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New Research Reveals Shocking Size of Black Market Gambling Across Europe

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Research for the Betting and Gaming Council has uncovered the shocking scale of black market gambling in European countries following the introduction of strict new measures on regulated operators.

The findings come from industry research and a PWC report for the BGC as the Government finalises its work on the upcoming Gambling Review and against a backdrop of increased use of black market sites in the UK.

British punters using unlicensed sites have more than doubled in just two years, from 220,000 users to 460,000 and the amount staked is now in the billions of pounds.

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European Gaming Congress 2024 (Warsaw, Poland)

The report by PWC said: “This analysis suggests that the UK has a more ‘open’ online gambling market and currently has a smaller unlicensed market share than our European benchmarks.

“Whilst it is not possible to isolate the impact of individual regulatory characteristics, the above assessment suggests that jurisdictions with a higher unlicensed market share tend to exhibit one or more restrictive regulatory or licensing characteristics.”

As the growth of these sites has rocketed, black market sites’ revenues in Norway have more than tripled since 2010 and French black market revenues have almost doubled since 2015.

BGC Chief Executive Michael Dugher said: “We support the Gambling Review but there is a real danger that it leads to the regulated industry being smaller and the illegal black market growing substantially.

“This research is stark about the dangers of the black market, we have to learn lessons from abroad, and make the right choice at this dangerous crossroads.

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“BGC members alone employ nearly 120,000 people and pay £4.5 billion in tax in the UK. The black market, of course, pays no tax and employs no one in our country.

“Any shift to the unsafe black market would also jeopardise the £350m a year which our members currently give to horseracing in sponsorship, media rights and the betting levy – financial support which has proved crucial during the pandemic.”

Rhadamès Killy, Former General Counsel at the French gambling regulator, said: “When we introduced our regulations in France in 2010, we analysed that the black market was the most extensive in the European states where the statutory regime was the most restrictive.

“A balance is required to effectively regulate without promoting the black market – I believe that balance is best struck when targeted restrictions focus on support for those at risk, but not excessively hinder or punish the wider public.”

According to a recent report from the Gambling Commission, rates of problem gambling have dropped from 0.6% to 0.3% of the adult population suggesting that safer gambling measures introduced recently in the regulated sector have helped the decline in the rate of problem gambling.

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European Gaming Congress 2024 (Warsaw, Poland)

By comparison, Norway has a problem gambling rate of 1.4%, while a survey by Public Health France last year estimated that the rate in that country was 1.6% – up from 0.8% in 2014.

This latest research by the BGC backs similar studies across Europe that consistently show a link between stricter regulations – and a surge in black market activity.

The BGC is calling on Government to consider targeted measures which protect vulnerable gamblers – not a blanket approach which could force the vast majority who bet safely onto the black market.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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