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Miniclip Announces Evolution of Web Gaming Platform After 21 Years as it Deepens Focus on Mobile

Miniclip, a global leader in digital games, is celebrating its 21st anniversary and the evolution of the Miniclip.com this summer. The iconic game developer and publisher will continue its focus on bigger and better mobile first experiences for its global audience, while fan favourites 8 Ball Pool and Agar.io will continue to be accessible for web players.
Miniclip.com, which will continue in its current format until summer 2022, has been an important part of Miniclip’s legacy and laid the foundation for the company to grow into the influential position it finds itself in today, with a global audience of 250 million mobile monthly active users.
Launched by President and Co-Founder Rob Small and Tihan Presbie in 2001, the site first hosted a single title, Dancing Bush, programmed by the duo in their apartment. During its time, Miniclip.com has hit many industry defining milestones, such as:
- Dancing Bush became one of the first viral interactive game hits and is one of the most successful and longest running viral game campaigns of all time.
- com was the originator of the mass free rich media content syndication model, with no paid advertising, instead bringing players in purely through word of mouth.
- com became the #1 online games website in 2005, with more users than any other domain in the world.
In the following years the site grew into a thriving international community and a beloved home for a wide variety of content, from games to animation. Following changes to Miniclip.com in the summer, the website will become a destination for potential partners, prospective candidates and other business interests to access news and information about the brand.
Miniclip’s mobile focus began in 2010, with the company quickly finding a large audience for its wide variety of titles. In the following years, Miniclip’s growth has continued rapidly, tripling revenues over the last three years. To strengthen development capacity, this year saw the expansion of operations in Portugal with a brand-new studio.
In March 2022, Miniclip announced that it had surpassed a cumulative total of over 4 billion downloads across a catalogue of games that include Agar.io, Soccer Stars, and 8 Ball Pool. 8 Ball Pool was recently announced to have hit a milestone of 1 billion downloads and holds the Guinness World Records title for the “most downloaded mobile pool game”. Both 8 Ball Pool and Agar.io will still be available to online players following the new direction for the site.
Now an industry leader publishing and developing their games for mobile, Miniclip has completed multiple key acquisitions to extend their portfolio and help talented studios release chart topping titles. Puzzling.com, Green Horse Games, and GameBasics, the most recent newcomers to the ever-expanding Miniclip Group, have seen continued growth across their games while working cooperatively and with support from Miniclip’s considerable industry expertise.
To share the legacy of Miniclip.com and thank the players that made the company a success, Miniclip has planned celebrations over the next few months, with more details to be announced soon.
Robert Small, President and Co-Founder at Miniclip, said: “Miniclip has been such an important part of my life, from the early days of frantic development on Dancing Bush to the global company it is today. It’s impossible to sum up the pride and gratitude I feel seeing how much we have grown since our humble start. Under the fresh leadership of Saad as CEO, Miniclip has an even brighter future ahead of it as we maintain our mobile focus, and our players around the world will have so much to look forward to.”
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1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!

Who says SEO has to be slow, boring, and backlink-hungry?
One of our partners cracked the code:
“Can Reddit posts rank like SEO pages?”
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The Playbook:
No website
No backlinks
Just Reddit + killer keywords
They warmed up a few Reddit accounts and dropped smart, review-style posts in top subs:
→ r/onlinegambling
→ r/CasinoBonuses
→ r/GamblingCanada
Posts like:
- “Top Aussie pokies that actually pay”
- “Best no-KYC casinos for Canadians 2025”
No spam. No hard sell. Just real talk + clean links to SlotsGem & HellSpin.
The Twist:
Google loved it. Reddit’s authority (DA 90+) shot those posts to the top 5 for juicy queries:
best crypto casino Australia
new no verification casino Canada
fast payout slots AU
No backlinks. No long hang. Just rankings.
The Payoff (in 2.5 months):
21,000+ organic visits
3,400+ offer click
1,120 FTDs
Avg CPA: $100
$100K+ partner revenue
Top GEOs: AU, CA
Big Takeaway:
You don’t need a site to crush SEO.
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The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.
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DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts

DeepDive today announced the launch of a revolutionary AI platform for Anti-Money Laundering (AML) compliance teams that conduct Enhanced Due Diligence (EDD) and player investigations.
AML teams at gaming operators face an impossible trade-off, they can either conduct thorough investigations that take days, or fast investigations that may miss critical intelligence. On top of that they have to be able to assess source of funds on customers all over the world. DeepDive combines multi-language web search and global regulatory compliance data checks to extend the reach of EDD. Compliance teams can now sift through the digital ocean of open-source data including public records, corporate filings, court documents, news archives, social media profiles and PEP, sanctions and watchlist data to build customer intelligence.
Using a unique combination of search tools, natural language processing, entity resolution and generative AI, DeepDive enables EDD research to go further and deeper, accessing more sources, in any language or alphabet. Instead of analysts spending hours clicking through search results and manually cross-referencing information, DeepDive’s AI processes hundreds of sources simultaneously and presents EDD reports viewable by timeline, alert type or risk category. Analysts can then interrogate the body of knowledge with the built-in chatbot to get to the heart of the matter, helping them make more informed risk decisions.
The team behind DeepDive is staffed by industry veterans that have previously launched, scaled and exited several fraud investigation and KYC platforms.
“DeepDive addresses the pain points facing compliance teams such as time-intensive manual research, incomplete data, language barriers, false positives, and the challenge of processing vast amounts of information at scale,” said David Pope, COO at DeepDive.
“We’ve now completed a successful six-month beta with MLROs and outsourced EDD providers. DeepDive has helped them build deeper intelligence on high-risk customers from all over the world, in a fraction of the time. Not only are we uncovering intelligence that the manual EDD approach misses, but with the time saved, gaming operators can extend EDD across a wider set of customer transactions.”
DeepDive strengthens EDD by creating multiple search permutations across publicly available data and targeted compliance databases in relevant languages and local search engines. After creating the most exhaustive possible dataset for analysis, entity resolution refines the data pool to remove false positives. Multiple generative AI tools are then used to build a structured intelligence report with full citations to original sources and an audit trail.
The DeepDive report covers personal background, legal issues, financial integrity, compliance history, and key relationships, revealing financial insight, known associates, locations, company linkages, political connections, and criminal activity—all structured for immediate analysis.
The post DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts appeared first on European Gaming Industry News.
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iRace Media extends partnership with The Hong Kong Jockey Club in Asia

iRace Media has announced the renewal of its long-standing partnership with The Hong Kong Jockey Club (HKJC) ahead of the new season commencing on 7 September.
The partnership will ensure racing fans can continue to experience uninterrupted access to high-quality Hong Kong racing content across Singapore, Malaysia and the wider Asia region. iRace readers and customers will have access to expert guides, results, tips and trusted analysis from one of the world’s premier racing jurisdictions.
Scott Bailey, Commercial Manager, iRace Media says:
“Hong Kong is a benchmark for racing globally; it’s fast, competitive and deeply followed throughout Asia. iRace has collaborated with the Hong Kong Jockey Club for many years now to deliver a trusted experience for racing enthusiasts, and we are thrilled to build on the accuracy, depth and speed that fans have come to expect.”
iRace Media’s extended partnership with the HKJC will explore new ways to enhance the racing experience through its digital platforms, offering real-time insights and driving fan engagement across the Asia region.
Get set for the new season by visiting the iRace website and register for free to access trusted editorial and data-driven racing coverage.
The post iRace Media extends partnership with The Hong Kong Jockey Club in Asia appeared first on European Gaming Industry News.
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