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Veikkaus: Going International is Key to Growth Strategy

Published

2 years ago

on

September 8, 2023

By

Niji Narayan

veikkaus:-going-international-is-key-to-growth-strategy

Reading Time: 2 minutes

Veikkaus is preparing for a new era, and the preparations will continue this autumn. Preparations are underway to change the gambling system, with a section of the market opening to competition at the beginning of 2026, as laid down in a Government Programme entry.

As a result, some of the digital gambling operations online become part of the international license-based gambling market. However, according to the plans, Lotto and the physical slot machines will remain under Veikkaus’ monopoly.

“Preparing for the shift in the gambling industry and going international are key to Veikkaus’ growth strategy,” Olli Sarekoski, President and CEO of Veikkaus, said.

According to Mr Sarekoski, Veikkaus will make strong investments in new business.

“We are building a future where Veikkaus is Finland’s leading gambling company and a significant operator in the international market,” he said.

Veikkaus’ aim is to achieve a sustainable and lucrative business model that will guarantee the company’s competitiveness even in the future. This will also entail changes to the organisational structure, which will be further discussed in the upcoming cooperation negotiations that will be launched in September.

The negotiations will cover almost the entire organisation, and a total of 825 members of Veikkaus’ personnel. The negotiations may lead to the termination of employment relations of a maximum of ca. 240 people and to material changes to the terms of employment of a maximum of 195 people will change.

The objective is also to reduce the number of gambling locations from 65 arcades to 40–50 arcades. The cooperation negotiations will also concern the potential closure of Casino Tampere.

Veikkaus is aiming at an operating model enabling it to focus on its core business. The goal is to be able to respond to the changes affecting Veikkaus’ mission and operating environment, as well as the gambling industry in general.

“We want to be competitive in the upcoming license-based market and viable in the monopoly market. That is why we need to make operational changes that cover the whole company,” Mr Sarekoski said.

The ongoing transition in the gambling industry, together with the change in the system will take Veikkaus into a new era.

“It will bring with it many parallel changes. We will go through the whole organization from the perspective of lucrativeness and growth. We will also have to make difficult decisions. For some, these changes may mean the termination of their employment relation. We will be caring for and looking after them,” Mr Sarekoski added.

Latest News

Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole

Published

13 minutes ago

on

February 23, 2026

By

Wladimir P.

team-vitality-expands-into-trackmania-with-star-player-thomas-“pac”-cole

Team Vitality is making its mark in the racing esports scene with the official addition of Trackmania to its competitive roster, welcoming UK star Thomas “Pac” Cole.

Pac, 27, is widely recognised as one of the world’s top Trackmania players, having claimed first-place finishes at both the 2024 and 2025 Trackmania World Cups. Formerly representing Solary, he brings extensive experience and elite-level skill to Team Vitality as the organisation expands into new esports titles.

Looking ahead, Pac will compete alongside Team Vitality at the 2026 Esports World Cup in Riyadh this August, where Trackmania will make its official debut. The tournament will feature 32 players from around the world battling for a $500,000 prize pool in a fast-paced championship format.

To celebrate Pac’s arrival, fans can claim a new custom Team Vitality Trackmania skin, free for all players in-game.

The move underscores Team Vitality’s dedication to broadening its presence in competitive racing while continuing to attract and develop world-class talent across multiple esports disciplines.

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