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Svenska Spel Donates SEK 4.3M to Swedish Youth Sports in 2019
Svenska Spel, the Swedish gambling operator, has donated just over SEK 4.3 million to Swedish youth sports in 2019.
The prize pallet is an initiative where Svenska Spel contributes SEK 10,000 for each international pallet place that Swedish athletes have taken during the year.
2019 was a very successful year for Swedish sports and the number of medals became more than ever, which also means that Svenska Spel distributes more money than ever to Swedish youth sports, a total of SEK 4,320,000.
“Swedish sport stands very strong internationally and 432 medals, i.e. just over one medal per day, are incredibly impressive. We at Svenska Spel are, as Sweden’s largest sports sponsor, very proud and happy to be able to distribute this money that will help strengthen youth sports around the country,” Patrik Hofbauer, CEO of Svenska Spel, said.
“Because it is through a broad youth sport and a good talent development that we lay the foundation for future international success,” Patrik Hofbauer added.
Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
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Evoplay, the award-winning game development studio, has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape.
Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations.
This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Clearing all rocks in the base game awards eight free spins, where two core features drive engagement. Silver Nuggets increase a progressive win multiplier starting at x1, while Gold Nuggets award additional free spins, extending the round and increasing overall win potential.
To improve access to the bonus round, the Bonus Chance feature is available, doubling the probability of triggering free spins in exchange for a higher stake.
Players can also opt for the Bonus Buy feature to enter the free spins mode directly.
With a 96.11% RTP and a maximum win of 10,000x the bet, Rush Riches combines immersive visuals, layered mechanics, and flexible feature access to support strong operator performance.
Ivan Kravchuk, CEO at Evoplay, said: “Rush Riches is built to offer both entertainment and value through engaging mechanics and a rewarding bonus structure.
“The Rocks and Drops system offers a fresh gameplay experience by blending multipliers and extended free spins, creating genuine depth. We’re excited to share this release with our partners and their players.”
The post Evoplay strikes gold with new release Rush Riches appeared first on European Gaming Industry News.
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