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How Finland Became an Online Gambling Powerhouse

Finland is popular for many reasons. First, it is the happiest country in the world. It has the cleanest air and the best education system. Other attractions include its reindeers, thousands of lakes, and the Santa Claus Village.
On the surface, Finland doesn’t seem ideal for an online gambling revolution. However, the country has grown into a powerhouse over time. It is bustling with opportunities for both online casino fans and operators. Here are a few reasons why the region has been so competitive.
1. Variety of Options
The number of land-based casinos in Finland is limited. While this may seem like an issue, it actually fuels the online market. All of the country’s land-based casinos are managed under a state-owned monopoly. Therefore, the number of operators is limited. It is no surprise that betting fans are turning to online casinos.
Online casino operators don’t have to deal with any harsh restrictions. Therefore, there is a much wider variety of online casinos for Finnish players. International operators love the Finnish market and are happy to invest in it.
The economy is buoyant, and the government doesn’t impose many restrictions, even for casinos that are physically based elsewhere. Many Finnish-based operators have already set up business in the country, hence giving local players more options.
2. Change In Ethos
Finns have had a few concerns over the increased growth of online casinos in their country. While casino providers make profits, many were concerned about the issue of gambling addiction. There weren’t enough regulatory measures to protect such bettors.
However, regulations are now in place to promote responsible gambling. This was always an issue, but it became more obvious during COVID shutdowns. The industry continues to grow, and there are obvious efforts to improve the relationships between betting fans and online casino providers.
3. An Adaptable Market
As the online betting audience continues easing away from desktop to mobile devices, Finland moves with it. In fact, the country has always been ahead of the game in that regard. In the last year, mobile casino playing has increased by ten percent.
Finn bettors remain adaptable in both online and offline markets. Their government is pretty relaxed about online gambling, and the people are always excited to try out new things.
Finland is generally forward-thinking, and most people support the idea that individuals are at liberty to make independent choices. The freedom to adapt as you wish has helped expand the market.
4. Technological Advancement
Finland enjoys exceptional technological advancement. In fact, it is one of the leading European countries in regard to technology. Over 5.5 residents actively engage in some form of online gambling activities.
As a result,, the industry brings in two billion Euros every year. If things keep going as they are, the sum is likely to rise. All profits from state-owned facilities go to projects that profit the society including education and environmental research.
Since players know where profits from the online betting industry are going, they are excited to try out online casinos.
5. Diverse Market
Finnish online gambling sites appeal to diverse markets. Poker games and video slots haven’t been accessible to players for a long time. However, they are now available in almost all online casinos.
Liberal regulations, an open-minded population, and a tech-savvy market have made it possible for online casinos to target wider markets. Being such a progressive country, Finland is expected to continue enjoying growth over the years.
6. Active Encouragement
The Finnish government is actively encouraging its people to explore online casinos. It is known for its famous slang ‘A Finn always wins.’ This basically means that even if you lose, the money goes to projects that benefit the society.
This has helped Finns grow a betting culture that feels like a moral obligation. You will find slot machines everywhere you go; workplaces, cafes, shops, and gas stations. This is unique in European countries.
The government’s involvement in the industry may seem like a bad thing, but it is a double-edged sword that has helped the industry grow.
7. Moving Online
The country launched its first online casino in 1996. Play Among Friends joined the industry in 2007. After licensing, the operators started offering reliable gambling and live casino options.
Being such an affluent country, Finland’s mobile technology is spreading fast. Everything is happening online, and people have embraced online shopping, online learning, and consequently, online shopping. Ownership of modern mobile technologies is increasing, and people have now shifted to mobile gaming.
8. Outside Interest
Although the state prohibits foreign suppliers from marketing within its populace, it allows access to international networks and sites. Therefore, many outsiders are interested in the Finnish online casino market.
In addition, Finland doesn’t have any laws preventing its citizens from playing at foreign sites. The country has a deep culture of personal choice, and it has made things easy for outside investors.
9. The Country’s Love for Gaming
Finland has always loved gaming. It is one of the few countries in the world that have always had a natural love for online games, particularly slots and table games. In 2019, for example, the country’s biggest regulator recorded 13 million euros in revenue.
The gambling regulatory body reported that almost 50 percent of the adult population is actively involved in gambling. This doesn’t include those that subscribe to foreign casinos.
The Job Ahead
Even though Finland is already doing exceptionally well, it still has a challenge to overcome in the future. The biggest challenge is for the country to maintain its grip on the profits and progress. It must continue to support the gambling habits of the population to stay competitive.
Online casino providers have to stay ahead of the latest trends and promotions. They have to give players better bonuses and promotions. Since domestic providers are competing with big international companies, they have to step up. If they can no longer compete, revenue will decline.
Since the government mostly controls the industry, it requires extra effort to keep innovating. There are no indications that the government is going to change this system. However, it is probably going to affect neighboring countries.
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Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours

Stake, the world’s largest online casino, today announced the launch of Stake Engine — a next-generation Remote Gaming Server (RGS) built to give developers the tools, infrastructure, and audience they need to succeed on their terms.
Backed by the technology behind 300 billion bets and a global community of over 20 million players, Stake Engine offers an instant path to revenue with full end-to-end game development tools and the most developer-friendly commercial model in iGaming: 10% GGR (Gross Gaming Revenue), paid monthly.
Whether you’re an indie creator or a full-scale studio, Stake Engine offers everything you need to build, deploy, and grow games on your terms.
Studios are already winning.
Over the past 12 months, games built on Stake Engine have generated $3.31 billion in turnover. In the most recent quarter, three titles ranked among Stake’s top 50 games by total bets: Massive Studio’s Jawsome at #17, Serpentina at #23, and Twist’s Samurai Dogs Unleashed at #25.
Who can build?
Any developer. From math devs and indie studios to full-stack teams, if you can design and deliver engaging games, you’re welcome here.
What can you build?
Anything your imagination allows. Slots, wheel mechanics, card-based logic, original IP, Stake Engine has no templates, no restrictions, and no gatekeeping. If it plays well and meets our standards, you can build it, launch it, and own it.
Why build on Stake Engine?
Stake Engine gives developers everything they need to launch faster, without the barriers that slow down traditional game development.
No need to build your own infrastructure, negotiate publisher deals, or spend months integrating with legacy Remote Gaming Servers (RGS). With Stake Engine, you can go from idea to live game in days.
Stake handles the infrastructure, distribution, and visibility, so you can focus on what matters: building great games. There’s no pitching, no storefront politics, and no delays.
Behind the scenes, Stake Engine powers everything with a full front-end SDK, integrated math engine, balancing toolkit, and real-time analytics dashboard — putting real performance data at your fingertips.
And once your game goes live, you get paid monthly, with 10% GGR royalties and zero lockups.
Proven at Scale
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Over 300 billion bets placed on Stake
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10 billion monthly wagers processed
- Stake is behind 4% of global Bitcoin transactions
Capable of handling 1 million+ bets per secondStake Engine: Key Features
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Stake Engine delivers unmatched scale and performance, supporting over 1 million bets per second and powered by the same infrastructure behind the world’s most popular crypto casino.
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It offers a full end-to-end developer stack, including a front-end framework, integrated math engine, and balancing toolkit — everything needed to build rich, interactive games quickly and at scale.
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Developers have complete creative freedom with no templates or restrictions. Build any game, upload it, and launch directly to Stake’s global audience.
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Instant deployment tools allow developers to upload, test, and go live in minutes, with full versioning and real-time testing capabilities.
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Stake Engine provides transparent analytics, offering real-time insights into game performance across players, markets, and engagement cohorts.
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It features an industry-leading commercial model with 10% GGR perpetual royalties — the most aggressive terms in gaming, paid monthly without delays or hidden fees.
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Stake Engine is built by developers, for developers. Created by the engineers behind some of iGaming’s top studios, it is focused on speed, control, and fixing everything broken about legacy game launch processes.
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Stake also handles all positioning, marketing, and growth — giving developers full visibility and freeing them to focus purely on building great games.
Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “Stake Engine is built for creators, with speed, freedom, and scale baked in.”
“Stake Engine is more than just infrastructure, it’s a launchpad for the next generation of iGaming creators. We’ve taken everything we’ve learned building the world’s most popular online casino and packaged it into a platform that removes barriers, unlocks creativity, and delivers scale from day one.”
“Stake Engine is what happens when the biggest operator in iGaming builds for the builders. It’s not just a platform. It’s our commitment to the next generation of game creators.”
The post Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours appeared first on European Gaming Industry News.
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Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe

Big Time Gaming introducing its brand new Megapots™ – the future of jackpots! Capable of delivering truly colossal wins with every pulse-pounding spin.
Experience the glitz and the glamour from the studio known for redefining slots in their Art Deco era of 6×7 slot called Big Bucks Deluxe – where Megapots™, Megaways™, and Mega Wins Collide!
Drenched in dazzling visuals and driven by 117,649 Megaways™, Big Bucks Deluxe invites players into a world of opulence, where shimmering Coins, soaring multipliers, and colossal jackpots keep the action at a fever pitch.
With its latest groundbreaking innovation, Megapots™ where Mini, Midi and Mega Megapots™ sit above the reels and showcase random prizes that change with every spin but can only be awarded when the Hold and Spin feature triggers. This happens when you land six or more Coins in any position. This transforms each symbol into its own reel with prizes, multipliers—or Megapots™ themselves—up for grabs.
If players collect three matching Megapots™ symbols you unlock your jackpot and if every reel reveals a Coin symbol, the Hold & Spin ends with your total bonus prize doubled for the ultimate reward – a jaw-dropping crescendo to the feature.
In the Free Spins, Coins that don’t trigger Hold and Spin stay locked for one spin, turning every spin into a slow-burn suspense thriller with sky-high reward potential. Every new Coin resets your respins, and if the entire grid fills, your total prize is doubled.
But that’s not all…
Land three or more Brilliant Golden Stags to unleash 12 dazzling Free Spins with two extra spins for every triggering Scatter beyond the three. During Free Spins, every Coin ramps up your win multiplier—limitlessly!
While the Free Spins play out, the excitement soars as the win Multiplier starts at 1x and then climbs higher with every Coin that appears. If the Hold & Spin feature isn’t triggered, each Coin stays locked in place to build anticipation for the next spin.
Of course, there’s the Bonus Buy™ to buy your way into the feature and dive straight into the action by unlocking the Hold & Spin feature for 35x your bet or unleash 12 exhilarating Free Spins for 100x your bet.
With high-volatility and flexible RTP settings up to 96.26%, Big Bucks Deluxe is built to thrill both new players and high rollers alike. Available on all platforms, in 30+ languages, and designed with sleek HTML5 responsiveness, this is a slot that performs as beautifully as it looks.
Nik Robinson, CEO, at Big Time Gaming, said: “Big Bucks Deluxe puts players in the spotlight while showcasing our latest innovative mechanic, Megapots™. We are raising the curtain on a new era of jackpot gameplay — glamorous, electrifying, and undeniably BTG. This is a game that’s all about unlocking colossal wins in style, especially when the Hold & Spin feature triggers.”
“With dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.”
The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
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Gamzix gains data-driven marketing advantage with First Look Games partnership

Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
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