Latest News
Danske Spil Reports Slight Increase of Revenue in First Half of 2021
State-owned Danish gaming operator Danske Spil has reported a slight increase in revenue for the first half of 2021, up 1.6% year-on-year to DKK2.34bn (€314.3m).
An increase in revenue from online gaming and lottery made up for declines in land-based gaming amid continued closures due to the Covid-19 pandemic.
Danske Lotteri Spil, the operator’s core business, contributed the majority of this total, aided by large jackpots and increased online ticket sales. This helped lottery revenue grow 3.6% to DKK1.35bn for the six months.
Danske Licens Spil’s online casino and sports betting offerings also enjoyed increased revenue, up 4.3% year-on-year to DKK934.5m for the first six months of the year.
The growth was helped by a full sporting calendar and Denmark’s strong performance in the UEFA Euro 2020 championship, which helped the operator pick up 38,000 new customer registrations. The fantasy sports brand Swush saw revenue rocket 442% to DKK11.4m.
Across all operators, non-lottery gambling revenue in Denmark reached DKK2.88bn (€387m) in the first half, up 6.4% year-on-year.
Danske Spil’s online gaming and lottery gains were mirrored by a decline in land-based revenue due to continued closures for most of the first half. Elite Gaming venues were closed for five months (compared to three months in H1 2020), resulting in a 58.7% decline in revenue to DKK40.5m.
Company chair Peter Christensen said the results were satisfactory, emphasising that the operator’s return to the state was up year-on-year despite the introduction of its Safe Play initiative in the first half, introducing mandatory identification checks at all venues.
Danske Spil paid DKK288.2m in state taxes and saw an operating profit of DKK1.69bn, up 1.4% year-on-year. It maintained its revenue forecast of DKK4.60bn to DKK4.80bn for the year, but it upped its profit forecast to between DKK1.40bn and DKK1.50bn.
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Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
csr
UAE Lottery partners SmartLife and GEMS to run financial workshop for bus staff
The UAE Lottery, operated by The Game L.L.C., partnered with SmartLife Foundation and Premier Schools Accommodation – GEMS Education to deliver a financial awareness workshop in Abu Dhabi on 18 June, 2026.
Held at GEMS Education’s Premier Schools Accommodation, the session brought together more than 60 school bus drivers and helpers for training on budgeting and saving basics, fraud prevention, and retirement planning. The workshop also included quizzes and certificates.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Financial knowledge is a powerful enabler of confidence, and long-term financial stability. Through H.O.P.E., we are committed to driving initiatives that equip individuals with practical life skills to help them build better opportunities for themselves and shape a more secure future. This workshop reflects our belief in people-focused partnerships that create meaningful and lasting impact across communities.”
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we strongly believe that knowledge creates empowerment. Many bluecollar workers dedicate themselves tirelessly to supporting their families yet often have limited access to structured financial education. Through partnerships like this, we can help individuals make informed financial decisions, build healthier financial habits, and plan more confidently for the future.”
The organisers said the initiative sits under the “Opportunities” pillar of H.O.P.E., The UAE Lottery’s CSR platform covering Healthcare, Opportunities, Planet, and Enrichment, and is aligned with national priorities for social impact in the UAE.
The post UAE Lottery partners SmartLife and GEMS to run financial workshop for bus staff appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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