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Danske Spil Reports Slight Increase of Revenue in First Half of 2021
State-owned Danish gaming operator Danske Spil has reported a slight increase in revenue for the first half of 2021, up 1.6% year-on-year to DKK2.34bn (€314.3m).
An increase in revenue from online gaming and lottery made up for declines in land-based gaming amid continued closures due to the Covid-19 pandemic.
Danske Lotteri Spil, the operator’s core business, contributed the majority of this total, aided by large jackpots and increased online ticket sales. This helped lottery revenue grow 3.6% to DKK1.35bn for the six months.
Danske Licens Spil’s online casino and sports betting offerings also enjoyed increased revenue, up 4.3% year-on-year to DKK934.5m for the first six months of the year.
The growth was helped by a full sporting calendar and Denmark’s strong performance in the UEFA Euro 2020 championship, which helped the operator pick up 38,000 new customer registrations. The fantasy sports brand Swush saw revenue rocket 442% to DKK11.4m.
Across all operators, non-lottery gambling revenue in Denmark reached DKK2.88bn (€387m) in the first half, up 6.4% year-on-year.
Danske Spil’s online gaming and lottery gains were mirrored by a decline in land-based revenue due to continued closures for most of the first half. Elite Gaming venues were closed for five months (compared to three months in H1 2020), resulting in a 58.7% decline in revenue to DKK40.5m.
Company chair Peter Christensen said the results were satisfactory, emphasising that the operator’s return to the state was up year-on-year despite the introduction of its Safe Play initiative in the first half, introducing mandatory identification checks at all venues.
Danske Spil paid DKK288.2m in state taxes and saw an operating profit of DKK1.69bn, up 1.4% year-on-year. It maintained its revenue forecast of DKK4.60bn to DKK4.80bn for the year, but it upped its profit forecast to between DKK1.40bn and DKK1.50bn.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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