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‘Fake it till you make it’ is a popular phrase in the modern self-improvement culture, but one area this definitely no longer applies is marketing....
Pioneering sports marketing agency SGG Media is set to change the way we consume sports with the launch of Live Drive, a live-streaming football show...
In a move that has felt inevitable for some time, ESPN has joined forces with PENN Entertainment and entered the world of sports betting, rebranding...
Having a clear brand identity is becoming increasingly essential for sportsbetting companies. In a competitive marketplace, having a brand that is clearly defined and that...