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NordicBet creates new brand identity and concept – “Makes sports bigger”

Published

4 years ago

August 29, 2022

Reading Time: 2 minutes

NordicBet is launching a new communication concept and a new brand identity. The concept, ”Makes sports bigger”, aims to strengthen the brand’s position in the Nordics not only by showing its passion for sport, but also by representing the supporters’ passion for sport in a unique and different way. The new concept is the first example of our new international design and creative hub, which aims to streamline and scale the company’s work within brand identity and design across Betssons markets. NordicBet is first out, but we will see more brands within the Group supported by the Global Brand & Creative team led by our Director of Brand and Creative, Kay Hook.

“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the Group. The Nordics are first out with this kind of collaboration, and other markets will follow,” says Ronni Hartvig CCO Betsson Group.

NordicBet was one of the first sports betting brands in the Nordics to offer bets beyond the big top leagues. The brand quickly became a favourite among sports fans. The brand is now taking new steps to further strengthen its identity with a more cross-market approach.

“Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team. It can be wearing the team’s shirt, putting on lucky socks or having the same match day routines; all to support their team and doing whatever it takes to win. That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that Makes sports bigger,” says Kay Hook Director of Brand and Creative.

The concept is launched, among other things, with the new TV commercial above will consolidate NordicBet as the obvious place for sports lovers to enhance their experience. The concept has been developed in collaboration with the advertising agency Hong Kong. The award-winning Danish director Jeppe Rønde, known for the film Almost Human with Stephen Fry, and the production company Bacon have also been involved in NordicBet’s new TV commercial.

DATA.BET

DATA.BET Issues Comprehensive Sportsbook Report

Published

19 minutes ago

April 24, 2026

Wladimir P.

data.bet-issues-comprehensive-sportsbook-report

DATA.BET, a trusted sportsbook solution supplier, has published its annual Sportsbook Report, an in-depth look at its performance in 2025, and the key trends shaping the European iGaming industry heading into 2026. The reports reflect the company’s commitment to transparency and giving operators a clear view of what’s working and how to capitalize on it.

The 2025 Sportsbook Report goes beyond the numbers as it unpacks the thinking behind DATA.BET’s performance to date. The company saw an average of 23% increase in their clients’ turnover, demonstrating a clear picture of what’s working in the iGaming space today. The report covers:

Industry trends that defined iGaming in 2025 and continue to influence the market in 2026
Rising tax & regulation across European markets, pushing operators to reassess where and how they run their business
The demand of low-tier esports tournaments and high-engagement disciplines such as Valorant semi-pro matches has proven growth.
Key metrics and business results across the company’s three verticals: esports, sports, and virtuals.
A practical guide for casino brands planning to add a sportsbook to their projects in 2026, backed by proof of existing client base.

“We believe that transparency builds trust and moves the whole industry forward. At DATA.BET sits at the core of everything we do, and this report reflects that. With the addition of sports betting last year, we want to show how our product continues to evolve and improve, and how we help operators grow their revenue through betting that works,” commented Yurii Berest, CEO of DATA.BET.

The DATA.BET Sportsbook Report is available via the link.

The post DATA.BET Issues Comprehensive Sportsbook Report appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Booming Games

Booming Games launches Mr. Oinkster’s Power Hit slot

Published

19 minutes ago

April 24, 2026

Wladimir P.

booming-games-launches-mr.-oinkster’s-power-hit-slot

New release adds an expanding 3x4x4x4x3 grid, up to 1,194 ways to win, and a 5,000x max win, the studio says.

Booming Games has launched Mr. Oinkster’s Power Hit, the latest entry in its Mr Oinkster slot series.

The company said the game uses a 3x4x4x4x3 grid that can expand to 3x6x6x6x3, offering between 576 and 1,194 ways to win. Booming Games also stated the title has a maximum win potential of 5,000x.

According to the studio, COLLECT symbols on reels one and five gather coin values across all reels, with Reel Frenzy multipliers ranging from 2x to 5x. The game also includes progressive prizes that can be boosted by special symbols in the base game, as well as Second Chance respins.

Booming Games said three Scatter symbols trigger 10 Free Spins, where “sticky nudging collectors” expand and return to collect additional coin values. During Free Spins, prize pots are boosted to maximum values, alongside more frequent collects and Reel Frenzy triggers.

Craig Asling, Director of Games at Booming Games, said: “This is the latest iteration of our classic Mr Oinkster series, which we’re confident will be as popular as ever. The game is packed with features that build tension and keep the fun going for longer, making this an innovative twist on a timeless classic. Are you ready to unlock truly pigtastic wins? Play Mr. Oinkster’s Power Hit now!”

The post Booming Games launches Mr. Oinkster’s Power Hit slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

NOVOMATIC Americas Ignites Momentum at Indian Gaming Association Trade Show & Convention

Published

19 minutes ago

April 24, 2026

GamingAmericas.com

novomatic-americas-ignites-momentum-at-indian-gaming-association-trade-show-&-convention

NOVOMATIC Americas showcased its industry leadership at the Indian Gaming Association Trade Show & Convention with a compelling presentation of its latest offerings, including the debut of the striking visual “Neon Nile” experience, highlighting its commitment to design, innovation, and performance-driven product strategy.

From opening day through close, the NOVOMATIC Americas booth emerged as a high-interest destination on the show floor, drawing strong reaction from tribal operators, partners, and industry leaders across North America.

Key highlights from the event included sustained, high-quality booth traffic from key Class III tribal operators; particularly strong reception to RISING TREASURES link, including its recent debut on the Eilers & Krejcik Gaming performance index, reinforcing its position as a proven, performance-driven link; and VISION LINK, which drew significant attention for its scalable progressive architecture and future-ready flexibility. A standout on the show floor was the integrated presentation of VISION LINK with the outstanding 4-POD sign, creating a high-impact merchandising installation that elevated both the bank’s and the brand’s presence. Additional highlights included Novo Unity Pro electronic table game innovations and strategic customer interactions focused on performance, growth, and expanding relationships across tribal gaming markets.

“This year’s IGA was about more than presence; it was about consistency and progress. The customer energy and response to our new products, our people, and the evolving visual experience exceeded expectations and validated the direction we’re taking as an organization,” said Kathleen McLaughlin, VP of Marketing, Communications, and Corporate Accounts.

“We sincerely thank all customers, partners, and attendees who visited our booth and contributed to a highly successful event. With strong momentum and a clear focus on execution, we remain committed to delivering innovative gaming solutions that drive measurable results for our customers”, said Sabine Stoppel, Managing Director at NOVOMATIC Americas.

The post NOVOMATIC Americas Ignites Momentum at Indian Gaming Association Trade Show & Convention appeared first on Americas iGaming & Sports Betting News.