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Lionel Messi Joins Socios.com as Global Brand Ambassador
Lionel Messi and Fan Token creators Socios have joined forces, uniting to build a more inclusive, exciting and rewarding future for fans across the world.
“Be more” is the slogan for Lionel Messi’s first campaign as Socios’ newly appointed Global Brand Ambassador.
Lionel Messi’s multi-year agreement with Socios will last for an initial period of 3 years.
As Global Brand Ambassador, Lionel Messi will promote Socios to his 400 million followers, inspiring fans around the world to come together and share their passion for their favourite teams by joining the most empowered and engaged community in sport. The four-time UEFA Champions League winner will appear in multiple educational and promotional campaigns, starting with a debut Socios brand campaign.
Lionel Messi said: “Since I played my first professional game the passion of the fans has been a driving force that has helped inspire me to be my very best.
“Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love.
“Socios exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios’ mission to create a more connected and rewarding future for fans around the world.”
Alexandre Dreyfus, CEO of Socios, said: “Once in a generation talents like Lionel Messi make the beautiful game extra special for fans.
“At Socios, what we are trying to do is ensure that fans, wherever they are in the world, feel that their support is valued, that it matters, that it is special.
“We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans across the world together. We have taken great strides forward in the last few years, but, if football fans know one thing, it’s that with Lionel Messi on your side anything is possible.”
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The SBC Summit Americas 2025 proved to be a landmark event for the gaming industry, bringing together professionals, stakeholders, and innovators from across the region. Below are the key highlights from Atlaslive’s participation at the summit:
- Innovative Product Launches. Atlaslive unveiled several groundbreaking products designed to enhance user engagement and streamline gaming operations. These innovations sparked significant interest, showcasing the company’s commitment to leading the charge in gaming technology.
- Industry-Focused Discussions. Leading figures from the gaming industry participated in panel discussions and workshops, addressing topics ranging from regulatory changes to emerging technologies. Atlaslive was proud to contribute to these conversations, emphasizing the importance of collaboration and adaptation in a rapidly evolving landscape.
- Networking Opportunities. The event facilitated meaningful connections among industry professionals. Atlaslive’s team engaged with potential partners, influencers, and clients, fostering relationships that will drive future collaborations and initiatives within the gaming sector.
- Engaging Demos. Attendees had the opportunity to experience live demonstrations of Atlaslive’s latest technologies at their stand. Feedback from visitors highlighted the intuitive design and potential impact of these solutions on the gaming experience.
Overall, the sentiment at SBC Summit Americas was one of optimism and growth. Many participants expressed excitement about upcoming trends and the potential for innovative collaboration to elevate the gaming landscape.
In conclusion, SBC Summit Americas 2025 was a resounding success for Atlaslive, reaffirming its position as a leader in gaming innovation. The company looks forward to building upon the relationships established during the summit and continuing to play a pivotal role in the industry’s ongoing evolution.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post SBC Summit Americas 2025: Atlaslive’s Highlights and Industry Insights appeared first on European Gaming Industry News.
Speaking at the 2nd International Conference on Responsible Gambling and Addiction in Quezon City, Mr. Tengco emphasized the need for a whole-of-society approach to curb the ill effects of problem gambling, including financial ruin.
“As regulators, policymakers, industry operators, healthcare professionals, and academicians, we must not only share knowledge but also act as partners in understanding, preventing, and reducing the threats posed by problem gambling,” Chairman Tengco told the conference attendees.
He said the event’s theme, “Empowering Pathways: Problem Gambling and Gaming Prevention, Treatment, and Recovery”, aligns with PAGCOR’s initiatives to promote responsible gaming.
Mr. Tengco reiterated PAGCOR’s commitment to mitigating gambling-related harm through key policies such as the automatic exclusion of minors, students, and active government employees from gaming venues.
He said that PAGCOR also has a Responsible Gaming Program that allows self- or family-initiated player exclusion; regulation of gaming advertisements; and partnerships with rehabilitation centers for affected individuals and families.
“Gaming has inherent social risks, but with the right safeguards and collaboration among all sectors, we can ensure the safety and well-being of our players,” Mr. Tengco said.
The post STRONG PARTNERSHIP NEEDED TO CURB GAMBLING ADDICTION: TENGCO appeared first on European Gaming Industry News.
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S8UL steps into the Fatal Fury arena with the signing of fighting games veteran Yurikov
Yurikov is a Peruvian-American competitor with over a decade of experience in the global fighting game circuit. Competing professionally since 2012, he first rose to prominence in titles like The King of Fighters and Guilty Gear Strive, and has since made a successful transition into Fatal Fury, carrying with him a legacy of consistency, adaptability, and competitive drive.
He has played over 400 matches and his tournament victories span multiple fighting games, including Summer Jam 2023, South Louisiana Major 2023, and Heat Wave 2022 – Northeast Championship 22. Now under the S8UL banner, Yurikov will represent India’s top esports organisation at the Esports World Cup 2025 in Riyadh, as well as other international fighting game tournaments throughout the year.
“From solo queues to the big leagues. Joining S8UL is a whole new chapter. I’ve always moved with purpose- now it’s time to do it with a team that shares the vision. Let’s make history,” stated Marcoantonio “Yurikov” Malpica.
S8UL’s move into Fatal Fury follows a series of high-impact signings across multiple titles including Apex Legends, Call of Duty (COD) Warzone, Chess, EAFC25, Mobile Legends: Bang Bang (MLBB), Starcraft II and Tekken 8. While S8UL is already known for dominating the mobile esports and content space, this entry into Fatal Fury represents yet another step in its ambition to build a truly global, multi-genre esports legacy.
“Esports is evolving rapidly, and staying ahead means not just following trends, but setting them. At S8UL, we’ve always believed in backing talent that can lead across eras, not just tournaments.” said Animesh Agarwal, aka 8Bit Thug, Co-founder and CEO of S8UL. “Been watching Yurikov cook for a while — always knew he was built different. Welcome to the family, hermano.”
EWC 2025 will witness 16 of the world’s best Fatal Fury players battle it out for a share of the massive $1 million (approx. INR 8.5 crore) prize pool from July 10 to 12 in Riyadh, Saudi Arabia.
With this announcement, S8UL has now unveiled rosters across all eight titles that they will be competing in at EWC 2025. The lineups are as follows:
Apex Legends: Rick Wirth (Sharky), Benjamin Spaseski (Jesko) and Tom Canty (Legacy)
Call of Duty: Warzone: Colin Bowers-Wilson (Trikempathy), Braxton Trice (Braxtvn), and Ryder Skarzinski (Ryda)
Chess: Nihal Sarin and Aravindh Chithambaram
Fatal Fury: Marcoantonio Malpica (Yurikov)
Mobile Legends Bang Bang: Michael Cosgun (MobaZane), Ian Hohl (FwydChickn), Jang Seong-hun (Hoon), Ziameth-Jei Caluya (ZIA), Vo Trung (Shark), and Carlos Ortega Vega (Bestplayer1)
Starcraft II: Pyung Jae Koh (GuMiho)
Tekken 8: Arja Gamoori (Sephiblack) and Nino Schwarz (Nino)
The post S8UL steps into the Fatal Fury arena with the signing of fighting games veteran Yurikov appeared first on European Gaming Industry News.
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