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NordicBet creates new brand identity and concept – “Makes sports bigger”

Published

4 years ago

August 29, 2022

Reading Time: 2 minutes

NordicBet is launching a new communication concept and a new brand identity. The concept, ”Makes sports bigger”, aims to strengthen the brand’s position in the Nordics not only by showing its passion for sport, but also by representing the supporters’ passion for sport in a unique and different way. The new concept is the first example of our new international design and creative hub, which aims to streamline and scale the company’s work within brand identity and design across Betssons markets. NordicBet is first out, but we will see more brands within the Group supported by the Global Brand & Creative team led by our Director of Brand and Creative, Kay Hook.

“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the Group. The Nordics are first out with this kind of collaboration, and other markets will follow,” says Ronni Hartvig CCO Betsson Group.

NordicBet was one of the first sports betting brands in the Nordics to offer bets beyond the big top leagues. The brand quickly became a favourite among sports fans. The brand is now taking new steps to further strengthen its identity with a more cross-market approach.

“Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team. It can be wearing the team’s shirt, putting on lucky socks or having the same match day routines; all to support their team and doing whatever it takes to win. That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that Makes sports bigger,” says Kay Hook Director of Brand and Creative.

The concept is launched, among other things, with the new TV commercial above will consolidate NordicBet as the obvious place for sports lovers to enhance their experience. The concept has been developed in collaboration with the advertising agency Hong Kong. The award-winning Danish director Jeppe Rønde, known for the film Almost Human with Stephen Fry, and the production company Bacon have also been involved in NordicBet’s new TV commercial.

Diana Larina CMO at Evoplay

Evoplay promotes Diana Larina to Chief Marketing Officer

Published

22 minutes ago

May 12, 2026

Wladimir P.

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Evoplay has promoted Diana Larina to Chief Marketing Officer, expanding its senior leadership team.

Larina joined Evoplay in 2022 as Head of B2B Marketing. She was promoted to Head of Growth Marketing in 2023 and appointed Head of Marketing in November 2024.

Evoplay said Larina has led marketing initiatives spanning brand, performance and partner-focused campaigns, and contributed to a shift towards a more B2C-focused approach aimed at strengthening player engagement.

Diana Larina, CMO at Evoplay, said: “I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”

Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”

The post Evoplay promotes Diana Larina to Chief Marketing Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Playson supplies slots to StarVegas in Switzerland deal via Greentube

Published

22 minutes ago

May 12, 2026

Wladimir P.

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Playson has partnered with Swiss online casino operator StarVegas to distribute its slot content in Switzerland, with integration handled via Greentube.

StarVegas is operated by Casino Interlaken. Under the agreement, StarVegas players in Switzerland gain access to Playson titles including Thunder Coins XXL: Hold and Win, Coin Strike: Hold and Win and Pink Joker: Hold and Win.

Blanka Homor, Sales Director at Playson, said: “Switzerland is a key area of opportunity and growth for Playson, and through StarVegas, we look forward to reaching even more local players and meeting the high demand for our games with a highly regarded and responsible partner.”

Mayke Wolf, COO at StarVegas, said: “As one of the first licensed Swiss online casinos, StarVegas offers a wide selection of games from leading international providers and a high-quality gaming experience tailored to the Swiss market. Our players are huge fans of Playson’s thoughtfully crafted portfolio, with its larger-than-life slots and characters that resonate strongly and stand the test of time. This makes the integration a natural addition to our platform, and we are delighted to bring this highly requested content to our players. The full portfolio can be accessed via starvegas.ch as well as through the popular StarVegas mobile apps.”

The post Playson supplies slots to StarVegas in Switzerland deal via Greentube appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers

Published

22 minutes ago

May 12, 2026

Wladimir P.

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The UAE Lottery, operated by The Game L.L.C (a Momentum Group company), partnered with Zulekha Hospital to deliver an orthopaedic workshop for residents in Berkeley UAE’s shared accommodation on April 30, 2026.

The one-hour session, titled “Stronger Body, Safer Work”, focused on injury prevention, posture improvement, safer lifting techniques, and basic exercises for workers in physically demanding roles involving lifting, movement, and repetitive tasks.

Zulekha Hospital specialists led the workshop, including Dr. Saleh Kagzi, Specialist Orthopaedic Surgeon, and physiotherapist Ms. Ceona Prakash Chopde, who delivered live stretching and strengthening demonstrations. Organisers also offered optional onsite medical consultations for participants to discuss back, neck, shoulder, and joint concerns.

Commenting on the initiative, Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, said: “Through H.O.P.E. we are proud to deliver initiatives that promote health and wellbeing across various communities in the UAE. This workshop reflects our commitment to bringing practical, accessible support directly to those who can benefit most.”

Dr. Aniruddha Lahiri, Senior Director Administration at Zulekha Hospital added: “We were delighted to partner with The UAE Lottery on this important initiative. Prevention, movement, and early care play a vital role in maintaining long-term health, particularly for individuals in physically demanding professions. We hope that our practical advice helps participants in their daily lives.”

The post UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.