Connect with us

Compliance Updates

Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market

Published

on

navigating-legal-frontiers:-nordic-legal’s-vision-for-the-finnish-gambling-market
Reading Time: 3 minutes

 

The Prague Gaming & TECH Summit 2025 brought together top experts across the iGaming and tech landscape, and Nordic Legal stood out as the event’s Scandinavian Legal Expertise Sponsor. A renowned legal advisory firm in the Nordic region, Nordic Legal continues to shape the future of gambling legislation and compliance in Europe.

In this post-event interview, we caught up with Pekka Ilmivalta, Head of the Finnish Office at Nordic Legal, to dive deeper into the firm’s insights on the upcoming Finnish gambling reform, the legal challenges it poses, and the opportunities it presents for operators preparing to enter the market.

 

Finland is preparing to launch its regulated gambling sector in January 2026. As an expert with over 20 years of experience in the gambling industry, how do you view its draft legislation and the current state of the Finnish gambling market? 

Finns are used to gambling online, and the size of the market is close to 2 billion euros in GGR. As the market share of the national monopoly operator, Veikkaus, has declined to around 50 percent, nearly half of the gambling spending already takes place outside the Finnish regulation. Therefore, the gambling legislation reform is really needed.

The Government Proposal now being dealt with in the Finnish Parliament is generally a comprehensive and a good package. As the political parties are quite unanimous about the need for the reform, I expect the parliamentary discussion to concentrate on the balance between responsibility measures and the features making the market interesting enough for the operators to enter the regulated market. Especially marketing, use of affiliates and bonusing will, and should, be discussed.

I believe that the Parliament will approve the new legislation early next autumn and that the B2C license application process will be able to begin already in January next year.

 

The Finnish legislative review council has raised concerns about potential increases in gambling harms under the new regulatory framework. What measures do you believe are necessary to mitigate these risks, and how could Finland balance market liberalization with responsible gambling practices?

Personally, I think that gambling harms must be taken seriously. However, as almost half of the Finnish gambling now happens outside the regulated market, I am convinced that succeeding in channelization is a crucial starting point to really mitigate gambling harms. Therefore, attractiveness of the market and measures against the black market are extremely important. Furthermore, self-exclusion and responsible gambling tools are, of course, needed for the players. Generally, I believe that AI assisted monitoring could and will have an important role in preventing harmful gambling in the future. To really work, responsible gambling tools need to be both pragmatic and relevant for each individual player.

 

Considering Finland’s upcoming gambling reform, what legal and operational challenges should gambling operators be prepared for, particularly regarding compliance and player protection? Which key trends do you see shaping the market’s future?

As it seems now that affiliates and welcome bonuses will be banned, operators will have to find other means to build their brand and acquire customers. Even though traditional marketing and sponsoring are widely acceptable, I would expect to see innovative solutions to stand out from the probable marketing avalanche during the first months after the market opening. Perhaps new kinds of sponsorships or retail activities? Or even enhanced player protection measures to gain a competitive edge?

Overall, I would advise operators to start their market entry preparations early enough. The licensing procedure could take several (6 to 9) months. Also, adjusting to the local technical and player protection requirements might not happen overnight.

 

What insights could help Finland create a balanced and effective gambling market?

I believe that the new legislation will provide a good enough framework for a functional gambling market. However, based on experiences from Sweden and Denmark, I would point out two practical aspects crucial to making the new legislation effective: First, there needs to be collaboration between licensed operators and the new regulator. Dialogue and a mutual will to find solutions should be the common mindset. Secondly, the regulator hopefully has enough resources (tools, persons and persistence) to interfere with the black-market operations, which will evidently still exist also after the reform.

 

Nordic Legal has extensive experience advising European governments on regulatory best practices. How can your firm assist operators looking to enter the Finnish market and navigate the evolving legal landscape?

With our deep knowledge of Finnish legislation, extensive experience from regulatory developments in other jurisdictions, and strong industry relationships, we are well-positioned to support operators and B2B suppliers entering the Finnish market. We can offer comprehensive guidance not only on compliance and licensing, but also on navigating strategic challenges, ensuring our clients are well-prepared for a dynamic and shifting legal landscape. Our proactive approach enables us to identify regulatory changes early and help clients stay ahead of industry developments.

 

The post Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market appeared first on European Gaming Industry News.

Anne Marie Caulfield

Irish Gambling Regulator Threatens Prediction Market with High Court Action

Published

on

irish-gambling-regulator-threatens-prediction-market-with-high-court-action

One of the largest prediction market websites has been threatened with court action if it does not geoblock Ireland, the head of the Irish gambling regulator has said.

Prediction markets are platforms where users can trade bets and gamble cryptocurrency on sports, the financial sector, politics and more, including events relating to the war in the Middle East, the existence of aliens, and tweets posted by Elon Musk.

Anne Marie Caulfield, who has been chief executive of the Gambling Regulatory Authority of Ireland (GRAI) since it began operations last year, said prediction markets amount to betting and therefore fall under her remit.

She said the GRAI enforcement team has already been active in the space, with one of the largest such markets already geoblocking on foot of “intervention” from the authority.

Speaking on RTÉ’s This Week radio programme, Ms Caulfield said a second “is in the process of doing so”.

She added: “And if they don’t, it’s open to us to go to the High Court.”

She said sites were withdrawn in Ireland in the “vast majority” of the almost 30 interventions the GRAI had made.

She added that this had happened as quickly as 35 minutes after the intervention.

Asked what the High Court action may look like, Ms Caulfield said: “In the instance where they don’t do so, we can go to the High Court and get a blocking order for access to the site, and also in relation to the funding involved.”

Pressed on whether that action had been threatened, she said: “We have issued warning letters, yes, to that effect.”

Ms Caulfield did not name the prediction markets involved.

However, users from Ireland are already prohibited from trading “event contracts” on the prediction market Kalshi, as per its membership agreement which also lists 55 other restricted countries.

One of the other main prediction markets, Polymarket, has seen restrictions in more than 30 countries including Belgium, Germany, Italy, France, the UK, and Poland – while it operates in the US with additional compliance measures.

In May, Tánaiste and Finance Minister Simon Harris said he would ask gardaí, regulators and government departments to examine “suspicious bets” made on Polymarket.

He raised “grave concerns” around a “Wild West” of unregulated betting on the platform, as he said it would be prudent to examine if there was money laundering occurring.

His comments came after reports highlighted a million dollars worth of betting on the outcome of the Dublin Central by-election, with hundreds of thousands of that volume placed on Gerry “The Monk” Hutch not to win a seat – which is what transpired.

There is no suggestion of wrongdoing on behalf of any candidate.

Mr Harris said: “What seems to be developing at a global scale and indeed a rapid pace now is a kind of Wild West where people are placing bets in the form of cryptocurrency in a secretive, murky and unregulated manner.”

The post Irish Gambling Regulator Threatens Prediction Market with High Court Action appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Compliance Updates

The MGA Publishes Notice on Websites Impersonating Licensed Operators

Published

on

the-mga-publishes-notice-on-websites-impersonating-licensed-operators

The Malta Gaming Authority (MGA) has observed a pattern of websites impersonating MGA-licensed operators and misleading consumers into believing that they are licensed, regulated or otherwise authorised by the Authority in accordance with the Gaming Act (Chapter 583 of the Laws of Malta) and the regulatory instruments issued thereunder.

In light of this, the MGA published a list of three websites impersonating licensed operators. The websites are:

• www.manekicasino.bet

• www.dragonaracasino.uk.com

• www.slot-hunter.at

“The MGA is hereby declaring that it has no connection with the above listed URLs and any other website, platform and/or entity impersonating the Authority and/or MGA-licensed operators. Any reference to the MGA and/or gaming licence/s said to be issued by it, as stated on these domains, are false and misleading,” the MGA noted.

“The MGA would like to remind consumers not to utilise services provided by an entity unless they have ascertained that the entity in question is duly authorised to provide such services by the Authority. Whereas MGA-licensed operators comply with strict legal requirements in the interest of consumers, the activities of unlicensed entities are unregulated, and do not provide the necessary safeguards delineated by virtue of the gaming regulatory framework, making transactions with such entities risky for consumers.”

The post The MGA Publishes Notice on Websites Impersonating Licensed Operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Alberta

Greentube goes live in Alberta as province opens regulated iGaming

Published

on

greentube-goes-live-in-alberta-as-province-opens-regulated-igaming

Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes™ Wand of Riches 2™, Rumble Riches™ Haulin’ Gold™ and Firecracker Frenzy™ Money Toad™, as well as Silver Lux Big Win Spinner, Starlight Jackpots™ Captain’s Catch™ and Charming Lady’s Boom™.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania