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AstroPay to Showcase its Digital Wallet Solution at ICE London

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AstroPay, the online payment solution of choice for over five million users in the world, will be exhibiting at ICE London, the premier gaming exhibition for industry professionals. This year’s event takes place at ExCeL London from April 12 to 14. Visitors will find AstroPay at booth N7-342.

AstroPay will be showcasing its digital wallet solution OneTouch and demonstrating its commitment to seamless digital experience and user data-driven solutions for the gaming community. Mikael Litjenstein, CEO of AstroPay, will be attending along with the commercial sales/business development team.

Building on the success of its business in emerging markets and most recent expansion into Europe (UK, Spain and Portugal), AstroPay will highlight its expertise and knowledge of delivering payment solutions to users and merchants in the iGaming and eSports industry across different countries.

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Also at ICE, AstroPay will demonstrate how the company dedicates itself to understanding the needs of its users and continues to innovate with the recent launch of its cryptocurrency offering in their digital wallet which resulted in wide media traction.

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AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony

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AC Milan Legend and world football icon Andrea Pirlo officially addressed the second annual Golden Boomerang Awards 2025 tournament participants. The organizer, Boomerang Partners, posted a video message on social media.

Pirlo was excited about the event: “The Golden Boomerang Awards 2025 is where legends and winners come together. And this year, I’ll be there, waiting to meet the top 30 at San Siro on May 20th. It’s going to be a special night. Full of energy, football, and style — in the heart of Milan.”

Andrea Pirlo is the 2006 World Champion with the Italian national team. He has twice won the Champions League with AC Milan and is a multiple winner of Serie A, the Italian Cup, the Italian Super Cup, and other notable tournaments. He is also inducted into the AC Milan Hall of Fame and the Italian Football Hall of Fame. After finishing his career as a footballer, Andrea started his coaching journey. Pirlo’s presence at the Golden Boomerang Awards ceremony links football’s legacy with the future of digital entertainment.

With the Golden Boomerang Awards 2025 concluding on May 11, the top 30 affiliate teams are now set to gather in Milan for a night of recognition, creativity, and connection. Boomerang provides this opportunity as the Official Regional Betting Partner of AC Milan. Awards will be presented in 11 categories, including the main one—the Grand Prix. Guests can expect an unforgettable evening with Andrea Pirlo. They can look forward to high-profile networking opportunities, inspiring moments, and speeches celebrating the fusion of culture, innovation, and creativity.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony appeared first on European Gaming Industry News.

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Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball

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For the first time in the history of the Khelo India Youth Games (KIYG), esports will be stepping into the spotlight as a demonstration event. Scheduled to be held in Bihar from May 4 to 14, KIYG 2025 will host its esports competitions from May 6 to 7 at the Patliputra Sports Complex, featuring popular titles such as Battlegrounds Mobile India (BGMI), Street Fighter 6, Chess, and eFootball on both mobile and console.

Featuring titles that span mobile, console, and strategy-based formats like chess, the esports lineup at KIYG 2025 reflects a deliberate effort to cater to diverse gaming audiences. This move also signals a broader national recognition of esports as a legitimate sporting pursuit, on par with traditional disciplines, a direction that India has been moving toward with increased pace.

While BGMI remains the most popular esports title in India, Chess stands out as a particularly noteworthy addition to KIYG 2025. Once considered a purely traditional sport, Chess has increasingly found a home in the esports world, most recently as part of the Esports World Cup (EWC) 2025, which boasts a prize pool of $1.5 million (INR 12.6 crore) for the title. NODWIN Gaming, a leader in South Asia’s esports and gaming ecosystem, has been one of the pioneers of this shift in India. In 2021, the company organised the Chess Super League, featuring national and international stars and also hosted Chess tournaments at DreamHack India 2024 across rapid and blitz formats.

“The inclusion of titles like BGMI, Street Fighter 6, Chess, and eFootball in the Khelo India Youth Games 2025 signals a big step forward for grassroots esports in India,” says Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. “It’s encouraging to see esports standing shoulder to shoulder with traditional sports, and the addition of Chess – bridging classical and digital strategy shows how in tune this initiative is with global trends. But this isn’t just about tournaments. It’s about creating real opportunities to discover talent from Tier 2 and Tier 3 cities, places that have been overlooked for too long, thus building the foundation for a future where Indian gamers don’t just participate, they dominate on the world stage.”

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Further underscoring the growing stature of Indian Chess in esports, S8UL, a global force in esports and gaming content, has signed Grandmasters Aravindh Chithambaram and Nihal Sarin to compete at the EWC 2025. In addition to Chess, S8UL will also field players in Street Fighter 6, as well as EAFC25, Call of Duty Warzone, Tekken 8, and Apex Legends at the prestigious tournament.

Animesh Agarwal, Co-founder and CEO of S8UL believes that the inclusion of titles like Street Fighter 6, Chess, and eFootball console in KIYG 2025 reflects a thoughtful push to diversify beyond mobile gaming and build a more well-rounded competitive ecosystem. “It is especially encouraging to see Street Fighter 6 and Chess recognised through a government-led initiative, at a time when S8UL will be representing India in these very titles at the upcoming Esports World Cup. This development is crucial for identifying and nurturing talent across a range of platforms and genres from the grassroots level.  Such proactive support from the authorities is a strong indicator of the growing legitimacy of esports in India and a positive sign for the industry’s future,” he adds.

The roots of esports entering the mainstream have already been visible across various states. Before its inclusion in KIYG 2025, the state of Bihar actively embraced the esports movement by organising the Bihar State Esports Open Championship and the Bihar Inter School and College Esports Championship over the past year. States like Maharashtra, Tamil Nadu, and Nagaland have also taken proactive steps to support and formalise grassroots esports programs.

Mikhail Bhuta, Co-Founder & Tech Lead, Dirtcube Interactive LLP remarked, “Including esports in the Khelo India Youth Games is a practical step toward building a grassroots ecosystem for new-age sports. We believe that through this program, we’ll soon see national esports heroes rise from across the country and bolster India’s representation on the global stage. With this being the inaugural season, we envision having Made-in-India esports-based games be part of KIYG’s future seasons.”

With S8UL participating in Chess and Street Fighter at the EWC 2025, India has already been making waves on the international stage in eFootball, with Pavan Kampelli winning the bronze medal at the 2024 Asian Esports Games in Bangkok.

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Esports will be an official medal sport at the 2026 Asian Games, and the first-ever Olympic Esports Games is scheduled to debut in 2027. These developments mark a global shift toward legitimising esports within mainstream sporting culture.

KIYG 2025 featuring esports will help identify, nurture, and empower gaming talent from the ground up. With both state and national bodies supporting the push, the future of Indian esports looks brighter than ever.

The post Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball appeared first on European Gaming Industry News.

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Leadership, Culture & Innovation Conversations – Itai Zak Joins NEXT.io Valletta

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Digicode is pleased to announce that Itai Zak, Executive Director of iGaming at Digicode, will participate as a speaker at the highly anticipated NEXT.io Summit in Valletta 2025, taking place from May 5 to 8.

Itai Zak will contribute to the panel discussion titled “Blood or Business?”, part of the summit’s dedicated Personal Development Hub, which focuses on leadership, mental wellbeing, and workplace culture across the iGaming industry.

Moderated by Emily Leeb, CEO of Saroca, the panel will address the complexities of professional relationships within the sector, examining how genuine leadership can foster healthy environments while maintaining essential boundaries. Zak will be joined by other prominent industry figures, including Peter Grech (CEO & Founder, BRND WGN), Claire Adamou (VP of Development, Saroca), and Fiona Ewins Brown (Executive Coach, Mondial Coaching).

Itai Zak will share insights into how evolving leadership styles can shape a safer, more sustainable industry, while promoting genuine care without compromising professionalism.

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“The iGaming industry moves quickly, and leadership needs to keep pace – not just with innovation, but also with how we support our people. It’s time for real conversations about what a healthy, high-performing workplace looks like. I’m excited to be part of this important discussion at NEXT.io”, Zak added.

This year’s NEXT.io Summit is expected to attract over 6,000 participants, making it one of the largest and most impactful events on the global iGaming calendar. The event will feature open discussions, interactive workshops, and networking opportunities, bringing together the industry’s top minds to tackle its most pressing challenges.

Digicode’s involvement in the summit underlines the company’s commitment to industry leadership, innovation, and the advancement of positive workplace practices.

The post Leadership, Culture & Innovation Conversations – Itai Zak Joins NEXT.io Valletta appeared first on European Gaming Industry News.

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