eSports

BLAST Partners with Visit Denmark

Published

3 years ago

November 21, 2023

Reading Time: 2 minutes

BLAST has partnered Visit Denmark, the Official Tourism Organisation of Denmark, ahead of the upcoming Fall Final (22-26 November) taking place in Copenhagen.

With the BLAST Premier Fall Final set to take place in Copenhagen’s iconic Royal Arena, Visit Denmark has partnered with the Counter-Strike tournament to promote Denmark as a leading destination and esports hub for fans and travellers.

The event will see the world’s best Counter-Strike players descend on Copenhagen, with a global broadcast audience of 154 territories and in 27 different languages set to tune in. The partnership will promote Denmark using a variety of physical and digital platforms alongside content featuring famous Danish Counter-Strike players visiting iconic local landmarks in Lynæs Surfcenter, Fyrkroen, Kronborg.

Denmark has grown to become a world-leader in esports over the last few years. Dansk Industri’s report “Denmark as an esports nation” from August 2023 highlighted this position, describing Denmark as a potential front runner in esports. Denmark esports employs 3000 full-time employees, which is more than the entire Danish film industry. If growth continues, the number will have doubled in 2030.

No other city in the world is hosting as many large-scale esports events as Copenhagen in 2023. Three of the world’s biggest game publishers in Ubisoft, Epic Games and Valve have been working with BLAST to bring three large-scale events to Copenhagen and Denmark in the shape of the BLAST R6 Major (Rainbow Six Siege) in the Forum, the FNCS Global Championships (Fortnite) and the BLAST Premier Fall Final (Counter-Strike 2), both in Royal Arena.

These events bring a huge investment to Denmark. The forecasted economic impact of last year’s BLAST Premier Fall Final to Copenhagen was notable with an overall investment of $8.8million/60,000,000 DKK.

Alexander Lewin, VP of Distribution and Programming for BLAST, said: “Denmark is not only a leading destination for world travellers but it has also positioned itself as a place of choice for esports and gaming fans – 2023 has shown the variety and depth of this offering with three tier one arena events taking place in Copenhagen for fans to attend and enjoy. We are delighted to be teaming up with a leading destination partner in Visit Denmark to support them in promoting this beautiful country to a global audience tuning in for the BLAST Premier Fall Final at Royal Arena.”

Finn ‘karrigan’ Anderson, Danish Counter-Strike player and captain for Faze Clan, said: “Denmark has a special place in my heart for the opportunities and experiences it has given me throughout my life, it’s brilliant to be able to play a role in helping promote the country to the rest of the world so others can experience what a unique place it is. I cherish every moment of being able to compete and entertain a home crowd at Royal Arena and this year’s BLAST Premier Fall Final will be no different.”

Katja Moesgaard, CEO for Visit Denmark, said: “The fact that BLAST has chosen to host so many esports events in Denmark this year is testimony to Denmark’s remarkable position within esports and gaming. It’s also an amazing opportunity to showcase Denmark as an innovative and modern country. The collaboration with BLAST creates a unique platform for us to reach a global audience and spread the word about Denmark. It is our ambition to inspire fans from all over the world to visit the country where some of the biggest Counter-Strike stars – like Finn ‘karrigan’ Andersen – originate from.”

Related Topics:eSports latest-news partnerships Scandinavia

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Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

1 day ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

3 days ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

4 days ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.