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SUZOHAPP Promotes Markus Prader to Director of Business Development
SUZOHAPP has promoted Markus Prader to the role of Business Development Director for Europe.
Prader joined the SUZOHAPP team in 2018 as a Key Accounts Manager and will now focus on building and sustaining the Business Development arm of the business, focused on our customers, their experience and interaction with our sales team and platforms. Prior to joining SUZOHAPP, Prader spent several years in business development management roles and held a number of senior positions in casino operations and marketing around the world. Prader founded MP Gaming in South Africa and was a partner at Tajitsu Industries.
“To further cement our position as the trusted hardware experts in the gaming, amusement, and sports betting markets in Europe, we are looking at new ways to enhance our customers’ experience. I am excited to execute significant changes that will make it easier for customers, current and new alike, to do business with SUZOHAPP, implementing tools, platforms and strategies to meet and exceed our customers’ expectations in the new post pandemic market,” Prader said.
To fill Prader’s former role, SUZOHAPP is appointing Anette Jauch as Senior Account Manager for Europe. Jauch brings with her decades of experience in the gaming sector. This new position has been specifically designed for Jauch, and is tailored to suit her previous career in the European gaming industry in various sales and marketing positions for companies such as Mikohn, IGT, FutureLogic and CPI. Jauch will focus on customer relationship development, predominantly in the DACH portion of Europe, as well as Scandinavia and other key individual accounts.
For SUZOHAPP’s operations in the UK, Norman Ridall has been promoted to Director of OEM Sales and will take over leading the UK team towards another record year of growth in this market.
“We are pleased to have Markus and Norman assume their new roles within our team, and we welcome Anette Jauch on board, as we embark on the next chapter of strengthening our already solid, focused and terrific sales team in Europe. They will each bring a wealth of knowledge, experience, and positive energy to their new roles and to our organisation,” Tim Kennedy, Vice President of Sales for Europe at SUZOHAPP, said.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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