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ACMA: Unlawful Spam Costs Sportsbet $3.7 Million in Penalties and Refunds
Australian Communications and Media Authority (ACMA) has fined Sportsbet a record infringement notice of $2.5 million and ordered the betting agency to refund $1.2 million for breaching Australia’s spam laws.
An ACMA investigation found Sportsbet sent more than 150,000 marketing text messages and emails to over 37,000 consumers who had tried to unsubscribe. Sportsbet also sent over 3000 marketing texts that had no unsubscribe function.
The marketing texts and emails from Sportsbet, sent between January 2020 and March 2021, either offered incentives to consumers to place bets or contained alerts about upcoming races.
ACMA Chair Nerida O’Loughlin said the scale and duration of Sportsbet’s conduct was deeply concerning, particularly given the potential harms involved with gambling.
“We received complaints from people stating they were experiencing gambling-related problems and were trying to manage the issue by unsubscribing from Sportsbet’s promotions,” Ms O’Loughlin said.
“Sportsbet’s failures in this matter had the real potential to contribute to financial and emotional harm to these people and their families.”
In addition to the largest penalty given by the ACMA for breaches of spam laws, the ACMA has accepted a comprehensive three-year court-enforceable undertaking from Sportsbet. The undertaking commits it to appoint an independent arbiter to oversee a compensation programme to refund customers who lost money on bets made associated with the spam, which is expected to total around $1.2 million.
The undertaking will also require Sportsbet to appoint an independent consultant to review its procedures, policies, training and systems, and implement recommendations from the audit.
Ms O’Loughlin said she was disappointed Sportsbet did not act as soon as they were aware of the problem.
“The ACMA contacted Sportsbet on several occasions leading up to the investigation to let the gambling provider know it may have compliance problems and it failed to take adequate action,” she said.
“Sportsbet is a large and sophisticated company which should have robust systems in place to comply with spam laws and protect the interests of its customers.
“We will be actively monitoring Sportsbet’s compliance and the commitments it has made to the ACMA,” Ms O’Loughlin said.
Over the past 18 months, businesses have paid nearly $3.4 million in ACMA-issued infringement notices for breaking spam and telemarketing laws. The ACMA has also accepted 13 court-enforceable undertakings and issued seven formal warnings to businesses.
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Modern Pokie Machines and the Future of Online Gambling
Reading Time: 4 minutes
From mechanical levers to exciting digital reels, pokies have come a long way. What began as a simple one-armed bandit with spinning symbols is now a multi-billion-dollar entertainment industry powered by top technology and creative design.
Today’s online pokies are more than pressing the “spin” button – they are about storytelling, strategy, and sensory excitement. With themes inspired by pop culture, advanced graphics, and interactive features, modern pokie machines have transformed into one of the most exciting parts of the iGaming world.
In this post, we will explore how pokie machines have evolved, the innovative technologies shaping their future, and how players can find trusted online casinos offering the best pokie experiences. If you are a casual spinner or a serious player, the next era of online pokies is one you will want to be part of.
A Quick Look Back – How Pokie Machines Became a Global Phenomenon
Before today’s high-definition reels and complex bonus rounds, pokie machines started as simple mechanical devices with a lever, spinning reels, and a few lucky symbols. What began in the late 19th century as a novelty game quickly evolved into one of the most iconic forms of entertainment, both offline and online.
The first pokie machines relied on gears and springs, with players pulling a lever to spin three reels. But as technology advanced, so did the game. The move from mechanical to electronic slots in the 1960s and 70s introduced more paylines, exciting themes, and flashing lights that drew crowds.
The internet changed everything for pokies. Players could now explore thousands of games with unique designs, bonus rounds, and progressive jackpots from the comfort of their homes. This shift made pokies the most played category in online casinos worldwide. Every major gaming platform offers an extensive collection of titles from top software providers, turning pokies into the driving force in the iGaming world.
What Makes Modern Pokies So Engaging
Modern pokies go far beyond simple spinning reels. Today’s games combine cutting-edge technology, interactive features, and immersive storytelling to create an experience that keeps players coming back for more.
Next-Level Visuals and Sound Design
Pokies usually feature stunning 3D graphics, vibrant animations, and thematic soundtracks that bring each game to life. From cinematic visuals to dynamic audio cues, these sensory elements make players feel emotionally connected to the game. These graphics and sounds boost the enjoyment and make wins, bonuses, and big moments feel far more exciting.
Interactive Gameplay and Bonus Mechanics
Modern pokies include advanced mechanics like Megaways, cluster pays, expanding wilds, and cascading reels. Mystery symbols, free spins, and progressive jackpots keep players engaged while introducing a sense of unpredictability. These features are designed using behavioral psychology principles, frequent rewards, and interactive elements to maximize excitement and maintain attention throughout gameplay.
Mobile-First Gaming
With most players gaming on smartphones and tablets, modern pokies are optimized for mobile-first play. HTML5 technology ensures smooth performance without the need for apps, offering instant access to games with high-quality visuals, responsive controls, and fast load times. Mobile optimization makes it convenient to play anytime, anywhere, without compromising the experience.
How to Choose the Best Modern Pokie Casinos

Finding the right casino is crucial to enjoying modern pokies safely and maximizing your chances of winning. Players should focus on game fairness, security, and the overall gaming experience to ensure their time and money are well spent. The most popular pokies we recommend are:
- Book of Dead
- Gates of Olympus 1000
- Starburst
- Le Bandit
- Sugar Rush
- Big Bass Bonanza
- Sweet Bonanza
- Starlight Princess
- Divine Fortune
- Wanted Dead or a Wild
- The Dog House
- Etc.
Let’s see how to choose the best variations and which are the factors you should consider for it:
Check RTP Rates and Volatility
Return to Player (RTP) percentages indicate the expected payout over time. Higher RTP games generally offer better long-term returns, while volatility affects how often and how much you can win. Low-volatility pokies give frequent, smaller wins, ideal for longer sessions, whereas high-volatility games provide bigger but less frequent payouts. Understanding these metrics helps players choose games that fit their bankroll and style.
Trusted Licensing and Security
Always play at casinos licensed by recognized authorities such as Curacao, Malta, or the UKGC. Licensing ensures fair play, secure deposits, and responsible gambling practices. Look for SSL encryption and verified payment methods, which protect personal and financial information while maintaining a trustworthy gaming environment.
Explore Top Pokie Collections Online
A wide selection of games enhances enjoyment and strategy. For a curated list of casinos offering the best pokie machines with high RTP rates, visit the website PokieMachines.com. This resource highlights safe, well-regulated platforms with exciting game libraries.
Trends Shaping the Future of Online Pokies

Online casinos are increasingly introducing community-based and competitive features. Multiplayer slot tournaments, leaderboards, and social challenges allow players to interact, compete, and share achievements. These features make pokies more immersive, creating a sense of camaraderie and excitement beyond traditional solo play.
Modern pokies platforms emphasize responsible play too. Tools like deposit limits, session reminders, loss tracking, and reality checks help players manage time and spending. Integrating these features ensures that gaming remains fun and controlled, allowing players to enjoy cutting-edge graphics, interactive features, and big wins responsibly.
The Future Spins Bright
Modern pokie machines represent the perfect blend of entertainment, technology, and innovation. From classic reels to interactive story-driven slots, they have evolved into a global phenomenon that continues to shape the online casino experience.
As technology advances, players can expect even more immersive gameplay, enhanced social features, and tools that promote responsible gaming. If you are in it for fun, competition, or the thrill of the spin, the future of pokies is brighter than ever.
The post Modern Pokie Machines and the Future of Online Gambling appeared first on European Gaming Industry News.
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Orange Gaming B.V. obtains license to offer online casino games in the Netherlands
Reading Time: < 1 minute
Orange Gaming B.V. has been granted a license by the Netherlands Gambling Authority to offer online casino games against the license holder in the Dutch market. With this milestone, Orange Gaming sets a clear course: safe, fair, and transparent online entertainment for Dutch players.
Petrit Dibrani, Director of Orange Gaming B.V., comments:
“We are a Dutch team with short communication lines and a down-to-earth mindset. My background in compliance forms the foundation of our decisions. We aim to go live soon, but we do so carefully and fully in line with all regulations. The Dutch market is demanding, with high taxes and strict limits, yet it also holds significant potential. That’s exactly why we focus on innovation, efficiency, and genuine attention to the player.”
Orange Gaming positions itself as an agile challenger among larger operators. Safer-play-by-design is embedded in all processes and communication. Limits, tools, and game rules are clearly explained, helping players stay in control and make conscious choices. The platform also includes several unique features that will be unveiled upon the website launch.
The post Orange Gaming B.V. obtains license to offer online casino games in the Netherlands appeared first on European Gaming Industry News.
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Kambi Group plc acquires OMEGA Systems source code for player account management platform
Reading Time: 2 minutes
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, today announces the acquisition of the source code for a player account management (PAM) platform from OMEGA Systems (“OMEGA”) for an undisclosed price.
This strategic acquisition will initially enable Kambi to enter Nevada’s sports betting market, where Kambi secured licensure earlier this year, in addition to potentially opening up future opportunities in other jurisdictions where third-party PAM options are limited.
A PAM is a core component of sportsbook operations, enabling operators to centrally manage all aspects of player interaction, from onboarding and identity verification to payment processing and casino aggregation capabilities.
OMEGA’s source code was selected following a rigorous RFP process in which OMEGA emerged as the clear winner based on its technical capability, compliance readiness and commercial value.
Following the acquisition, Kambi will submit the platform for licensing in Nevada and continue commercial discussions with prospective partners. In parallel, Kambi will maintain its platform-agnostic approach in other markets and utilise third-party PAM providers to offer operational flexibility and choice to future partners.
With existing integrations between Kambi’s sportsbook and the OMEGA platform — already used by several partners and connected to the Kambi front end — Kambi anticipates minimal resource requirements to bring the new capability to market in Nevada. The Turnkey with PAM solution is expected to be product-ready in Nevada by the end of H1 2026.
Werner Becher, Kambi Group CEO, said: “Kambi is already the trusted home of premium sports betting solutions, and this acquisition reinforces that leadership position. While we remain platform agnostic, the addition of an in-house PAM solution to our Turnkey Sportsbook ensures we can unlock commercial opportunities in Nevada and potentially in other jurisdictions as they arise.”
Jim Godsell, OMEGA Systems Founder and CEO, added: “Over the years OMEGA and Kambi have provided combined solutions to operators in multiple jurisdictions. This acquisition allows Kambi to build on the OMEGA PAM architecture and enter new markets quickly. As is the case with other OMEGA licensees, Kambi is “Taking Control” of its PAM solution.”
The post Kambi Group plc acquires OMEGA Systems source code for player account management platform appeared first on European Gaming Industry News.
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