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NordicBet creates new brand identity and concept – “Makes sports bigger”

Published

3 years ago

August 29, 2022

Reading Time: 2 minutes

NordicBet is launching a new communication concept and a new brand identity. The concept, ”Makes sports bigger”, aims to strengthen the brand’s position in the Nordics not only by showing its passion for sport, but also by representing the supporters’ passion for sport in a unique and different way. The new concept is the first example of our new international design and creative hub, which aims to streamline and scale the company’s work within brand identity and design across Betssons markets. NordicBet is first out, but we will see more brands within the Group supported by the Global Brand & Creative team led by our Director of Brand and Creative, Kay Hook.

“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the Group. The Nordics are first out with this kind of collaboration, and other markets will follow,” says Ronni Hartvig CCO Betsson Group.

NordicBet was one of the first sports betting brands in the Nordics to offer bets beyond the big top leagues. The brand quickly became a favourite among sports fans. The brand is now taking new steps to further strengthen its identity with a more cross-market approach.

“Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team. It can be wearing the team’s shirt, putting on lucky socks or having the same match day routines; all to support their team and doing whatever it takes to win. That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that Makes sports bigger,” says Kay Hook Director of Brand and Creative.

The concept is launched, among other things, with the new TV commercial above will consolidate NordicBet as the obvious place for sports lovers to enhance their experience. The concept has been developed in collaboration with the advertising agency Hong Kong. The award-winning Danish director Jeppe Rønde, known for the film Almost Human with Stephen Fry, and the production company Bacon have also been involved in NordicBet’s new TV commercial.

40 Lucky Wilds Hot

Amusnet Releases 40 Lucky Wilds Hot

Published

2 hours ago

October 8, 2025

Niji Narayan

Reading Time: < 1 minute

Amusnet has released its latest slot game – 40 Lucky Wilds Hot. This sizzling online slot turns the temperature up with classic charm, vibrant symbols, and electrifying winning potential.

Designed with 5 reels and 40 fixed paylines, 40 Lucky Wilds Hot invites players into a world where every spin crackles with excitement. The game brings luck and heat together through its beautifully crafted set of symbols, including the Crystal Clover Wild that appears on the 2nd, 3rd and 4th reels. It substitutes for all other symbols except for the two Scatter symbols (the Dollar and the Star) to help players form winning combinations.

With high-energy visuals, seamless gameplay, dynamic sound effects and fantastic special features, every spin delivers a rush of anticipation. Whether you’re drawn to the traditional slot aesthetic or the thrill of rapid-fire wins, 40 Lucky Wilds Hot is the perfect blend of nostalgia and modern excitement.

Buy Bonus

The Buy Bonus allows players to purchase one, two, or three Expanding Wilds on reels 2, 3, or 4 for 4.5x, 15x and 71.5x the total bet, respectively.

Guaranteed Wins

While active, Guaranteed Wins ensures that at least one winning line appears on the reels during spins.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases 40 Lucky Wilds Hot appeared first on European Gaming Industry News.

Central Europe

Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

Published

2 hours ago

October 8, 2025

Niji Narayan

pamela-klockenbrink-becomes-the-new-managing-director-of-merkur-casino

Reading Time: < 1 minute

Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.

With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.

Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”

Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”

The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.

Asia

Indian Government Releases Draft Rules for Online Gaming Act 2025

Published

2 hours ago

October 8, 2025

Niji Narayan

indian-government-releases-draft-rules-for-online-gaming-act-2025

Reading Time: < 1 minute

The Indian Ministry of Electronics and Information Technology (MeitY) has released draft rules for the Promotion and Regulation of Online Gaming Act, 2025, which was introduced back in August.

The draft outlines how online games will be classified and registered, what formats are permitted, and the powers of the proposed Online Gaming Authority of India. It also specifies how registrations can be suspended or cancelled, how grievances will be addressed, and what penalties will apply for violations.

The ministry has invited public feedback on the draft, asking stakeholders to send comments on each rule by October 31.

The Act aims to draw a clear line between gaming and gambling. Passed in August, it bans online money games while supporting esports and “social gaming” (regular video games) as legitimate forms of entertainment.

Introduced by Union IT Minister Ashwini Vaishnaw on August 20 in the Lok Sabha, the Bill cleared the Rajya Sabha the next day and received presidential assent by August 22.

Prime Minister Narendra Modi called it a “major decision,” saying, “Gaming is not bad, gambling is. They call it gaming, but it becomes gambling.” He added that India should strengthen its global position in gaming and capture a larger share of the market.

The post Indian Government Releases Draft Rules for Online Gaming Act 2025 appeared first on European Gaming Industry News.