Connect with us

Uncategorized

NBCUniversal and HTC Join Anzu’s In-game Advertising Mission Along with Sony Innovation Fund and WPP

Published

on

Reading Time: 2 minutes

 

Anzu has announced that the world’s most advanced in-game advertising platform has closed its current funding round with $20M, increasing its total capital raised to $37M since 2017.

Anzu received funding from two of the world’s leading brands. The first, NBCUniversal, is one of the world’s leading media and entertainment companies. The second, HTC, is a consumer electronics company known for producing some of the world’s most popular VR products and software and has recently revealed the “Viverse”, its place in the metaverse.

The funding will further embolden Anzu as it continues its work as the world’s most advanced in-game advertising platform. Earlier this month, the company announced a game-changing partnership with NBCUniversal which will allow the brand’s marketing partners to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory, which spans mobile, PC and consoles, using interactive, contextual, and programmatic in-game advertising solutions with privacy and brand safety at its core.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles. However, if you want to see it in action right now, you just need to look to today’s most popular gaming platforms, which are hosting virtual concerts and film screenings. This funding will further expand our in-game advertising solution, helping even more advertisers understand where their brand fits in, and how they navigate these immersive, digitally-connected spaces,” Itamar Benedy, Co-founder and CEO of Anzu, said.

“Combining Anzu’s technological prowess in the gaming and esports space with NBCUniversal’s client reach and advanced advertising solutions, together we can reinvent the future of in-game advertising with brand safety and creativity at the forefront. Anzu understands the importance of integrated advertising and by working directly with video game publishers, NBCUniversal can help marketers create engaging content that enhances the gamers’ world,” Krishan Bhatia, President and Chief Business Officer at NBCUniversal, said.

“With the arrival of the metaverse, the way that people communicate, interact, and spend is going to evolve. We are excited to assist in bringing this new dimension to digital marketing services, providing safe and private user experiences while enabling brands and developers to bring more creativities and new monetization models in the metaverse,” Joseph Lin, VP of Content and Platform at HTC, said.

Other investors include WPP (for the third time), Sony Innovation Fund, BITKRAFT Ventures, HBSE Ventures, Alumni Ventures Group, the iconic baseball team The Chicago Cubs, Goal Ventures and a prominent angel investor Marc Merrill, the Co-Founder, Co-Chairman and President of Games at Riot Games. As with the previous round, all investors will act as strategic partners, while Anzu will remain an independent company.

“I am proud to have iconic investors who share in Anzu’s vision and enable us to bring in-game advertising and our best-class tech to more gaming platforms and global brands. Our last investment round helped us achieve some monumental milestones, including bringing in-game advertising to Roblox, becoming the first advertising platform to be verified by Unity, extending our partnership with Ubisoft, and launching new partnerships with leading games studios, including Saber Interactive for its AAA game Dakar Desert Rally,” Benedy said.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We also brought first-to-market in-game viewability with Oracle Moat and partnered with Human and Comscore to help improve IVT across gaming platforms. Anzu’s recent direct integration with The Trade Desk has also helped expand our solution to more advertisers,” Benedy added.

Powered by WPeMatico

Continue Reading
Advertisement

Uncategorized

Independent evaluation shows Ygam training is ‘highly effective’ for practitioners

Published

on

independent-evaluation-shows-ygam-training-is-‘highly-effective’-for-practitioners
Reading Time: 2 minutes

Health and Social Care practitioners saw a 72% increase in their ability to recognise gaming and gambling harms in children and young people after completing Ygam’s training, an independent evaluation has revealed.

The independent evaluation, conducted by Rocket Science, highlights the ‘vital role’ of Ygam’s programme in equipping practitioners with the knowledge and tools to recognise, support, and signpost those at risk. It emphasises the importance of Ygam’s work as many practitioners initially have limited awareness of the risks that gaming and gambling can pose to children and young people.

The report reveals data that shows that, in 2024, Ygam not only frequently met, but also exceeded, its monthly targets in relation to the children and young people reach of trained delegates, achieving an overall reach of 166% of the intended target. Ygam trained 1,957 practitioners reaching an estimated 199,467 children and young people. Key deliveries of the training included clinical and non-clinical staff at Alder Hey Children’s and frontline teams at the children’s mental health charity Place2Be.

The evaluation provides strong evidence that Ygam’s training is highly effective and well-suited for Health and Social Care practitioners. Participants reported significantly increased knowledge of gaming and gambling harms after completing the training. The findings also indicate that the programme enhances practitioners’ ability to recognise the signs of harm in children and young people, as well as their confidence in signposting and offering appropriate support when concerns arise.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Data collect from pre, and post workshop surveys showed their knowledge of gaming and gambling harms increased from 14.8% to 95.1%. There was also strong evidence to suggest their confidence in communicating with children and young people about gaming and gambling had increased (from 20.4% to 91.9%), as well as their ability to signpost and support those who may be experiencing harm (from 18.5% to 92.8%).

The evidence also suggests that the increase in knowledge is enduring insofar as most respondents reported high levels of knowledge regarding gambling and gaming in children and young people at both three months (57.8%) and six months (75.0%) following the workshop.

The evaluation also presented Ygam with some recommendations to enhance the reach and effectiveness of the programme. These include expanding training access to a wider range of frontline professionals, integrating content into existing safeguarding and mental health frameworks, and developing tailored resources for specific practitioner groups.

Sandy Thompson, Programme Lead for Health and Social care at Ygam, said:

“Being evidence-led is at the heart of everything we do. This evaluation does not just depict our impact but emphasises our heightened focus on reflection and improvement. Over the past year, we’ve embedded rigorous evaluation into every stage of programme delivery to ensure our work is both effective and responsive to the needs of health care practitioners and the young people they support.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“These insights have shaped our approach, informed our partnerships, and strengthened our commitment to continuous growth. As we look ahead, this evidence base will continue to guide our efforts to scale impact and drive meaningful change in the prevention of gaming and gambling harms.”

 

The post Independent evaluation shows Ygam training is ‘highly effective’ for practitioners appeared first on European Gaming Industry News.

Continue Reading

Uncategorized

FBM Foundation donates an ambulance to improve accessible health care at the Baliwag City Hemodialysis Center

Published

on

fbm-foundation-donates-an-ambulance-to-improve-accessible-health-care-at-the-baliwag-city-hemodialysis-center
Reading Time: 2 minutes

In a significant step towards accessible healthcare, the FBM Foundation joins forces with Alagang Estrella to empower the Baliwag City Hemodialysis Center (BCHC). As the first public-private health partnership in Central Luzon, BHCH benefits from this gesture and gets the chance to offer improved healthcare services to the local community.

The FBM Foundation reaffirms its commitment to community responsibility through its latest initiative, which aims to improve access to essential health services for those in need. The corporate social responsibility project of the FBM Group has partnered with Alagang Estrella to effectively carry out this mission.

The Alagang Estrella, a public service campaign led by Mayor Sonia Estrella and Vice Mayor Ferdie Estrella of Baliwag, Bulacan, delivers compassionate and proactive programs for the community. From health services to education, it aims to uplift the lives of every Baliwagenyo. BCHC, one of its key beneficiaries, is a modern dialysis facility that provides life-saving treatment to underprivileged patients in the area.

Mr. Philip Lim, President, and Ms. Anj Martinez, Vice President of the Baliwag Hemodialysis Center, were also present during the ambulance turnover ceremony and distribution of goods. Their presence highlighted the center’s strong partnership with the FBM Foundation and their shared commitment to improving the lives of dialysis patients in Baliwag. Mr. Allan Concepcion, General Manager of 5Seasons, also joined the event in support of the foundation’s ongoing efforts. His participation reflects the growing collaboration between the private sector and community-driven initiatives in advancing accessible healthcare for all.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The Baliwag City Hemodialysis Center is now one of the beneficiaries of this public campaign. This state-of-the-art dialysis facility, located in Baliwag, Bulacan, offers modern dialysis services, especially for financially challenged residents of the city. With a focus on improving healthcare services for the local community, the BCHC demonstrates the city’s commitment to providing compassionate and accessible healthcare to its citizens.

One ambulance with healing effects on thousands of lives

On July 14 2025, in collaboration with Alagang Estrella and 10 dedicated FBM Foundation volunteers, FBM Foundation donates an ambulance to ensure more convenient transportation for BCHC’s dialysis patients. This second ambulance donation by the FBM Foundation marks the continuous commitment and contribution of the project to facilitate better access to healthcare services.

The ambulance will be a safe and reliable vehicle for dialysis patients, ensuring timely access to medical services and easing the hassle of transportation.

“At FBM Foundation, we believe that access to healthcare is a right, not a privilege. This ambulance donation it’s a commitment to life, dignity, and hope for the communities that need it most.”, mentioned Pepe Costa, FBM Foundation’s Representative in the Philippines.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The FBM Foundation and Alagang Estrella’s collaboration is a testament to genuine public service, highlighting the shared hope in helping the Baliwag community. Both projects contribute to shedding light amidst the challenges in healthcare provision, strengthening the core of modern dialysis given by BCHC. This collaborative initiative contributes to community improvement visibly and aims to inspire future projects, challenging more people to lend a helping hand.

FBM Foundation continues its mission to create a lasting impact by promoting growth and well-being in communities around the world.

 

The post FBM Foundation donates an ambulance to improve accessible health care at the Baliwag City Hemodialysis Center appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Uncategorized

B90: from turnaround to accelerated growth – 2025 Trading Update

Published

on

b90:-from-turnaround-to-accelerated-growth-–-2025-trading-update
Reading Time: 2 minutes

B90 Holdings plc, an online marketing group for the global gaming industry, today provides a trading update for the six-month period ended 30 June 2025.

The Group delivered a strong performance in the first half of 2025, with both revenue and EBITDA increasing significantly compared to the same period last year. This reflects continued momentum in B90’s transition to a lean, scalable, B2B-focused model.

As a result of the progress made, the Board expects full-year 2025 revenue and EBITDA to at least be in line with market expectations.

The Group’s scalable pay-per-click engine continues to deliver high-quality leads and first-time depositing customers to its B2B partners, underpinning strong commercial traction. The number of active partner accounts grew during the period, with new partnerships already contributing to total revenue. Operational efficiency remains a core focus, with operating expenses held relatively flat despite a significant increase in both revenue and EBITDA on the prior year comparable period.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Looking ahead to the second half of 2025, the Group’s priorities include continuing to scale the existing business as partner revenue grows and further diversifying its marketing channel mix. Technology remains central to operations, with early adoption of AI and high levels of automation continuing to underpin performance. The Company remains confident in delivering another year of material revenue and EBITDA growth.

Commenting on the outlook for the remainder of the year, Executive Chairman Ronny Breivik said:

“B90 is no longer just a turnaround story; it is now a technology-led B2B marketing growth story. Strong year-on-year growth confirms that our pivot from B2C gambling operations to a leaner, B2B-led model is working. Our first-half results represent clear progress and position us well for the remainder of the year.

“We now have a solid platform to scale more aggressively, and our focus will be on growing revenues from existing assets; expanding our partner base; unlocking new geographies; and investing in next-generation marketing channels.

“Technology remains at the core of our model, and we will continue to embrace AI and automation to ensure efficiency at scale. We remain confident in delivering another year of material revenue and EBITDA growth.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post B90: from turnaround to accelerated growth – 2025 Trading Update appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania