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NordicBet creates new brand identity and concept – “Makes sports bigger”

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NordicBet is launching a new communication concept and a new brand identity. The concept, ”Makes sports bigger”, aims to strengthen the brand’s position in the Nordics not only by showing its passion for sport, but also by representing the supporters’ passion for sport in a unique and different way. The new concept is the first example of our new international design and creative hub, which aims to streamline and scale the company’s work within brand identity and design across Betssons markets. NordicBet is first out, but we will see more brands within the Group supported by the Global Brand & Creative team led by our Director of Brand and Creative, Kay Hook.

“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the Group. The Nordics are first out with this kind of collaboration, and other markets will follow,” says Ronni Hartvig CCO Betsson Group.

NordicBet was one of the first sports betting brands in the Nordics to offer bets beyond the big top leagues. The brand quickly became a favourite among sports fans. The brand is now taking new steps to further strengthen its identity with a more cross-market approach.

“Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team. It can be wearing the team’s shirt, putting on lucky socks or having the same match day routines; all to support their team and doing whatever it takes to win. That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that Makes sports bigger,” says Kay Hook Director of Brand and Creative.

The concept is launched, among other things, with the new TV commercial above will consolidate NordicBet as the obvious place for sports lovers to enhance their experience. The concept has been developed in collaboration with the advertising agency Hong Kong. The award-winning Danish director Jeppe Rønde, known for the film Almost Human with Stephen Fry, and the production company Bacon have also been involved in NordicBet’s new TV commercial.

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BetFury Marks Its 6 Years With the Grand $1.5M+ Furyverse 6.0 Celebration

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Year after year, BetFury continues to captivate players and crypto enthusiasts with large-scale events — and this milestone is no exception. To mark its 6th Anniversary, the platform has unveiled Furyverse 6.0 Birthday, a multi-week celebration running until November 14, 2025. Featuring a progressive $1,500,000 prize pool, the campaign offers participants the chance to engage in a series of competitive activities and battles with structured rewards.

About the Furyverse 6.0 Birthday

Over all these years, BetFury has evolved from a bold crypto-casino into a full-scale entertainment Furyverse with over 6 million users worldwide. In recognition of this milestone, the platform has introduced an anniversary event featuring raffles, prediction challenges, and limited-time bonuses, available to both new and existing users. Further details are provided below.

Legendary Birthday Battles for $380,000+

User competitions are increasing in activity, particularly those involving substantial prize pools. Participants can enter battles by playing Slots, Original Games, Live Casino titles, or placing bets on sports events.Additionally, there are thematic competitions, such as the $7,500 FunFury Fusion Battles, where players can use FUNFURY, the platform’s free token, to place free bets and compete for real-money rewards.

$10,000 B-day Referral Race

BetFury honors players who help grow its community. Thus, the platform is holding a Referral Race with a $10,000 prize pool, rewarding users who bring new members to the platform.

$200,000+ Virtual B-day Raffle

This festive lottery invites players to collect tickets across different sections of the BetFury platform and win elite rewards.

$10,000 Sport Prediction Event

This free activity allows sports fans to earn crypto without placing any bets. For those interested in sports betting, the $175,000 Random Portal Bonuses & Free Bets Portal offers opportunities to wager on favorite sports and receive additional bonuses.

B-day Bonus Drop: 50,000,000 BFG Giveaway

The highlight of the celebration is the B-day Bonus Drop — a massive giveaway of 50,000,000 BFG, BetFury’s native tokens, shared among all active users. The claiming option will be open from November 3 until November 17. Other details for participating are here: https://betfury.com/promo/bday-bonus-drop

About BetFury

BetFury is an ecosystem of crypto products for entertainment and additional income. The platform offers an exclusive Welcome Pack, featuring a deposit bonus of up to $10,500 and 225 Free Spins.

BetFury proposes over 8,000 Slots and 20 Original games with up to 99.28% RTP. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average. Along with major events and crypto-earning opportunities, the platform offers numerous lucrative bonuses, including Rakeback, Crypto Staking with an APR of up to 60%, Cashback of up to 25%, and more.

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Alisia Preston

BetFury

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Danko Vukovic Managing Director at Elbet

QTech Games strengthens its elite suite with Elbet’s slots and crash games

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Emerging-markets leader expands its all-encompassing library with exciting new portfolio

QTech Games, the leading game aggregator for all emerging markets, has signed its latest provider partnership with Elbet, enabling its platform customers to access the supplier’s innovative range of crash games and slots.

Elbet has won critical and commercial acclaim in a variety of markets – including Latin America and Africa, key markets for QTech Games – and will now have its spectrum of crash games and broader slots content made available to QTech’s growing group of operator partners in these territories. The deal also organically broadens Elbet’s international footprint across Asia, QTech’s continent of formative growth and dominance.

These popular titles include its flagship crash game Rocketman, alongside Soaring, Soccer Rush and Raccoon Rush, not to mention its wider slots catalogue. More generally, Elbet’s varied content also caters for every player type with fast-paced games across virtual sports, classic casino as well as bingo, instant-win games and these in-demand crash titles.

As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “Our ever-growing suite of products has long featured the best slots and crash games from all around the world, and Elbet is the latest impressive exponent in the latter domain. Their focus on this white-hot mini-vertical affords our clients even more engaging content which we’re sure will increase the retention and acquisition of customers.”

“Theirs is a growing and constantly innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some quality graphics, gameplay and unique features.

Danko Vuković, Managing Director at Elbet, added: “This agreement naturally broadens Elbet’s global scope, targeting untapped territories across Asia, alongside our ongoing Africa to Latin America, and creating new revenue streams. We are dedicated to innovation and excellence, continually striving to enhance our offerings and support the growth and success of our partners, and QTech’s expansive distributional influence is second to none.

“Together, we can raise the igaming bar and shape a localised experience for global players. So, we can’t wait to witness how these games perform. Elbet is targeting only the finest content aggregators to improve our visibility and influence in the sector, and QTech Games sets the gold standard for emerging markets.”

The post QTech Games strengthens its elite suite with Elbet’s slots and crash games appeared first on European Gaming Industry News.

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Frank Heinänen Executive Managing Director at Together Gaming Solutions

Together Gaming Solutions Chooses Internet Vikings as Hosting Provider for VMware Cloud and Backup Services

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Internet Vikings, a hosting provider for the European and the America’s iGaming and online sports betting industry, announces it entered into an agreement with Together Gaming Solutions, a cloud-based platform provider. Together Gaming Solutions has chosen Internet Vikings as its hosting provider, leveraging VMware cloud services and backup servers in Europe.

Together Gaming Solution’s decision to partner with Internet Vikings was directed by the hosting provider’s established reputation, competitive hosting packages, and personalized account management. Together Gaming Solutions also highlighted Internet Vikings’ customer-centric support and proven reliability in the iGaming industry as determining factors in their choice.

“Internet Vikings stood out for their technical expertise, and experience” said Frank Heinänen, Executive Managing Director, at Together Gaming Solutions. “Their services provide the reliability we need to deliver solutions to our clients. This partnership will enhance our platform’s performance and support our long-term goals.”

Internet Vikings’ backup services ensure business continuity, data security, and compliance with regulatory GDPR requirements, offering Together Gaming Solutions peace of mind as they focus on their core operations.

“We are glad to support Together Gaming Solutions with our reliable hosting,” said Rickard Vikström, CEO, and Founder of Internet Vikings. “We have found that our personalized approach meets the needs of iGaming operators, and we are happy to offer the solutions that meet their requirements.”

The post Together Gaming Solutions Chooses Internet Vikings as Hosting Provider for VMware Cloud and Backup Services appeared first on European Gaming Industry News.

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