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NBCUniversal and HTC Join Anzu’s In-game Advertising Mission Along with Sony Innovation Fund and WPP

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Anzu has announced that the world’s most advanced in-game advertising platform has closed its current funding round with $20M, increasing its total capital raised to $37M since 2017.

Anzu received funding from two of the world’s leading brands. The first, NBCUniversal, is one of the world’s leading media and entertainment companies. The second, HTC, is a consumer electronics company known for producing some of the world’s most popular VR products and software and has recently revealed the “Viverse”, its place in the metaverse.

The funding will further embolden Anzu as it continues its work as the world’s most advanced in-game advertising platform. Earlier this month, the company announced a game-changing partnership with NBCUniversal which will allow the brand’s marketing partners to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory, which spans mobile, PC and consoles, using interactive, contextual, and programmatic in-game advertising solutions with privacy and brand safety at its core.

“Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles. However, if you want to see it in action right now, you just need to look to today’s most popular gaming platforms, which are hosting virtual concerts and film screenings. This funding will further expand our in-game advertising solution, helping even more advertisers understand where their brand fits in, and how they navigate these immersive, digitally-connected spaces,” Itamar Benedy, Co-founder and CEO of Anzu, said.

“Combining Anzu’s technological prowess in the gaming and esports space with NBCUniversal’s client reach and advanced advertising solutions, together we can reinvent the future of in-game advertising with brand safety and creativity at the forefront. Anzu understands the importance of integrated advertising and by working directly with video game publishers, NBCUniversal can help marketers create engaging content that enhances the gamers’ world,” Krishan Bhatia, President and Chief Business Officer at NBCUniversal, said.

“With the arrival of the metaverse, the way that people communicate, interact, and spend is going to evolve. We are excited to assist in bringing this new dimension to digital marketing services, providing safe and private user experiences while enabling brands and developers to bring more creativities and new monetization models in the metaverse,” Joseph Lin, VP of Content and Platform at HTC, said.

Other investors include WPP (for the third time), Sony Innovation Fund, BITKRAFT Ventures, HBSE Ventures, Alumni Ventures Group, the iconic baseball team The Chicago Cubs, Goal Ventures and a prominent angel investor Marc Merrill, the Co-Founder, Co-Chairman and President of Games at Riot Games. As with the previous round, all investors will act as strategic partners, while Anzu will remain an independent company.

“I am proud to have iconic investors who share in Anzu’s vision and enable us to bring in-game advertising and our best-class tech to more gaming platforms and global brands. Our last investment round helped us achieve some monumental milestones, including bringing in-game advertising to Roblox, becoming the first advertising platform to be verified by Unity, extending our partnership with Ubisoft, and launching new partnerships with leading games studios, including Saber Interactive for its AAA game Dakar Desert Rally,” Benedy said.

“We also brought first-to-market in-game viewability with Oracle Moat and partnered with Human and Comscore to help improve IVT across gaming platforms. Anzu’s recent direct integration with The Trade Desk has also helped expand our solution to more advertisers,” Benedy added.

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GoldenRace launches Goal2Win to bridge the gap between football and numbers

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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.

Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.

Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.

Key features driving engagement and potential winnings:

Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:

  • Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
  • Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
  • Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
  • Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.

Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.

The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.

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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform

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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.

PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.

Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.

Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”

For PayAdmit’s merchants, the integration with Yaspa delivers:

  • Real-time deposit confirmation
  • Lower processing costs versus traditional methods i.e. debit and credit cards
  • Reduced fraud and chargeback risk with bank-level authentication
  • A smoother mobile journey with no card details to key in

Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.

Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”

The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.

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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business

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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.

Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.

Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.

Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”

Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”

The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.

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