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NordicBet creates new brand identity and concept – “Makes sports bigger”
NordicBet is launching a new communication concept and a new brand identity. The concept, ”Makes sports bigger”, aims to strengthen the brand’s position in the Nordics not only by showing its passion for sport, but also by representing the supporters’ passion for sport in a unique and different way. The new concept is the first example of our new international design and creative hub, which aims to streamline and scale the company’s work within brand identity and design across Betssons markets. NordicBet is first out, but we will see more brands within the Group supported by the Global Brand & Creative team led by our Director of Brand and Creative, Kay Hook.
“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the Group. The Nordics are first out with this kind of collaboration, and other markets will follow,” says Ronni Hartvig CCO Betsson Group.
NordicBet was one of the first sports betting brands in the Nordics to offer bets beyond the big top leagues. The brand quickly became a favourite among sports fans. The brand is now taking new steps to further strengthen its identity with a more cross-market approach.
“Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team. It can be wearing the team’s shirt, putting on lucky socks or having the same match day routines; all to support their team and doing whatever it takes to win. That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that Makes sports bigger,” says Kay Hook Director of Brand and Creative.
The concept is launched, among other things, with the new TV commercial above will consolidate NordicBet as the obvious place for sports lovers to enhance their experience. The concept has been developed in collaboration with the advertising agency Hong Kong. The award-winning Danish director Jeppe Rønde, known for the film Almost Human with Stephen Fry, and the production company Bacon have also been involved in NordicBet’s new TV commercial.
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Former DAZN executive joins as the safer gambling consultancy scales internationally from Manchester.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the company said on 5 May 2026. The Manchester-based gambling-harm prevention consultancy said the hire is part of its next phase of international growth.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to help scale operations and expand its role with organisations in “high-risk sectors,” including sport, gambling, and education.
Chetan Pandya, Managing Director at EPIC Global Solutions, said: “EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey.”
Paul Buck, CEO of EPIC Global Solutions, added: “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that.”
EPIC said it is expanding its presence in North America and internationally, alongside the development of scalable and digitally-enabled solutions to support organisations across multiple markets.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Manchester-based gambling-harm prevention consultancy says the hire supports expansion in North America and other markets.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the Manchester-based gambling-harm prevention consultancy said on 5 May 2026.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to support its next phase of international growth and to scale its operations as regulatory scrutiny increases and operators expand into new markets.
“EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey,” Pandya said.
CEO Paul Buck said the hire strengthens EPIC’s leadership as it expands its presence in North America and develops “scalable and digitally-enabled solutions” to support partners across multiple jurisdictions. “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that,” Buck added.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Americas iGaming & Sports Betting News.
Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.
StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.
Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”
StreamRollers listed its top 10 ranked influencers as:
- Raja Richter (The Big Jackpot),
- Vegas Matt,
- Lady Luck HQ,
- Brian Christopher Slots,
- NG Slot,
- D Lucky Experience,
- Mr. Hand Pay,
- Pompsie,
- Xposed
- and PokerMetarb.
The company said the full Top 100 list has been published on its Instagram account.
The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.
David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”
The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.
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