Irish bookmaker Fitzwilliam Sports has teamed up with EveryMatrix to introduce a complete turnkey sports and casino operation for its mass market offering, FitzBet, now live online for the first time in the UK and Ireland.

FitzBet, operated by well-known Irish racehorse owner Paul Byrne, has moved to online betting for the first time, while improving its established telebetting service using EveryMatrix’s full technology stack.

The shift allows the private high-net-worth bookmaker, recognized for exceptional in-house customer service, to connect with its customers in both the UK and Ireland via a compliant and scalable framework.

EveryMatrix has provided its comprehensive turnkey solutions to the brand, featuring its own player account management, payment, bonusing, and affiliate platforms, as well as extensive operational assistance through its internally managed services.

The tier-1 provider has rolled out several UK betting and iGaming brands in recent months, driven by its turnkey technology and strengthened by its acquisition of FSB Technology in 2024 and the introduction of its own horse racing product in 2025.

Ebbe Groes, Group Co-CEO and Co-Founder, EveryMatrix, said: “It’s a privilege to support FitzBet as they launch online for the first time. They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”

Paul Byrne, Director at FitzBet, added: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”

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Soft2Bet has revealed the debut of MEGA11, a football management game aimed at enhancing sportsbook interaction and improving player loyalty. Acknowledging that football manager and fantasy games rank among the most favored genres with the longest typical gameplay durations, MEGA11 provides a progression-oriented and captivating football manager experience focusing on fantasy league team construction, allowing players to tactically oversee their own teams and make important choices while competing in leagues and matches.

Users of sportsbooks are inherently used to waiting before making their next wager. That inactivity naturally leads to a decrease in daily engagement, even among bettors who are very focused on football. MEGA11 addresses this issue by providing users with a football management game seamlessly connected to the sportsbook experience. Rather than waiting for the upcoming kickoff, players can remain engaged by forming their team, modifying lineups, and battling in their personal matchups or leagues. This establishes a distinctive two-way interaction cycle, effortlessly integrating real-money wagering with social, engaging gameplay, transforming these calmer times into organized activity with defined objectives, advancement, and a motivation to come back.

MEGA11 is developed as an independent game featuring its own soft-currency system, without any direct links to sportsbook deposits or casino operations. The main experience is free-to-play, enabling players to advance at their own speed. For players seeking to advance quickly or enhance their team, MEGA11 provides optional purchases, such as more powerful player cards and boosters that speed up progress and offer a strategic advantage.

The engagement of the sportsbook is fueled by a straightforward, quantifiable mechanism. Each wager allows players to accumulate points that enhance their advancement in the football manager game. This advancement, consequently, activates sportsbook bonuses, actively encouraging ongoing involvement and strengthening consistent engagement. Advancement is organized via a five-level loyalty and gamification framework that reflects a football career trajectory: Beginner, Amateur, Professional, World Class, and Legend. The tiering aims to maintain motivation over time, providing a consistent feeling of progress that fosters longer-term retention instead of brief spurts of engagement.

The new engine enhances Soft2Bet’s larger MEGA portfolio, which currently features mechanics like MEGA Chance, MEGA Round, and MEGA Clawee. It further enhances Soft2Bet’s sportsbook offering with instant payouts, 24/7 support, and over 200 pre-match football markets, by introducing a perpetual football format designed to maintain fan engagement beyond the live match calendar.

The design of the product continues to prioritize player protection and compliance. MEGA11’s soft-currency, non-deposit model promotes secure and compliant interactions, emphasizing entertainment and advancement while adhering to responsible gaming standards in regulated regions.

Yoel Zuckerberg, CPO at Soft2Bet, stated: “MEGA11 is built to keep football fans engaged between matchdays, pairing a manager-style progression loop with a soft-currency model that supports compliant, long-term sportsbook loyalty. Football manager games are renowned for having the highest player immersion and longest session times in the industry. By bringing this experience to our partners, we are combining real betting with social gameplay to deliver authentic player experiences that resonate with fans and drive sustainable engagement.”

The introduction of MEGA11 enhances Soft2Bet’s emphasis on product-driven engagement, merging game design, loyalty strategies, and a robust regulatory framework to assist operators in achieving more reliable retention during the football season. The technology has received significant industry awards and is eliciting a strong positive reaction from players, confirming its influence on engagement and long-term value generation.

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Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.

Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.

The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.

“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.

Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.

For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.

Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”

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