambling-related harm.

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One of the major changes from the adoption of the Safer Game Design Code for gaming machines will be that machines will no longer celebrate wins of less than the stake with visual or auditory fanfares.

Bacta CEO John White said: “It is significant achievement for the whole industry to reach agreement on such a broad topic. Nevertheless, the challenge was one that had to be met and we now have a Code which again demonstrates industry’s commitment to socially responsible recreational gaming. It adds to a long list of industry initiatives that have played their part in reducing problem gambling rates to the historically low level of 0.2% of the population.”

Miles Baron CEO of the Bingo Association added: “The Bingo Association is pleased to support this code in partnership with bacta and the BGC demonstrating the ability of the land based sector to come together when required to strengthen safer gambling protocols.”

BGC Executive Director Wes Himes added: “We welcome this Code as another example of industry driving higher standards to address the issues of risk and we will continue to introduce further measures based on evidence in our fight to prevent harm.”

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Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins

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Galaxsys is proud to introduce Knife Drop, the latest addition to its expanding portfolio, offering players a unique experience where every knife throw guarantees a win. In the game, players tap to launch knives at rotating targets such as barrels, pizzas, or donuts and receive random winning odds.

The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.

Key Features and Highlights:
Guaranteed Wins
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
Bonus Game
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
Auto Bet
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
Lucky Boost
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
Bonus System
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.

The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.

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Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing

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Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.

Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.

It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.

Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. 

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The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”

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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

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Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.

Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.

At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.

Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.

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Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”

Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.

The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.

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