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Veikkaus Appoints Andreas Reimblad as VP of Sports Betting

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Veikkaus has appointed Andreas Reimblad as its new vice president of sports betting. Reimblad was previously director of sportsbook at Sweden’s Kindred Group, where he spent 12 years.

Reimblad spent three-and-a-half years as director of sportsbook at Kindred and previously served in several sports betting development roles at the company. He also worked for a time as a product manager for betting and bingo at IGT.

“I’m excited to be part of Veikkaus’ journey. The opportunity that Veikkaus may have to enter the global stage fits well with my experience of operating in several markets. I’m eager to contribute my knowledge to this exciting journey. Veikkaus has a respected reputation in the industry among both operators and suppliers. So, the timing of my transition feels perfect,” Reimblad said.

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“Reimblad will bring excellent international expertise in betting business, operation, development and continuous improvement of the player experience to Veikkaus. It’s great to have an international professional to strengthen Veikkaus’ business,” Jarkko Nordlund, executive vice president of sports betting and online gaming, said.

The post Veikkaus Appoints Andreas Reimblad as VP of Sports Betting appeared first on European Gaming Industry News.

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Galaxsys Joins Forces with First Look Games to Boost Global Reach

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Fast and slot games developer Galaxsys taps into First Look Games’ affiliate network to drive growth across key markets.

First Look Games, the London-based B2B platform that helps game studios connect with over 1,000 trusted publishers, has teamed up with award-winning fast and slot game developer Galaxsys to bring its entire portfolio to a global audience.

Thanks to the new partnership, Galaxsys’ fast, slot, and skill games—including hits like Tower Rush and Olympian Legends — are now available to First Look Games’ network of more than 1000 affiliate publishers, reaching over 20 million players across Europe, LatAm, and Asia.

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Affiliates will get exclusive access to game assets, certified marketing materials, and playable demos through First Look’s platform, making it easier than ever to promote Galaxsys’ high-performance titles.

Tom Galanis, CEO at First Look Games, said: “Fast games are having a real moment right now, and Galaxsys is right at the heart of that trend. Their titles not only grab players’ attention but keep them coming back. It’s exactly the kind of content our publishers love.”

Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented: “Partnering with First Look Games is a great opportunity for us to put our games in front of a wider global audience. Their platform gives affiliates everything they need to promote our titles effectively, from marketing tools to demo access. We’re excited to work with a partner that truly knows how to amplify a studio’s presence in the market.”

Galaxsys enters the partnership with strong industry momentum, having recently picked up several major awards. Known for its focus on skill-driven, short-format gameplay, the studio is tapping into a growing player demand for fast, engaging experiences that offer more than just chance.

First Look Games, meanwhile, continues to be the go-to platform for game studios looking to scale their affiliate marketing. To date, the company has helped over 50 studios extend their reach and level up the quality of their campaigns.

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Evoplay expands underwater universe with Sea of Wealth: Hunt for Coin

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Evoplay, the award-winning game development studio, has launched Sea of Wealth: Hunt for Coin, the latest release in its aquatic-themed slot series.

Set in a vibrant underwater world, the 5×3 video slot runs across five fixed paylines and features marine creatures, powerful gods, and ancient treasures hidden beneath the waves. Players will encounter seven regular symbols, alongside Wilds, Bonus symbols, and the mighty Trident as they dive into the action.

Wilds substitute for regular symbols, excluding Bonus and Trident, and appear only on reels 2 to 5 in the base game. Landing six or more Bonus symbols triggers the Bonus Game, where each symbol carries either a random cash value or one of three jackpots: MINI, MEGA, or SUPER.

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During the Bonus Game, players begin with three spins, which reset every time a new Bonus or Trident symbol lands. Bonus symbols lock in place, while the Trident symbol collects the values of all visible Bonus symbols on screen. Collecting all 15 Bonus symbols awards the Grand jackpot, worth 5,000x the bet.

To heighten the excitement, the Bonus Buy feature offers players direct access to the Bonus Game at any time.

Sea of Wealth: Hunt for Coin continues Evoplay’s commitment to expanding beloved IPs with fresh features and bold visuals, giving operators a new title grounded in performance and strong player appeal.

Ivan Kravchuk, CEO at Evoplay, said:Sea of Wealth: Hunt for Coin brings another layer to our ocean-inspired line-up, combining a proven structure with vivid storytelling and interactive bonus features.

“It’s a title designed to deliver rewarding moments and long-term engagement, while also giving our partners another high-quality product backed by a recognisable theme.”

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GambleAware Statement on the New Statutory Gambling Harms System and the Future of the Charity

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The transition to the new statutory gambling harms system is well underway and ahead of this process reaching completion on 1 April 2026, GambleAware’s Chair of trustees, Andy Boucher, and Baroness Twycross, the Minister for Gambling, have issued the following statements:

Andy Boucher, Chair of trustees, GambleAware has said: “The introduction of the new statutory levy and the appointment of the three new commissioners for gambling harms research, prevention and treatment means that, as expected, the work historically delivered by GambleAware will now transition to the UK government and new commissioners across England, Scotland and Wales. We have advocated for the introduction of a statutory system for many years and are proud of our contribution to its implementation. Alongside this, we are also proud of the impact GambleAware’s prevention and treatment activity has had in supporting tens of thousands of people over the years, through our national campaigns and our commissioned partners, including the National Gambling Support Network. Recognising the change across the system, trustees have decided that GambleAware, the charity, will work towards a managed closure by 31 March 2026.

“We remain committed to fulfilling existing commissioning agreements until the new system is in place by April 2026. Our main priority continues to be keeping people safe from gambling harm and to ensure stability and continuity for our beneficiaries as the new commissioners take over. The GambleAware website and critical prevention resources continue to provide accessible support for all.

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“Over the years, GambleAware and many third-sector partners have worked closely with the lived experience community to deliver a range of effective, evidence-based services. The National Gambling Support Network has been a cornerstone of this effort, supporting thousands of people annually. GambleAware’s national prevention programmes have also provided crucial advice, tools and support to millions of people in order to reduce gambling harm. Myself and other trustees are incredibly proud of the successful work that has been delivered over the years and the impact it has had across Great Britain.

“Since 2017, GambleAware has championed the development of a statutory, public health-led system to address gambling harm. We welcome this new era in which gambling harms are recognised alongside other public health issues and are funded through a statutory levy. As we enter the final phase of our commissioning work, we urge NHS England, the Office for Health Improvement and Disparities, UK Research and Innovation, and the appropriate bodies in Scotland and Wales to build upon the current system’s achievements and insights to ensure learnings are carried forward.

“On behalf of the entire Board of trustees, I would like to also recognise the unwavering commitment and drive of the GambleAware staff, leadership team and Lived Experience Council. Their collective work over the years has played a pivotal role in advancing efforts to reduce and prevent harm across Great Britain.”

Minister for Gambling, Baroness Twycross, said: “GambleAware and others across the third sector, including the National Gambling Support Network, have worked with tireless commitment over the years to commission and deliver effective services for people experiencing gambling-related harm.

“As the new statutory gambling levy system comes into effect, managing a smooth and stable transition is an absolute priority, and we are taking significant steps to maintain service provision. The new levy system will build on the successes of the current system to improve and expand efforts to further understand, tackle and treat harmful gambling.

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“I want to thank GambleAware and all their staff for their efforts to support those in need across our country.”

The post GambleAware Statement on the New Statutory Gambling Harms System and the Future of the Charity appeared first on European Gaming Industry News.

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