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Coda Launches “Infinite Arcade”

Self-publishing platform Coda has launched Infinite Arcade, a new ecosystem supported by mobile devices to allow mobile game developers to integrate play-to-earn and NFT features into existing games.
Mobile game developers can access Infinite Arcade through a simple SDK for iOS and Android, reducing the barrier to entry for games developers looking to integrate Web3 elements like Play and Earn, community ownership, and tokenomics. Infinite Arcade will allow game developers to introduce these Web3 dynamics without the need to redesign existing game mechanics or compromise their existing Free-to-Play business, which will be crucial for scaling mobile metaverse gaming (powered by blockchain technology) across the mass-market casual mobile gaming. And by enabling casual mobile games to enter the metaverse within a single day, Infinite Arcade has the potential to introduce two billion global casual mobile gamers to blockchain gaming.
Şekip Can Gökalp, CEO of Coda and a founding contributor to Infinite Arcade, said: “The mobile gaming industry stands at an inflection point with the arrival of emergent technologies like blockchain, NFTs, and Web3 ideology. We strongly believe that Web3 will drive huge benefits for the gaming industry and its passionate creator and player communities. Our vision is to eliminate barriers for mobile gaming talent to enter this space with authenticity, and bring world-class gaming content to players who are invested in ownership and community. We are still in a very initial stage with this project, and we look forward to growing as members of the gaming community start to join us. We feel it’s time to stop building walls, and focus on bridges.”
Infinite Arcade will launch with an initial network of 10 “mass market” casual mobile games, with plans to bring over 200 games to the platform by the end of 2022.
Şekip Can Gökalp added: “Most existing blockchain-powered mobile games have fairly complex Web3 mechanics and deep game designs, thus, they don’t necessarily appeal directly to the mass audience of casual gamers. So Infinite Arcade aims to be an evolving ecosystem that combines the mass-market appeal of free-to-play casual gameplay with a range of options for individuals and Guilds to get involved in community ownership.”
Anton Horbatov, Chief Product Officer at 24Play, said: “With Infinite Arcade, we’re entering the future of mobile gaming. Web3 offers new opportunities for developers, such as engagement with vibrant communities and additional revenue streams. We’re excited to explore Play and Earn dynamics with Infinite Arcade, which has made the onboarding a simple journey for us.”
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7777 gaming builds on Italian certification with Octavian Lab deal

7777 gaming has taken a significant step in its international expansion strategy by partnering with Octavian Lab. This strategic alliance reinforces the company’s commitment to establishing a strong presence in regulated European markets and marks a key milestone in its international growth plans. Through this collaboration, 7777 gaming’s certified portfolio of innovative online casino titles will be seamlessly integrated into Octavian Lab’s advanced aggregator called Hub Casino, making the games accessible to a wide network of licensed Italian operators.
“Partnering with Octavian Lab is a landmark moment for 7777 gaming,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “Italy is a market we view as both strategic and full of potential. Through Octavian Lab’s Hub Casino, our certified games will reach a broad audience of experienced operators and players. We are confident that our titles will bring fresh energy, variety, and innovation to the Italian iGaming landscape.”
The integration includes 7777 gaming’s newly certified Italian portfolio, which features standout titles such as Crazy 100 Bucks, Cash 100, Thracian Treasures and Devil’s Deal Soul for Sale.
Each title is built for strong player engagement, offering features like bonus games, free spins, WILD symbols, multipliers, and buy-bonus options – meeting the demand of Italian players for variety and excitement.
“We are delighted to welcome 7777 gaming to our Hub Casino,” said Andres Galan Chillon, Senior Partnerships Manager at Octavian Lab. “Their portfolio brings fresh and exciting content that aligns perfectly with our commitment to providing innovative, high-quality gaming experiences for operators and players in Italy. We look forward to a successful partnership that drives growth and delivers real value to the Italian iGaming market.”
7777 gaming is an innovative online casino games provider, committed to delivering unique, engaging content that meets the highest standards of compliance and player satisfaction. With a growing presence across Europe, Africa, and Latin America and a strong focus on regulated markets like Italy – the company builds long-term partnerships that drive sustainable growth and deliver localized, high-performing gaming experiences. By combining
The post 7777 gaming builds on Italian certification with Octavian Lab deal appeared first on European Gaming Industry News.
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CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO

Peaky Ads marketing agency has recently filmed a new burning hot interview with Martins Lasmanis, founder and CEO of MEDIA24, on their YouTube channel. It was a really honest and expert conversation filled with insights as the guys discussed what’s really going on behind the scenes of the SEO business.
Main interview discussion points:
- The real iGaming content worth (spoiler: the amounts are six figures).
- Google Core updates survival history of Martins’ company;
- Scams in the industry and why even experience can’t protect you;
- White strategies and Blackhat SEO: where’s the line?
- Secrets to preserving family values while building an international business.
If you wanna dive deep not only into expert topics like Parasite SEO and AI content usage but also learn personal stories about the guest, that’s a must watch! Spoiler — Martins shares how he teaches his children to understand business and financial issues from early age!
Moreover, this interview allows viewers to look at SEO and affiliate marketing via the eyes of a person who builds a business and gains sustainable results.
Subscribe and watch this and more interviews on the Peaky Ads YouTube channel!
The post CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO appeared first on European Gaming Industry News.
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Team Vitality’s Women’s Mobile Legends: Bang Bang Team Crowned World Champions at the Esports World Cup

Today, Team Vitality’s women’s roster claimed victory in the Grand Final of the Mobile Legends: Bang Bang tournament at the Esports World Cup, a historic achievement both for the quality of their performance and the advancement of women’s esports on the global stage.
Facing Gaming Gladiators in the final, Team Vitality delivered a commanding 4-0 win. It was a resounding triumph, driven by exceptional individual performances and flawless team coordination.
Throughout the tournament, the team demonstrated outstanding consistency and control: a 2-0 win over FUT Esports in the quarterfinals, followed by a dominant 3-0 victory against Team Liquid in the semifinals, and culminating in a sweeping final against Gaming Gladiators. Notably, the team went undefeated throughout the MLBB Women’s Invitational 2025, held as part of the Esports World Cup.
After securing second place in the 2024 edition, despite a flawless season, this victory marks the long-awaited culmination of Team Vitality’s ambition, as the women’s squad finally lifts the world championship trophy.
Beyond the sporting achievement, this success also boosts Team Vitality in the overall Esports World Cup club rankings, with valuable points earned through this first-place finish.
The post Team Vitality’s Women’s Mobile Legends: Bang Bang Team Crowned World Champions at the Esports World Cup appeared first on European Gaming Industry News.
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